Global Advertising Veteran, Jean-Marie Dru, Releases Latest Book: JET LAG: An Adman's View of the World Dru's Fourth Book Is Part Business Lesson, Part Memoir
NEW YORK, Sept. 5, 2012 /PRNewswire/ -- Jean-Marie Dru, Chairman of TBWA Worldwide and renowned global advertising veteran, today released his fifth book, JET LAG: An Adman's View of the World.
Bestselling author of four previous books and inventor of TBWA's universal planning method, Disruption, Jean-Marie's latest book tells the story of brands such as ABSOLUT, adidas, Danone, Michelin, Nissan, Procter & Gamble and many others with which he has been intimately connected to over the years.
Dru presents a unique view of the world in his new book JET LAG. He takes us through his 40-year career through tales of successes and failures, turnovers and mergers and trades and global culture. The book is available for purchase on September 4, 2012.
JET LAG takes the reader on a journey, from New York to Paris, from Tokyo to LA, all the while introducing key players like Carlos Ghosn, Édouard Michelin, Steve Jobs, Muhammad Ali and Lee Kuan Yew. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination.
Born in 1947, Jean-Marie Dru began his career in advertising in 1971. In 1984, Jean-Marie Dru co-founded BDDP, which was acquired by Omnicom and merged with TBWA in 1998. He was named CEO of TBWA in January 2001 and Chairman in 2008. He has previously published Le Saut Creatif, Disruption, How Disruption Brought Order and Beyond Disruption.
The book launch is supported by an interactive video, which lets you take flight with the author and travel through the A to Z of JET LAG.
For more information on JET LAG: An Adman's View of the World, visit www.tbwa.com.
Jean-Marie Dru, Chairman, TBWA Worldwide
A graduate of HEC Business School, Jean-Marie Dru began his career in 1971 with Dupuy Compton (now Saatchi & Saatchi) as an account executive on Procter & Gamble and quickly rose to the position of executive creative director.
In 1977, he joined Young & Rubicam in Paris as managing director, before becoming the agency's CEO in 1979.
In 1984, he cofounded the BDDP Group and occupied the position of chairman. Within seven years, BDDP established its international presence in 26 countries and was ranked 15th among global agencies. After the merger of BDDP with TBWA in 1998, Jean-Marie Dru became president international of TBWA Worldwide. In early 2001, he was appointed president and CEO of TBWA Worldwide, a position that he held until January 2008, when he moved to the role of chairman.
Jean-Marie Dru has been president of the Cannes Advertising Film Festival Jury twice – first in 1982 and again in 1998. He is a member of the European Advertising Association and is also a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris.
In 2008, Jean-Marie Dru was awarded the French Légion d'Honneur for his long-lasting contribution to the advertising industry and to the business world.
About powerhouse Books
powerHouse Books, world-renowned and critically acclaimed publisher is best known for a diverse publishing program ‑ specializing in fine art, documentary, pop culture, fashion, and celebrity books. Powerhouse has blazed a trail through the staid book publishing industry, releasing books that have sparked cultural trends and redefined commonly held perceptions of the purpose and role of art books in contemporary culture. In Fall 2006, powerHouse Books launched The powerHouse Arena, a laboratory for creative thought: exhibitions, installations, presentations, displays, viewings, performances, readings and retail therapy - all drawing upon photography and popular culture as sources of inspiration.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide