NEW YORK, May 10, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Advertising Industryhttp://www.reportlinker.com/p0788349/Global-Advertising-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertisi
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include North America (US & Canada), Europe (France, Italy, Germany and United Kingdom) Asia-Pacific (Japan, Australia, China, India, South Korea and Taiwan) and Latin America. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,763 companies worldwide.
1. OVERVIEW 1Table 1: Global Advertising Industry (2011): Percentage ShareBreakdown of Ad Spends by Media Formats 1Recession and Beyond . 2Table 2: Global Current and Future Analysis for AdvertisingIndustry by Geographic Region - US, Canada, Europe, Asia-Pacific (including Japan), and Latin America MarketsIndependently Analyzed with Annual Revenues in US$ Millionfor Years 2010 through 2015 3
Table 3: World 5-Year Perspective for Advertising Industry by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Europe, Asia-Pacific (including Japan), Middle East
and Latin America Markets for Years 2011 & 2015 4
Newspaper Readership Declines 4
Table 4: Print Readership Worldwide (2011): Percentage Share
Breakdown of Number of Readers by Age 5
Table 5: Global Market for Newspaper Advertising (2011):Percentage Share Breakdown of Ad Spends in Select Countries 5
Table 6: Print Newspaper Readership in the United States
(2011): Percentage Share Breakdown of Men & Women Readers 5
2. TRENDS AND ISSUES 6Ad Budgets Shift from Mass to Direct Advertising 6Direct Mail Advertising: A Traditional Yet Potent AdvertisingTool 6DOOH Advertising Gaining Popularity 7Digital Signage: A Powerful Format for Advertisers 7Table 7: World Market for Digital Sign Boards/Displays(2010): Percentage Market Share Breakdown of LeadingManufacturers 7
Table 8: World Market for Digital Signage Advertising (2011):
Percentage Share Breakdown of Revenues by End-Use Sector 8
Asia Boosts Global Ad Spend Growth 8
Television: Still a Force to Reckon with in the Ad World 8
Table 9: Global Television Advertising Market (2011):
Percentage Share Breakdown of Ad Spends by Leading Countries 9
Mobile Marketing: Media World Clamber onto the Mobile Bandwagon 9
Table 10: Global Market for Mobile Advertising (2011):
Percentage Breakdown of Ad Spends by Formats 10
SMS: A Tried & Tested Vehicle for Mobile Advertising 10
Online advertising Market - Favorable Prospects in the Near
Future 10
Table 11: World Online Advertising Market (2011): Percentage
Share Breakdown of Online Ad Spends by Geographic Region 11
Table 12: Global Market for Online Advertising: (2011):Percentage Breakdown of Revenues for Mode/Format- Search,Display and Other Modes/Formats 11Broadband Broadens the Online Advertising Market 11Table 13: Worldwide Internet Market (2011): Breakdown ofNumber of Internet Users (in Million) by Region 12Table 14: Worldwide Internet Market (2011): Breakdown ofInternet Penetration Rates (in %) by Region 12Intelligent Three-Dimensional Ads to Drive Up Future Growth 12Social Gaming Opens Up World of Opportunities for MediaCompanies 13Table 15: Online Social Network Users in the United States(2011 & 2013P): Breakdown of Number of Users in Million 13In-Game Advertising: An Innovative Ad Format 13Video Streaming - A Multifaceted Advertising Mode 14Table 16: Digital Video Streaming Market in the UnitedStates (2011): Percentage Market Share Breakdown forNetflix, Comcast, Apple and Others 14Contextual Advertising - The Next Advertising Mantra 14Location Based Advertising: A Popular Form of ContextualAdvertising 15New Technological Innovations to Drive Up the advertising Sector 15The Rise of Augmented Reality & Nex-Gen "Glad"vertising 15
3. FOCUS ON MODES OF ADVERTISING 17
Conventional vis-à-vis New Modes 17
Television 17
Print Media 17
Radio 18
Outdoor 18
Online 18
4. STRATEGIC CORPORATE DEVELOPMENTS 19
5. PRODUCT/SERVICE LAUNCHES 53
A REGIONAL MARKET PERSPECTIVE 68
1. A NORTH AMERICA 68
1a. UNITED STATES 68Online Advertising on an Upward Trajectory 68Table 17: Number of Internet Users in the United States forthe Years (2010 & 2013P) 68Mobile Advertising: A Promising Market 68Outdoor advertising - High Potential for Growth 69Television 69Select Ad-Expenditure Related Analytics 69Table 18: US Advertising Industry (2011): Percentage ShareBreakdown of Adspends by Industries 69
Table 19: US Market for Newspaper Advertising (2011):
Percentage Share Breakdown of Ad Revenues by Medium 69
Table 20: US Advertising Industry (2011): Percentage ShareBreakdown of Revenues by Media Type 70
1b. CANADA 71
Overview 71
Table 21: Canadian Advertisement Industry (2011): Percentage
Share Breakdown of Revenues by Medium 71
Table 22: Canadian Magazine Industry (2011): Percentage ShareBreakdown of Ad Spends by Leading Publishers 71
Table 23: Number of Consumer Magazine Titles in Canada & the
United States for the Year 2010: A Comparison 72
Online Advertising: A Review 72
Table 24: Canadian Market for Online Advertising (2011):
Percentage Share Breakdown by Format 72
2. EUROPE 73Overview 73Online Ad Spending 73Interactive Television 73Table 25: European Recent Past, Current and Future Analysisfor Advertising Industry by Geographic Region - France,Germany, Italy, UK, Russia and Rest of Europe MarketsIndependently Analyzed with Annual Revenues in US$ Millionfor Years 2010 through 2015 74
Table 26: European 6-Year Perspective for Advertising
Industry by Geographic Region - Percentage Breakdown of
Revenues for France, Germany, Italy, UK, Russia and Rest of
Europe Markets for Years 2011 & 2015 75
Table 27: European Online Advertising Market (2011):Percentage Share Breakdown of Revenues by Mode/Format-Search,Display and Other Modes/Formats 75
2a. FRANCE 76
Overview 76
Online advertising - Domestic Search Business Unfazed by the
Entry of Search Engines 76
Table 28: French Online Advertising Market (2011): Percentage
Share Breakdown of Revenues by Mode/Format- Search, Display
and Other Modes/Formats 76
2b. ITALY 77
2c. GERMANY 77
Table 29: German Advertising Industry (2011): Percentage Share
Breakdown of AdSpends by Medium 77
Table 30: German Online Advertising Market (2011): PercentageShare Breakdown of Revenues by Mode/Format- Search, Displayand Other Modes/Formats 77
2d. UNITED KINGDOM 78
Online advertising 78
Popularity of Internet Lights Up Online advertising Market 78
Rising Online Shopping Spreads the Enticing Net 78
Creative Freedom 78
Online advertising - Constraints 78
Outdoor advertising 79
Table 31: UK Advertising Industry (2011): Percentage Share
Breakdown of AdSpends by Media Formats 79
3. ASIA-PACIFIC 80Overview 80Television 80Table 32: Asia-Pacific Recent Past, Current and FutureAnalysis for Advertising Industry by Geographic Region -Australia, Japan, China, India, South Korea and Rest ofAsia-Pacific Markets Independently Analyzed with AnnualRevenues in US$ Million for Years 2010 through 2015 81
Table 33: Asia-Pacific 5-Year Perspective for Advertising
Industry by Geographic Region - Percentage Breakdown of
Revenues for Australia, Japan, China, India, South Korea and
Rest of Asia-Pacific Markets for Years 2011 & 2015 82
Table 34: Asia-Pacific Advertising Industry (2011):Percentage Share Breakdown of AdSpends on Television,Newspapers & Magazines by Region 82
Table 35: Asia-Pacific Market for Online Advertising (2011):
Percentage Share Breakdown of Revenues by Geographic Region
- South Korea, China, Australia and Rest of Asia-Pacific 83
3a. JAPAN 83Overview 83Table 36: Japanese Advertising Industry (2011): PercentageShare Breakdown of AdSpends by Medium 83
3b. AUSTRALIA 84
Overview 84
Table 37: Australian Advertising Industry (2011): Percentage
Share Breakdown for Ad spend by Media Formats 84
Table 38: Australian Advertising Industry (2011): PercentageShare Breakdown for Ad Spend by Industry Sector 84
3c. CHINA 85
Overview 85
Advertising Media - A Brief Note 85
Table 39: Chinese Television & Print Advertising Industry
(2011): Percentage Share Breakdown of AdSpends by Television,
Newspapers & Magazines 85
Table 40: Chinese Advertising Industry (2011): PercentageShare Breakdown of AdSpends by Industry Sector 85
3d. INDIA 86
Overview 86
Table 41: Indian Advertising Industry (2011): Percentage
Share Breakdown of Ad Spends by Media Formats 86
Table 42: Indian Advertising Industry (2011): Percentage
Share Breakdown of AdSpends by Industry Sector 86
3e. SOUTH KOREA 87Overview 87Table 43: South Korean Advertising Industry (2011):Percentage Share Breakdown of AdSpends by Industry Sector 87
Table 44: South Korean Broadcast & Print Advertising Industry
(2011): Percentage Share Breakdown of AdSpends by Medium -
Television, Newspapers, Magazines & Radio 87
Table 45: South Korean Online Advertising Market (2011):Percentage Breakdown of Revenues by Mode/Format - Search,Display and Other Modes/Formats 88
3f. TAIWAN 88
Overview 88
Table 46: Taiwanese Advertising Market (2011): Percentage
Share Breakdown of AdSpends by Media formats 88
4. LATIN AMERICA 89Overview 89Table 47: Latin American Recent Past, Current and FutureAnalysis for Advertising Industry by Geographic Region -Brazil and Rest of Latin America Markets IndependentlyAnalyzed with Annual Revenues in US$ Million for Years 2010through 2015 89
Table 48: Latin American 5-Year Perspective for Advertising
Industry by Geographic Region - Brazil and Rest of Latin
America Percentage Breakdown of Revenues for Markets for
Years 2011 & 2015 90
GLOBAL DIRECTORY
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Industry Analysis and InsightsNicolas Bombourg
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