The global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.
Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use.
For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save up to $3 on every mobile transaction performed using m-pesa. Similarly, m-krishi, developed by TCS, provides agricultural information to Indian customers, thereby helping farmers sell their products at market prices fixed by the government.
Further, the report states that one of the challenges for the market will be high bargaining power of communication service providers. In both developed and developing economies, communication service providers have a high bargaining power compared to other stakeholders present in the MVAS value chain. For instance, in China and India, communication service providers have a 60%-80% share of revenue generated by the use of MVAS.
The MVAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally.
- Cisco Systems
Other prominent vendors
- Gintel AS
Key Topics Covered:
Part 01: Scope of the report
Part 02: Market research methodology
Part 03: Introduction
Part 04: Assumptions
Part 05: Market landscape
Part 06: Geographical segmentation
Part 07: Market drivers
Part 08: Impact of drivers
Part 09: Market challenges
Part 10: Impact of drivers and challenges
Part 11: Market trends
Part 12: Five forces model
Part 13: Vendor landscape
Part 14: Key vendor analysis
Part 15: Other prominent vendors
Part 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/xxjkpp/global
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