Global Data Quality Tools Market 2015-2019 - Increased use of Data Quality Tools for Marketing with Experian, Informatica, SAP, SAS Institute & Trillium Software Dominating

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Apr 08, 2015, 10:41 ET

DUBLIN, Apr. 08, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/bh9kmr/global_data) has announced the addition of the "Global Data Quality Tools Market 2015-2019" report to their offering.

The Global Data Quality Tools market to grow at a CAGR of 17.11% over the period 2014-2019

Data quality tools refer to the wide range of tools required for ensuring quality and reliability of data in various business processes including core business operations, BI, analytics, and decision making. The data quality vendors offer a wide range of functionalities including data profiling, monitoring, parsing, standardization, and data enrichment. These tools are applied on customer data, financial data, and product data to improve the quality of data. Many organizations use data quality tools to avail the benefits of Big Data.

This report covers the present scenario and the growth prospects of the Global Data Quality Tools market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of data quality tools. The report also specifies the revenue generated from software and services. The report also details the revenue generated from the deployment of on-premises and cloud models.

Increased usage of data quality tools for marketing is one of the key trends upcoming in this market. Marketing requires a lot of customer data, including financial records, to formulate effective marketing strategies. Moreover, a lot of structured and unstructured data in enterprises need profiling and cleaning, and data quality tools help enhance the quality of these data.

According to the report, the increased demand for data quality functions in big data is one of the major drivers for the market. Organizations have a huge amount of data, and need data quality tools to collect, extract, and analyze them to make better decisions, improve processes, and achieve desired corporate goals.

Further, the report states that inconsistency in data collection poses a major challenge for the market. Inconsistency in data collection prevents enterprises from eliminating poor quality data from their warehouses, and this acts as a potential threat to business operations.

It presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the Global Data Quality Tools market. To calculate vendor share, the report considers revenue generated from software licenses and services. In addition, the report discusses the major drivers that influence the growth of the Global Data Quality Tools market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors