Global AI in Social Media Market to 2023: Utilization of the AI Technology in Social Media to Understand Market Trends and Gain A Competitive Edge
DUBLIN, June 12, 2018 /PRNewswire/ --
The "AI in Social Media Market by Technology, Application, Component, Enterprise Size, End-User, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global Artificial Intelligence (AI) in social media market to grow from 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period.
The increasing adoption of AI for various applications in the social media sector and the utilization of the AI technology for effective advertising campaigns on social media platforms are expected to drive the growth of the AI in social media market.
Among technologies, the Natural Language Processing (NLP) segment is expected to grow at a higher CAGR during the forecast period. As the NLP technology helps in reading social media content and understanding human languages from various social media platforms, it is being rapidly utilized by social media enterprises.
On the basis of components, the AI in social media market has been segmented into solutions and services. The services segment is expected to grow at a higher CAGR during the forecast period. The growing awareness among social media enterprises regarding the features and benefits of the AI technology in the social media industry, increasing adoption of the AI technology for various applications in the social media sector, and rising utilization of AI-enabled smartphones are expected to drive the global market.
Based on applications, the AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. The sales and marketing segment is expected to have the largest market size during the forecast period. Due to the increasing social media users in the Asia Pacific (APAC) region, the adoption of sales and marketing applications is expected to increase at a rapid pace, as they provide better customer services.
Among enterprises, the Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR during the forecast period. The increasing demand for the integration of the AI technology in the social media sector is expected to have accelerated the growth of the SMEs.
North America is expected to have the largest market size in the AI in social media market, while APAC is expected to grow at the highest CAGR during the forecast period. The North American region has shown increased investments in the market. A considerable growth is expected in the region during the forecast period. In North America, the AI in social media technologies is effectively used for various applications, such as sales and marketing, customer experience management, and predictive risk assessment.
The AI in social media market faces many challenges; for instance, the lack of standards to manage the increasing unstructured data that may generate data privacy issues in AI in social media solutions and the limited number of AI experts are restraining the growth of the market.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities in the AI in Social Media Market
4.2 Market Applications
4.3 Market Leading Applications and Regions
4.4 Market Potential, By Region
4.5 Market By Component
4.6 Market By Region
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Social Media Using Smartphones
5.2.1.2 Utilization of the AI Technology in Social Media to Understand Market Trends and Gain A Competitive Edge
5.2.1.3 Integration of the AI Technology With Social Media for Effective Advertising
5.2.2 Restraints
5.2.2.1 Limited Number of AI Experts
5.2.2.2 Slow Digitalization Rate Affecting the Adoption of the AI Technology in Emerging Economies
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.4 Challenges
5.2.4.1 Lack of Standards to Manage the Increasing Unstructured Data
5.2.4.2 Concerns Related to the Data Privacy
5.3 AI in Social Media Market: Use Cases
5.4 Types of Social Media Platforms
5.4.1 Introduction
5.4.2 Social Networking
5.4.3 Microblogging
5.4.4 Photo Sharing
5.4.5 Video
6 AI in Social Media Market, By Technology
6.1 Introduction
6.2 Machine Learning and Deep Learning
6.3 Natural Language Processing
7 AI in Social Media Market, By Application
7.1 Introduction
7.2 Sales and Marketing
7.3 Customer Experience Management
7.4 Predictive Risk Assessment
7.4.1 Competitive Intelligence
7.4.2 Fraud Detection and Prevention
7.4.3 Compliance
7.4.4 Public Safety and Law Enforcement
8 Market By Component
8.1 Introduction
8.2 Solutions
8.2.1 Software Tools
8.2.2 Platforms
8.3 Services
8.3.1 Support and Maintenance
8.3.2 System Integration
8.3.3 Training
9 AI in Social Media Market, By Enterprise Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 AI in Social Media Market, By End-User
10.1 Introduction
10.2 Retail and Ecommerce
10.3 Banking, Financial Services, and Insurance
10.4 Media and Advertising
10.5 Education
10.6 Public Utilities
10.7 Others
11 Geographic Analysis
12 Competitive Landscape
12.1 Overview
12.2 Top Players Operating in the AI in Social Media Market
12.3 Competitive Scenario
12.3.1 New Product/Service Launches and Product/Service Enhancements
12.3.2 Agreements and Partnerships
12.3.3 Acquisitions
12.3.4 Expansions
13 Company Profiles
- Adobe Systems
- AWS
- Baidu
- Clarabridge
- Cluep
- Converseon
- Crimson Hexagon
- Hootsuite
- IBM
- Isentium
- Meltwater
- Microsoft
- Netbase
- Salesforce
- Snap
- Spredfast
- Sprinklr
- Sprout Social
- Synthesio
- Talkwalker
- Unmetric
- Vidora
For more information about this report visit https://www.researchandmarkets.com/research/lg3nmv/global_ai_in?w=5
Media Contact:
Research and Markets
Laura Wood, Senior Manager
[email protected]
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
SOURCE Research and Markets
Share this article