Glitz, Glamour, Pizzazz! AMERICA'S BEAUTY SHOW 2015
McCormick Place March 21, 22, 23 (Sat-Sun-Mon)
Showcasing hot, new beauty products coming to "A Salon Near You!"
Backstreet Boys to appear Sunday 3.22.15, on behalf of Lash Now!
TO REQUEST MEDIA CREDENTIALS: [email protected]
CHICAGO, March 10, 2015 /PRNewswire/ -- Thousands of salon professionals will come to Chicago to attend America's Beauty Show (ABS), to be held at McCormick Place (West) Saturday, Sunday and Monday --March 21, 22, 23, 2015. Paul Dykstra, CEO of America's Beauty Show, comments, "Last year we were honored to be recognized by Choose Chicago, which announced the 80,000 attendees --- who came from all over North America and 35 foreign countries --- had a $116 million impact on the local economy. We are proud of the contribution the beauty industry has made and continues to make on the City of Chicago."
What is America's Beauty Show? It's hundreds of thousands of square feet of wall-to-wall beauty products, where salon professionals go to find out what's new ... what's hot ... and what consumers can expect to see at their local salons in coming weeks! It's the only place where beauty salon professionals can view over 400 manufacturer exhibits and learn about new beauty products/trends, hot colors in nails, and how to utilize new techniques in hairdressing and hair color. They'll discover latest innovations in hair dryers, flat irons, curlers, hair treatments, hair colors, nail colors, and skin care treatments... even the latest in hair extensions to give one the fab hair that Momma didn't!
America's Beauty Show 2015 will feature continuous runway presentations from national and international Beauty Stars and celebrity hairdressers from top manufacturers - including Pureology, Paul Mitchell, Mizani, American Crew, Matrix, CND Nails, Wella - who promise sheer excitement!! American vocal group the Backstreet Boys (BSB) will appear at the Lash Now exhibitor booth on Sunday, March 22nd from 1pm-4pm.
For salon professionals only, America's Beauty Show is owned and produced by Cosmetologists Chicago, one of the nation's largest associations of beauty salon professionals. The Face & Body Show is co-located @ America's Beauty Show.
For more show details, visit americasbeautyshow.com.
CONTACT: Dori Wilson PR : 312.951.7575
Weekend Contact: 312.965.7575 or 312.995.2866
[email protected]
SOURCE America's Beauty Show
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