Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 - Access to Over 800 Co-Promotion and Co-Marketing Deal Records

10 Dec, 2015, 20:10 ET from Research and Markets



DUBLIN, Dec. 10, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/kjp9h2/global) has announced the addition of the "Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015" company profile to their offering.

The Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading healthcare companies.

Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2010 to mid 2015.

The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Revised and updated 12th edition, includes:

  • Trends in co-promotion and co-marketing deals
  • Co-promotion and co-marketing agreement structure
  • Co-promotion and co-marketing contract documents
  • Top co-promotion deals by value
  • Top co-marketing deals by value
  • Most active co-promotion dealmakers
  • Most active co-marketing dealmakers

Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 includes:

  • Trends in co-promotion and co-marketing dealmaking in the biopharma industry since 2010
  • Analysis of co-promotion and co-marketing deal structure
  • Case studies of real-life co-promotion and co-marketing deals
  • Access to over 800 co-promotion and co-marketing deal records
  • Detailed access to actual co-promotion contract documents
  • The leading co-promotion and co-marketing deals by value since 2010
  • Most active co-promotion and co-marketing dealmakers since 2010
  • The leading co-promotion and co-marketing partnering resources

In Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015, the available contracts are listed by:

  • Company A-Z
  • Headline value
  • Stage of development at signing
  • Therapeutic area
  • Technology area

Key Topics Covered:

Executive Summary

Chapter 1 Introduction

Chapter 2 Trends in co-promotion and co-marketing dealmaking

Chapter 3 Overview of co-promotion deal structure

Chapter 4 Overview of co-marketing deal structure

Chapter 5 Leading co-promotion deals

Chapter 6 Leading co-marketing deals

Chapter 7 Big pharma co-promotion and co-marketing deals

Chapter 8 Co-promotion agreement contracts directory 2010-2015

Chapter 9 Co-marketing agreement contracts directory 2010-2015

For more information visit http://www.researchandmarkets.com/research/kjp9h2/global



Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

 



 

SOURCE Research and Markets



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