The report forecasts the global automotive infotainment market to grow at a CAGR of 13.24% during the period 2016-2020.
One of the key trends for market growth will be the reduced dependence on smartphones for applications. Smartphone connectivity to IVI system has been one of the major drivers of automotive telematics. This is due to end-users' desire to access smartphones while driving. Automakers have capitalized on this by developing high-resolution and more intuitive HMIs capable of seamlessly integrating with smartphones in automobiles.
According to the report, one of the key drivers for market growth will be increased support for open-source and standard platforms for application development. Traditionally, the competition among the automotive manufacturers was limited to the towing capacity, acceleration, and horsepower of the vehicle. However, recently, there has been a shift in the focus of consumers and OEMs from what is under the hood to what is behind the vehicle's dashboard.
Further, the report states that difficulty in content prioritization will be a challenge for the market. These days, ADAS and other infotainment features are increasingly being adopted in smart cars. These systems help in collecting data or connect with a person at a given time. However, the constant use generates an enormous data flow and prioritization of such data is tedious and time-consuming. If the data requested by a user is not exactly retrieved as required by an HMI system, it leads to a delay in the relevant information reaching the user and the benefits of the HMI system become negligible.
- Alpine Electronics
- Harman International
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by geography
PART 07: Market segmentation by OS
PART 08: Market drivers
PART 09: Market challenges
PART 10: Market trends
PART 11: Vendor landscape
PART 12: Key vendor analysis
PART 13: Appendix
For more information on this topic, check out the Internet of Things and M2M section of the Research and Markets' blog.
For more information about this report visit http://www.researchandmarkets.com/research/cf9d8p/global_automotive
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-automotive-infotainment-market-to-grow-1324-by-2020---rising-demand-for-infotainment-systems-in-mass-production-of-vehicles---research-and-markets-300345046.html
SOURCE Research and Markets