BERLIN, SAN FRANCISCO, BEIJING, and SÃO PAULO, March 23, 2016 /PRNewswire/ -- glispa, the high performance mobile marketing pioneer, today announces its ad mediation platform, Ampiri, designed to grant mobile app developers and publishers full control and transparency over their entire mobile app inventory. The platform, acquired via MoneyTap — incubated by i-Free and Creative Mobile — and developed internally, folds into glispa's existing advertising technology suite to provide app developers with greater control of mediated demand sources, deeper insights into global audiences, and maximized revenue potential.
Highlights of Ampiri include:
- A single SDK connecting apps to hundreds of Ad-Networks and DSPs
- Both self-serve and managed service over inventory
- Seamless mediation between ad networks and programmatic demand (DSP), so publishers run campaigns and direct demand simultaneously
- Optimized monetization selects the best buyer in every one of over 190 countries
- A range of ad formats including native, banners, interstitials, rewarded and non-rewarded video, and high-impact, immersive video ads for user acquisition and monetization.
Ampiri enables advanced monetization while keeping publishers' eCPM goals in focus at all times. Ampiri blends the major demand sources into a single campaign selection algorithm, which optimizes in real time for developers to choose the best performing campaign out of direct demand, cross-promotion, ad-networks and DSPs. App developers can make fully informed decisions using the unique visualizations that show which networks are performing better than others at any given time. The level of transparency and control in Ampiri goes far beyond what is currently offered in the market.
Ampiri comes from glispa, which has been focused on native monetization and the supply-side of the mobile business for the past few years. Native monetization has constituted over 50% of the glispa business and the company has been working with some of the world's largest publishers including tier-1 publishers such as Baidu, Sungy and Cheetah mobile.
Data & Monetization in DNA
Unlike other platforms, Ampiri utilizes a data-driven approach to mediate the major networks such as Facebook Audience Network, Admob and others, to achieve maximum yield and the highest fill-rate for publishers. The recently unveiled Glispa Audience Platform — a proprietary technology that turns big data into actionable consumer insights — powers Ampiri by enabling a highly targeted, engagement-focused monetization solution to increase yield per each ad opportunity. App developers and publishers benefit from greater mobile user information and audience insights which allow for more advanced and impactful advertising.
According to Freddy Friedman, Chief Product Officer at glispa, "After taking the time to grow our own monetization business and looking at every mediation solution on the market, we found that MoneyTap's team and monetization platform are by far the most advanced, innovative and business-focused in the industry. Ampiri uniquely addresses the top three most important values that publishers are looking for within an SSP: transparency, control and performance. The platform is able to address them all with more innovation and clarity than any other platform out there."
"Ampiri is an excellent combination of our monetization technology and glispa's impressive market position and reach, creating the most powerful monetization solution in the market," said Kirill Tyufanov, founder and CEO of MoneyTap.
glispa is a mobile marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of technology based services - gBoost, gPerform, and gNative - glispa partners with global advertisers helping them outperform user acquisition and monetization goals. glispa also provides monetization solutions working with some of the largest global publishers and app developers.
glispa maintains an international reach of about one billion active mobile users monthly. Some of the world's largest mobile brands, including, Gilt, OLX, Baidu, Deezer, Kabam, Match, Zynga and Twitter use glispa's global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world.
Headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo, glispa employs a multinational team representing 40 nationalities speaking 24 languages.
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