Glenmorangie Tees Off Relationship With World Golf Hall Of Fame Icon Sir Nick Faldo
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Glenmorangie, Scotland's favorite single malt Scotch whisky, announced a one-year association with legendary golfer Sir Nick Faldo today. With career highlights including six major championship wins, eleven consecutive Ryder Cup appearances and 98 weeks spent at the top of the rankings as the world's No. 1 golfer, Sir Nick Faldo is widely regarded as the most successful British golfer in history and of course in the UK. Sir Nick Faldo was knighted in 2009.
"This partnership recognizes the exceptional stature of Sir Nick Faldo and the leading role he has played in forging golf's global appeal and the influence that he continues to wield through his successful US and global broadcasting career," said Brian Cox, Vice President of Glenmorangie in the U.S. "Glenmorangie's 169-year legacy has been defined by an elite group of skilled craftsmen who created this 'unnecessarily well made' single malt Scotch whisky and Sir Nick embodies this commitment to perfection and we are honored to partner with him."
As Glenmorangie's new ambassador, Faldo will work closely with the brand throughout 2013, making guest appearances at consumer and trade events including Glenmorangie's presence as the official Spirit of the Open at the 2013 Open Championship at Muirfield, Scotland. Sir Nick will also collaborate in various CRM initiatives and the two parties will collaborate on a number of charitable initiatives.
"I am very proud to continue to work with Glenmorangie, which I have always regarded as the best single malt Scotch whisky and a leader in its field," said Faldo. Glenmorangie's relationship with Faldo is the brand's latest initiative to connect aficionados of premiere single malt Scotch whisky and golf.
Glenmorangie has leveraged its involvement with America's 27 million golfers to become the fastest growing single malt whisky in the U.S. for the third year in a row. Glenmorangie has also recently received tremendous industry accolades recognizing both its rising popularity but also its heritage and undisputed product excellence, including Scotch Whisky and Distillery of the Year from the San Francisco World Spirits Competition in 2010, Wine Enthusiast's Distiller of the Year at the 2011 Wine Star Awards and in 2012 Glenmorangie was named a Hot Prospect brand by Impact, the highly respected industry source of reference.
Perhaps the greatest recent accolade has been the award of the prestigious title of "Distiller of the Year" this year from the International Wine and Spirits Competition (IWSC) in London where Glenmorangie has consistently won more "Gold Best in Class" medals than any other single malt over the past six years.
Glenmorangie originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the 16 Men of Tain. The distillery was founded in 1843 and is renowned as a pioneer in the whisky industry, uniting tradition with innovation. Glenmorangie was awarded the prestigious title of "Distiller of the Year" in 2011 by Wine Enthusiast and "Distillery of the Year" at the 2010 San Francisco World Spirits Competition,. Today, the company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moet Hennessy, the wine and spirits division of Moet Hennessy Louis Vuitton (LVMH). Headquartered in Edinburgh, Scotland, the company produces two main single malt brands – Glenmorangie Single Highland Malt Whisky and Ardbeg Single Islay Malt. Visit www.glenmorangie.com for additional information.
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