Global Connected Motorcycle Market Study 2020 - Market Projected to Reach $912M by 2027, Rising from $39M in 2019, Exhibiting a Robust CAGR of 48.3%

DUBLIN, Jan. 21, 2020 /PRNewswire/ -- The "Connected Motorcycle Market by Service (Driver Assistance, Safety, Vehicle Management & Telematics, Infotainment, Insurance), Network (Cellular, DSRC), Calling Service (eCall, bCall), End User, Communication, Hardware, and Region - Global Forecast to 2027" report has been added to ResearchAndMarkets.com's offering.

The global connected motorcycle market is projected to grow from USD 39 million in 2019 to USD 912 million by 2027, at a CAGR of 48.3%.

The market is driven by the rising demand for safety and comfort of motorcyclists. Increasing initiatives by motorcycle manufacturers and road safety authorities to minimize fatal road accidents would increase the demand for connected safety features. OEMs are proactively including advanced rider assistance systems in their upcoming motorcycles to increase rider safety.

Existing safety systems such as motorcycle stability control can be more effective if these systems can communicate with other road users to provide scenario-based safety features for motorcyclists. Asia-Pacific is estimated to lead the connected motorcycle industry due to increasing motorcycle sales in the region.

Demand for vehicle management & telematics services is likely to drive the growth of the connected motorcycle market during the forecast period.

The demand for vehicle management solutions would increase during the forecast period due to the wide usage of low-cost Bluetooth modules in automotive and need for easy access to electric motorcycle battery status and timely diagnosis of high-performance engines.

Low-cost Bluetooth modules can be easily integrated into budget segment motorcycles. Hence, connectivity services are not limited to high-end premium motorcycles. Budget motorcycles would offer limited but essential services to attract new customers. Also, electric motorcycles now have features that allow riders track real-time battery status and plan their trip accordingly.

Asia-Pacific connected motorcycle market is expected to grow at the highest CAGR during the forecast period.

The Asia-Pacific region comprises major motorcycle markets such as China, India, Indonesia, Philippines, and Vietnam. The region accounted for more than 90% of the global motorcycle sales in 2018. As two-wheelers are a preferred mode of transportation due to affordability and low maintenance, Asian countries such as India, Thailand, Indonesia, and Vietnam have a high motorcycle penetration.

Mid and budget segment motorcycles dominate the market in these countries. However, with a steady increase in disposable income and rising demand for high-performance motorcycles, the region has attracted a number of premium motorcycle manufacturers.

The region is home to some of the most innovative motorcycle manufacturers such as Honda, Kawasaki, Yamaha, and Suzuki. These OEMs are taking active participation in the Connected Motorcycle Consortium to develop connectivity services for motorcycles. Increasing collaborations to provide a safe and comfortable riding experience will boost the adoption of connected motorcycles in the region.

Europe is estimated to be the largest connected motorcycle market in 2019.

Europe is estimated to be the largest market for connected motorcycles in 2019. Leading OEMs such as BMW Motorrad and Triumph Motorcycles have introduced connected motorcycles. These companies plan to launch an increasing number of connected motorcycles in 2020. Triumph Motorcycles plans to introduce connectivity services in upcoming models such as Street Triple RS, Tiger 900 GT, Street Triple R & RS, and Speed Triple S & RS.

The growth of connected motorcycle market in Europe can be attributed to several innovations and presence of premium motorcycle manufacturers in this region. Europe home to OEMs such as BMW Motorrad, Triumph Motorcycles, and KTM and component manufacturers such as Continental AG and Robert Bosch GmbH. These manufacturers have collaborated to develop connected motorcycles. BMW has already launched connected motorcycles such as F 750 GS, F 850 GS, R 1250 GS, and R 1250 GS Adventure in the European market. Other manufacturers are expected to follow suit with their connectivity services offerings.

The connected motorcycle market comprises major manufacturers and service providers such as Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Vodafone (UK), Starcom Systems (UK), and Continental AG (Germany).

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Connected Motorcycle Market to Grow at a Significant Rate During the Forecast Period (2019-2027)
4.2 Europe is Estimated to Lead the Global Connected Motorcycle Market in 2019
4.3 Connected Motorcycle Market, By Hardware and End-user
4.4 Connected Motorcycle Market, By Service
4.5 Connected Motorcycle Market, By Hardware
4.6 Connected Motorcycle Market, By Network Type
4.7 Connected Motorcycle Market, By Communication Type
4.8 Connected Motorcycle Market, By End-user

5 Market Overview
5.1 Introduction
5.2 Operational Data
5.2.1 Motorcycle Accidents in Countries
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Adoption of Safety and Security Features
5.3.1.2 Consumer Shift Towards Premium Motorcycles
5.3.1.3 Increasing Focus on Superior Performance and Real-Time Diagnostics
5.3.2 Restraints
5.3.2.1 Absence of Connected Standards and Uniform Platform
5.3.2.2 Lack of IoT-Enabled Infrastructure
5.3.3 Opportunities
5.3.3.1 Advancements in Connectivity (Cloud & 5G)
5.3.3.2 Consumer Demand for Smartphone Integration and Digital Dashboards
5.3.3.3 Government Initiatives for Smart Cities and Intelligent Transport Systems
5.3.4 Challenges
5.3.4.1 Privacy and Security of User Data
5.3.4.2 High Development Cost
5.4 Impact of Market Dynamics
5.5 Revenue Shift Driving Market Growth
5.6 Revenue Missed: Opportunities for Motorcycle Connectivity Service Providers
5.7 Connected Motorcycle Market, Scenarios (2020-2027)
5.7.1 Connected Motorcycle Market, Most Likely Scenario
5.7.2 Connected Motorcycle Market, Optimistic Scenario
5.7.3 Connected Motorcycle Market, Pessimistic Scenario

6 Industry Trends
6.1 Introduction
6.2 Technological Overview
6.2.1 Digital Instrument Cluster and App Integration
6.2.2 Cellular V2X
6.2.3 Dedicated Short Range Communication (DSRC)
6.3 Porters Five Forces
6.4 Connected Motorcycle: Technology Roadmap

7 Connected Motorcycle Market, By Calling Service
7.1 Introduction
7.2 Emergency Call (eCall)
7.3 Breakdown Call (bCall)
7.4 Information Call (iCall)
7.5 Market Leaders

8 Connected Motorcycle Market, By Service
8.1 Introduction
8.2 Research Methodology
8.3 Assumptions
8.4 Driver Assistance
8.4.1 Traffic Light Violation Warning
8.4.2 In-Vehicle Signage
8.4.3 Lane Change Warning
8.4.4 Green Light Optimized Speed Advisory (GLOSA)
8.4.5 Traffic Jam Warning
8.4.5.1 Optimization of Urban Traffic Will Play a Major Role
8.5 Infotainment
8.5.1 Music Controls
8.5.2 Calls and Messages
8.5.3 Turn-By-Turn Navigation
8.5.3.1 Increasing Smartphone Integration Would Fuel the Demand for Infotainment Functions
8.6 Safety
8.6.1 Left Turn Assist
8.6.2 Motorcycle Approach Warning/Indication
8.6.3 Overtake Warning
8.6.4 Emergency Electronic Brake Light
8.6.4.1 Initiatives to Minimize Fatal Accidents Would Fuel the Demand for Safety Features
8.7 Vehicle Management & Telematics
8.7.1 Battery Status
8.7.2 Stolen Vehicle Tracking
8.7.3 Diagnostics
8.7.3.1 Increasing Adoption of Electric Motorcycles Would Fuel the Demand for Vehicle Management Solutions
8.8 Insurance
8.8.1 Introduction of Usage-Based Insurance Solutions Would Boost the Demand for Connectivity Services
8.9 Market Leaders

9 Connected Motorcycle Market, By Hardware
9.1 Introduction
9.2 Research Methodology
9.3 Assumptions
9.4 Embedded
9.4.1 Demand for Advanced Safety Features Would Foster the Adoption of Embedded Modules
9.5 Tethered
9.5.1 Cost-Effective Tethered Solutions are Suitable for Budget Motorcycles
9.6 Market Leaders

10 Connected Motorcycle Market, By Communication Type
10.1 Introduction
10.2 Research Methodology
10.3 Assumptions
10.4 V2V
10.4.1 V2V Communication Can Help Reduce Fatal Accidents
10.5 V2I
10.5.1 V2I Communication Will Ease Traffic Flow Optimization in Congested Urban Areas
10.6 Market Leaders

11 Connected Motorcycle Market, By Network Type
11.1 Introduction
11.2 Research Methodology
11.3 Assumptions
11.4 Cellular V2X (C-V2X)
11.4.1 Low Cost of Cellular Communication System Would Drive Early Adoption of Connected Motorcycles
11.5 Dedicated Short Range Communication (DSRC)
11.5.1 Initiatives By Fcc and Dot in the US for DSRC Will Be Beneficial for Connected Motorcycles
11.6 Market Leaders

12 Connected Motorcycle Market, By End User
12.1 Introduction
12.2 Research Methodology
12.3 Assumptions
12.4 Private
12.4.1 Rising Demand for Driver Assistance Features for Comfortable Riding Would Propel the Market
12.5 Commercial
12.5.1 Ride Sharing Platforms Would Increase the Demand for Connectivity Services
12.6 Market Leaders

13 Connected Motorcycle Market, By Region
13.1 Introduction
13.2 Operational Data
13.3 Asia-Pacific
13.4 Europe
13.5 North America
13.6 Latin America
13.7 Rest of the World (RoW)

14 Recommendations
14.1 Europe Will Be the Key Market for Connected Motorcycle
14.2 Connected Features in Budget Motorcycles Can Be a Key Focus for Manufacturers
14.3 Conclusion

15 Competitive Landscape
15.1 Overview
15.2 Market Ranking Analysis
15.3 Competitive Leadership Mapping
15.3.1 Visionary Leaders
15.3.2 Innovators
15.3.3 Dynamic Differentiators
15.3.4 Emerging Companies
15.4 Strength of Product Portfolio
15.5 Business Strategy Excellence
15.6 Winners vs Losers
15.7 Competitive Scenario
15.7.1 New Product Developments
15.7.2 Collaborations
15.7.3 Partnerships/Contracts
15.7.4 Acquisition/Merger

16 Company Profiles
16.1 Robert Bosch GmbH
16.2 Continental AG
16.3 Starcom Systems Ltd.
16.4 Vodafone
16.5 BMW Group
16.6 TE Connectivity
16.7 Panasonic Corporation
16.8 Aeris
16.9 Kpit
16.10 Autotalks Ltd.
16.11 DXC Technology
16.12 IAV
16.13 Facomsa
16.14 Other Key Players
16.14.1 Asia-Pacific
16.14.1.1 Kawasaki
16.14.1.2 Embien Technologies
16.14.2 Europe
16.14.2.1 Piaggio Group
16.14.2.2 Telefnica
16.14.2.3 Cubic Telecom
16.14.2.4 E-Novia
16.14.2.5 Triumph Motorcycles
16.14.3 North America
16.14.3.1 Harman

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