Global Bath and Shower Products Market Report 2015 - Forecasts to 2019 for the $15 Billion Industry Featuring Johnson & Johnson, L'Oreal, P&G, Unilever & Colgate-Palmolive

Jan 18, 2016, 08:10 ET from Research and Markets

DUBLIN, Jan. 18, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Global Bath and Shower Products Market 2015-2019" report to their offering.

The global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019.

Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.

The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.

Product innovations and improved marketing initiatives are among the key trends. The market is witnessing several innovations for the improvement of the performance and the efficiency of bath and shower products. The growing prevalence of Internet retailing is another such factor helping the growth of the market. Thus, with the combined effect of the drivers and the emerging trends, the future of the global bath and shower products market looks promising.

According to the report, evolving buying patterns of consumers have become instrumental in driving the growth of the global bath and shower products market. People have become increasingly aware of the benefits associated with the different bath and shower products advertised in the market and are increasing the usage of such products depending on their requirements of the same.

Further, the report states that being a highly consolidated market, the small vendors of the market are finding it extremely difficult to establish themselves and make consumers switch to their products. As a result, such players are unable to make a significant cut into the market.

Product segmentation and analysis of the bath and shower products market

  • Shower products
  • Liquid bath products
  • Bath additives
  • Bar soaps

Segmentation by retail format and analysis of the bath and shower products market

The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.

The top five vendors in the market are

  • Johnson & Johnson
  • L'Oreal
  • P&G
  • Unilever
  • Colgate-Palmolive

Other vendors in the market include

  • Avon
  • Bath and Body Works
  • Beiersdorf
  • Coty
  • Estee Lauder
  • Henkel
  • Kao
  • L'Occitane
  • Lush
  • Revlon
  • Soap and Glory

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Market segmentation by retail formats

Part 08: Geographical segmentation

Part 09: Key leading countries

Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape

Part 16: Key vendor analysis

Part 17: Appendix

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SOURCE Research and Markets