Global Digital Advertising and Marketing Industry

Mar 01, 2016, 16:55 ET from ReportBuyer

LONDON, March 1, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Digital Advertising and Marketing in US$ Million in terms of Spending (Wired Internet as well as Mobile Internet) by the following formats - Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 498 companies including many key and niche players such as -

Acxiom Corporation
Amazon Services LLC
AOL, Inc.
Baidu, Inc.
Conversant, Inc.



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Search.............. I-3 Display.............. I-4 Others Modes/Formats..............I-4 Classifieds and Auctions..............I-4 Rich Media.............. I-4 Sponsorship.............. I-4 Referrals.............. I-4 Slotting Fees.............. I-5 E-mail.............. I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships II-1 Rapid Shift of Media Spending from Traditional to Digital II-4 Table 1: Percentage Share of Digital Media in the Overall Media Spending Worldwide: 2010 to 2020 (includes corresponding Graph/Chart)..............II-5

Table 2: Global Advertising Spending by Platform (2015 & 2020): Percentage Share Breakdown of Ad Spending for Digital Advertising, Out-of-home, Print (Magazines), Print (Newspaper), Radio, TV, and Others (includes corresponding Graph/Chart).............. II-6

Table 3: Global Consumer Spending by Media Type (2009, 2011, 2013, 2015, & 2017): Spending (in US$ Billions) for Conventional Media and Digital Media (includes corresponding Graph/Chart).............. II-6 Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition II-7 Table 4: Global Print Media Advertising Spend (US$ Billions): 2013 to 2017 (includes corresponding Graph/Chart) II-7 Expanding Digital Media User Base: Foundation for Market Penetration.............. II-7 Table 5: Global Digital Media Users by Type (2016, 2018, & 2020): Number of Users (in Millions) for Games, Music, Publishing, and Video (includes corresponding Graph/Chart) II-8 Superior Attributes of Digital Advertising over Other Ad Media Drives Market Growth..............II-9 Various Advertising Media & their Corresponding Benefits II-9 Comparison of Different Advertising Media Based on Varied Parameters.............. II-10 Global Market Outlook..............II-10 Table 6: Global Digital Ad Spend (US$ Billions) for the Years 2013 to 2016 (includes corresponding Graph/Chart) II-10 Top 5 Countries in the Advertising Industry Ranked by Ad Spend: 2015.............. II-11 Display Advertising: The Largest Contributor to Global Digital Ad Spend..............II-11 Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum..............II-11 Developing Countries Continue to Turbo Charge Current and Future Growth.............. II-12 Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth..............II-12 Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects II-13 Table 7: Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart).............. II-14

Table 8: Global Middle Class Population (in Millions) by Geographic Region: 2015, 2020 & 2030 (includes corresponding Graph/Chart).............. II-15

Table 9: Global Middle Class Spending (In US$ Trillion) by Region: 2015 & 2030 (includes corresponding Graph/Chart) II-15

2. COMPETITION.............. II-16 Google: The Leader in the Global Digital Advertising and Marketing Market.............. II-16 Table 10: Leading Digital Advertising Companies Worldwide (2014): Percentage Breakdown of Ad Revenues for AOL, Facebook, Google, Microsoft, Twitter, Yahoo, and Others (includes corresponding Graph/Chart) II-17

Table 11: Leading Mobile Internet Advertising Companies Worldwide (2013): Percentage Share Breakdown of Internet Ad Revenues for Facebook, Google, Millennial Media, Pandora, Twitter, Yellow Pages, and Others (includes corresponding Graph/Chart).............. II-17 Intense Competition Drives Google to Develop Innovative Options and Incentives..............II-17 Facebook Leads the Social Media Marketing Space II-18 Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns.............. II-18 Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past.............. II-19 MakeItCount by Nike..............II-19 lovehome by HGTV..............II-19 captureeuphoria by Ben & Jerry's II-19 HBO Game of Thrones - Influencer Boxes II-19 SoLongVampires by Audi..............II-20 Pepsi Pulse and #LiveForNow by Pepsi II-20 Cocooning Trend: Significant Market Opportunity for Cross- Platform Advertisers..............II-20 Competition: Noteworthy Trends II-21 Mobile Advertising Companies Adopt Data-Driven Technologies II-21 Programmatic Advertising: The New Mantra for Success in the Marketplace.............. II-21 Behavioral Targeting: An Out-of-the-Box Service II-22 Brand Advertisers: Taking Digital Advertising Seriously in Marketing Strategies..............II-22 Click-through-Rate Continues to Rise in Paid Search Advertising II-22 Market Participants Increasingly Prefer Open Source Solutions II-22 Software Technology Improvements Enable Advanced Online Ads Production.............. II-23 Video Advertising Attract Greater Attention of Publishers and Advertisers.............. II-23 Increasing Adoption of Deal IDs over Insertion Orders in Digital Advertising..............II-23 Key Problems Faced by Service Providers in Monetizing Media Campaigns.............. II-24 Ad-Blocking: A Threat for Digital Advertising Revenues? II-24

3. MARKET TRENDS, ISSUES & DRIVERS II-25 The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising.............. II-25 Key Factors Driving Growth in the Mobile Advertising Market II-26 Table 12: Global Mobile Internet Advertising Market by Geographic Region (2014-2020): Ad Spending in US$ Million for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)..............II-27

Table 13: Global 14-Year Perspective for Mobile Internet Advertising by Geographic Region (2015 & 2020): Percentage Breakdown of Ad Spending for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart) II-28 Rising Mobile Subscriptions & Robust Mobile Data Consumption Sets the Perfect Platform for Market Growth II-28 Table 14: Global Broadband Penetration (%) for Fixed Broadband and Mobile Broadband: 2010, 2015 & 2020 (includes corresponding Graph/Chart)..............II-29

Table 15: Global Mobile Telecommunications Sector (2014): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart) II-30

Table 16: Global Subscriptions (in Millions) for Total Mobile, Smartphone, Mobile PC/Tablet/Mobile Router, Mobile Broadband, Mobile GSM/EDGE, Mobile WCDMA/HSPA, and Mobile LTE: 2014E & 2020P (includes corresponding Graph/Chart) II-31

Table 17: Global Mobile Subscriptions Breakdown (%) by Country: 2014 (includes corresponding Graph/Chart) II-32

Table 18: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014 (includes corresponding Graph/Chart).............. II-32

Table 19: Worldwide Mobile Data Traffic by Device Type (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Laptops, Non-Smartphones, Smartphones, Tablets, and Others (includes corresponding Graph/Chart).............. II-33

Table 20: Worldwide Mobile Data Traffic by Application (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Data, File Sharing , M2M, and Video/Audio (includes corresponding Graph/Chart) II-34 Growing Proliferation of Smartphones & Tablets Benefit Market Expansion.............. II-34 Table 21: Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018 (includes corresponding Graph/Chart)..............II-35

Table 22: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014 (includes corresponding Graph/Chart)..............II-36

Table 23: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart) II-37 Transition from 3G to 4G Provide Faster Access to Digital Ads II-38 Table 24: Worldwide Mobile Networks (2013 & 2018): Percentage Share Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart) II-38 Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing II-38 Table 25: Worldwide Internet Users by Geographic Region (2015): Percentage Breakdown of Users for Asia, Europe, Latin America/Caribbean, Africa, North America, Middle East, and Australia/Oceania (includes corresponding Graph/Chart) II-39

Table 26: Worldwide Internet Penetration Rates (%) by Geographic Region: 2015 (includes corresponding Graph/Chart) II-40

Table 27: Global Internet Access by Device Type (2015): Percentage Breakdown of Device Ownership for Desktop, Laptop, Smartphone, Tablet, and Others (includes corresponding Graph/Chart).............. II-40 Digital Advertising Innovations and Advancements: Spearheading Growth.............. II-41 Augmented Reality (AR)..............II-41 Buy Buttons.............. II-41 Digital Assistants.............. II-41 Video Ads in Search Results..............II-42 Wearable Technology..............II-42 Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology II-42 Mobile Marketing Technology Developments II-44 NFC.............. II-44 Geo-fencing.............. II-44 Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape II-45 Social Networking Sites (SNS): Facts and Figures in a Nutshell II-46 Table 28: Global Social Media Advertising Market by Geographic Region (2014-2020): Ad Spending in US$ Million for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)..............II-48

Table 29: Global 14-Year Perspective for Social Media Advertising by Geographic Region (2015 & 2020): Percentage Breakdown of Ad Spending for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart) II-49

Table 30: Global Social Media Network Penetration Rate (%) by Geographic Region: 2015 (includes corresponding Graph/Chart).............. II-50

Table 31: Global Adult Social Media Usage (2015): Percentage of Time Spent on Facebook, LinkedIn, Twitter, Pinterest, and Instagram (includes corresponding Graph/Chart) II-50 Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2015..............II-51 Social Media Networks: A Key Enabler of Social Selling II-51 Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising II-51 Table 32: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)..............II-53 In-App Advertising: A Promising Platform for Reaching the Desired Audience..............II-54 Table 33: Average Time Spent (in Minutes) On Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category (includes corresponding Graph/Chart) II-55 Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level.............. II-55 Table 34: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014 (includes corresponding Graph/Chart)..............II-57

Table 35: Global Web-Connected Devices Market by Device Type (2014): Percentage Share Breakdown of Installed Base for Connected TVs, Desktop PCs, Notebook PCs, Smartphones, Standalone Blu-ray Players, Streaming Media Players, Tablets, and Video-Enabled Gaming Consoles (includes corresponding Graph/Chart).............. II-57

Table 36: Global Connected Devices Usage (2015): Percentage Breakdown of Time Spent on Apps and Browser (includes corresponding Graph/Chart)..............II-58

Table 37: Global App Usage in Connected Devices (2015): Percentage Breakdown of Time Spent on Entertainment, Games, Health & Fitness, News, Social Networking Sites, Utility, and Others (includes corresponding Graph/Chart) II-58 Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising II-58 Table 38: Global Digital Media Average Revenue per User (ARPU) by Type (2015): Breakdown of ARPU (US$) for Digital Games, Digital Music, Digital Video, and Digital Publishing (includes corresponding Graph/Chart) II-59 Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising.............. II-60 Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads.............. II-61 Singular Focus.............. II-61 Less Distraction..............II-61 Not Limited to Peak Hours..............II-62 Applications Engage Users..............II-62 Easier Frequency Management..............II-62 Native Advertising: The Next Big Thing in Display Advertising II-62 FTC Issues Guidelines on Native Ads II-63 Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising..............II-63 Wireless Gaming: Opportunities Galore for In-Game Advertising II-64 Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising..............II-65 Table 39: Global Local Search Market (2011-2014): Percentage Breakdown of Search Volume by Mobile and Desktop Segments (includes corresponding Graph/Chart) II-66 Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads..............II-66 Robust E-Commerce Activity Lends Traction to Market Growth II-66 Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum..............II-67 Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising..............II-68 Key Issues and Challenges Hampering Prospects for Digital Advertising.............. II-69 Digital Advertising Frauds..............II-69 Major Bottlenecks in Online Advertising II-69

4. DIGITAL ADVERTISING AND MARKETING: A CONCEPTUAL OVERVIEW II-70 Introduction.............. II-70 Digital Media Marketing..............II-70 Benefits of Digital Marketing..............II-71 Social Media Marketing..............II-71 Mobile Marketing.............. II-71 Digital Advertising and Marketing Formats II-72 Search.............. II-72 Paid listings.............. II-72 Contextual Search.............. II-73 Paid Inclusion.............. II-73 Display Advertising..............II-73 Classifieds and Auctions..............II-73 Rich Media.............. II-73 Interstitial.............. II-73 Sponsorship.............. II-73 Referrals.............. II-73 Slotting Fees.............. II-74 E-mail.............. II-74 Advertising Network Model..............II-74

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-75 Acxiom Re-Launches Digital Impact as New Acxiom Impact™ II-75 Horn Group Unveils Digital Marketing Service Red Dot II-75 Epsilon Unveils Advanced Digital Solutions Practice II-75 Rackspace Introduces New Digital Services Practice II-75 ValueClick Changes Name, Voices Intentions to Rollout Integrated Marketing Personalization Platform II-75 Pikato Introduces Retail Mobile Marketing Solution II-75 Dentsu Introduces iButterfly Mobile Marketing Plaftorm II-75

6. RECENT INDUSTRY ACTIVITY..............II-76 AOL Takes Over Millennial Media..............II-76 Voice Media and Endexx Join Forces to Roll out Digital Marketing Strategies..............II-76 Citigroup Signs Marketing Alliance Deal with Zillow II-76 Dentsu Aegis Network Acquires Band II-76 DDB Worldwide Takes Over Grupo ABC II-76 Swrve Takes Over adaptiv.io..............II-76 Endurance International Group to Acquire Constant Contact II-76 Dentsu Aegis Network to Take Over Pontomobi II-76 RetailNext Takes Over Pikato..............II-77 Evolving Systems Takes Over Sixth Sense Media II-77 Ironistic Acquires ArtForm Business Solutions' Web and Online Marketing Division.............. II-77 NetBooster Group Acquires Internet Advantage II-77 Komli Media Merges with SVG Media II-77 Spredfast Takes Over Shoutlet..............II-77 NetPlay TV Takes Over Otherside..............II-77 Sysomos Acquires Expion..............II-77 Flipkart Takes Over Appiterate II-78 Publicis Groupe Takes Over Sapient II-78 Acxiom Inks Strategic Partnership with Weibo II-78 Ybrant Digital Limited Changes Name to Lycos Internet Limited II-78 Hearst Magazines Signs New Agreement with Acxiom II-78 Dentsu Aegis Network Acquires Rockett Interactive II-78 Alliance Data Acquires Conversant II-78 DigitasLBi Takes Over Liquorice..............II-78 MediaMath Acquires Upcast..............II-79 Science Takes Over PlayHaven..............II-79 GroupM Takes Over Keyade..............II-79 Yahoo Acquires Flurry..............II-79 Acxiom Acquires LiveRamp..............II-79 Lionbridge Acquires Darwin Zone..............II-79 Perion Takes Over Grow Mobile..............II-79 Twitter Acquires TapCommerce..............II-79 BrightTag Takes Over Signal..............II-80 Yahoo Acquires Sparq..............II-80 Sonata Establishes Office in New York City II-80 Spindle Enters Deal with edo Interactive to Expand Services II-80 Brandtone Commences India Operations II-80 Millennial Media Takes Over Jumptap II-80 Brand Networks Takes Over Optimal II-80 Matony Buys Social Advertising Agency from Adquant II-80 Twitter Acquires MoPub..............II-81 Bridgeline Takes Over ElementsLocal II-81 Dentsu Takes over Aegis Group..............II-81

7. FOCUS ON SELECT PLAYERS..............II-82 Acxiom Corporation (US)..............II-82 Amazon Services LLC (US)..............II-82 AOL, Inc. (US).............. II-82 Millennial Media (US)..............II-83 Baidu, Inc. (China).............. II-83 Conversant, Inc. (US)..............II-83 Dentsu Aegis Network (UK)..............II-84 Eniro AB (Sweden).............. II-84 Facebook, Inc. (US).............. II-84 Google, Inc. (US).............. II-85 DoubleClick, Inc. (US)..............II-86 IAC/InterActiveCorp. (US)..............II-86 InfoSpace, Inc. (US)..............II-86 LinkedIn Corporation (US)..............II-87 Microsoft Corporation (US)..............II-87 Pandora Media, Inc. (US)..............II-87 Sina Corporation (China)..............II-88 Sohu.com, Inc. (China)..............II-88 Tencent, Inc. (China)..............II-89 TOM Group Limited (China)..............II-89 TradeDoubler AB (Sweden)..............II-89 Twitter, Inc. (US)..............II-90 Yahoo!, Inc. (US).............. II-90 Xaxis (US).............. II-91

8. GLOBAL MARKET PERSPECTIVE..............II-92 Table 40: World Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-92

Table 41: World Historic Review for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-93

Table 42: World 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............II-94 Digital Advertising and Marketing Market by Mode/Format II-95 Table 43: World Recent Past, Current and Future Analysis for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-95

Table 44: World Historic Review for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-96

Table 45: World 14-Year Perspective for Digital Search Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............II-97

Table 46: World Recent Past, Current and Future Analysis for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-98

Table 47: World Historic Review for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-99

Table 48: World 14-Year Perspective for Digital Display Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............II-100

Table 49: World Recent Past, Current and Future Analysis for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-101

Table 50: World Historic Review for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-102

Table 51: World 14-Year Perspective for Other Digital Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............II-103

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Outlook.............. III-1 Digital Advertising: Poised to Surge in the US III-1 Key Internet, Mobile and Social Media Statistics in the US III-2 Changing Media Consumption Trends Influence Market Demand III-2 Table 52: US Digital Media Market (As of June 2014): Percent of Time Spent by Platform (includes corresponding Graph/Chart).............. III-2 Despite Competition from Display, Search Advertising Dominates Ad Spending..............III-3 Digital Display Advertising Set to Replace Search Advertising in the Long Run..............III-3 Mobile Internet Advertising Offers Significant Growth Opportunities.............. III-3 Table 53: Mobile Internet Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-4 High Smartphone Penetration: A Boon for the Mobile Advertising Market..............III-4 Table 54: Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart) III-5

Table 55: US Market for Mobile Phones (2013): Percentage Share Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart) III-5 Advanced Mobile Devices Foster Growth in Mobile Advertising Market.............. III-6 Digital Marketing Companies Focus on Social Media to Target Millennials.............. III-6 Table 56: Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-7 Growing Prominence of Affiliate Marketing Bodes Well for the Market.............. III-7 Digital Video Advertising: One of the Fastest Growing Advertising Media..............III-7 Table 57: Digital Video Ad Spending ($ Billions) in the US for the Years 2014 through 2017 (includes corresponding Graph/Chart).............. III-8

Table 58: Digital Display Ad Spending in the US by Type (2014, 2016, & 2018): Percentage Breakdown for Rich Media, Sponsorships, Video, and Others (includes corresponding Graph/Chart).............. III-9 Security: One of the Most Common Risks in Digital Advertising III-9 Steady Adoption by Various Industries Benefit Market Expansion III-9 Financial Service Providers III-9 Healthcare Institutions..............III-10 Automotive Industry..............III-10 Restaurant Industry..............III-10 Competitive Landscape: Google Leads the Digital Advertising Market in the US.............. III-10 Table 59: Leading Search Advertising Companies in the US (2015): Percentage Breakdown of Ad Revenues for AOL, Google, Microsoft, Yahoo!, and Others (includes corresponding Graph/Chart)..............III-11

Table 60: Leading Digital Display Advertising Companies in the US (2015): Percentage Breakdown of Revenues for AOL, Facebook, Google, Microsoft, Twitter, Yahoo!, and Others (includes corresponding Graph/Chart) III-11 'Cost Per Revenue': The New Mantra for Measuring Ad Success III-11 Table 61: Online Advertising Market in the US by Pricing Model (2006-2014): Percentage Breakdown of Ad Revenues for Performance, CPM, and Hybrid (includes corresponding Graph/Chart).............. III-12 Targeted Advertising: The In-Thing III-12 Product Introductions/Innovations III-12 Strategic Corporate Developments III-13 Select Key Players..............III-17 B.Market Analytics..............III-24 Table 62: US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-24

Table 63: US Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-25

Table 64: US 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............III-26

Table 65: US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-27

Table 66: US Historic Review for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-28

Table 67: US 14-Year Perspective for Digital Advertising & Marketing by End-Use Sector - Percentage Breakdown of Digital Advertising Spending for Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-29

2. CANADA.............. III-30 A.Market Analysis.............. III-30 Market Overview.............. III-30 Mobile Extends New Opportunity for Canadian Advertisers III-30 Table 68: Mobile Internet Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-31 Strategic Corporate Development III-31 B.Market Analytics..............III-32 Table 69: Canadian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-32

Table 70: Canadian Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-33

Table 71: Canadian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-34

Table 72: Social Media Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-35

3. JAPAN.............. III-36 A.Market Analysis.............. III-36 Digital Advertising Market Overview III-36 Japan: One of the Most Sophisticated Mobile Advertising Markets III-36 B.Market Analytics..............III-37 Table 73: Japanese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-37

Table 74: Japanese Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-38

Table 75: Japanese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-39

Table 76: Mobile Internet Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-40

Table 77: Social Media Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-41

4. EUROPE.............. III-42 A.Market Analysis.............. III-42 Market Overview.............. III-42 Digital Display Advertising: On a High- Growth Path III-42 Expanding Internet User Base: An Important Opportunity Indicator for the Market..............III-43 Table 78: Internet Users and Internet Penetration Rate in European Countries (2013) (includes corresponding Graph/Chart).............. III-43

Table 79: Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart).............. III-44

Table 80: Social Media Penetration Rate (%) in European Countries (2013) (includes corresponding Graph/Chart) III-45 Growing Penchant for Online Advertising by Youngsters Spur Market Demand.............. III-46 Paid Search Makes Steady Progress III-46 Mobile Advertising Market: Immense Growth Potential III-46 Western Europe Exhibits Higher Growth Prospects III-47 European Associations..............III-47 European Interactive Advertising Association III-47 Interactive Advertising Bureau III-47 B.Market Analytics..............III-48 Table 81: European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-48

Table 82: European Historic Review for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-49

Table 83: European 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............III-50

Table 84: European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-51

Table 85: European Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-52

Table 86: European 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-53

Table 87: European Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2014 through 2020 (includes corresponding Graph/Chart) III-54

Table 88: European Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2015 & 2020 (includes corresponding Graph/Chart) III-55

Table 89: Social Media Advertising Market in Europe: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-56

4a. FRANCE.............. III-57 A.Market Analysis.............. III-57 Strategic Corporate Developments III-57 B.Market Analytics..............III-58 Table 90: French Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-58

Table 91: French Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-59

Table 92: French 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............III-60

Table 93: Mobile Internet Advertising Market in France: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-61

4b. GERMANY.............. III-62 A.Market Analysis.............. III-62 Market Overview.............. III-62 Table 94: Advertising Mix in Germany (2013): Percentage Share Breakdown of Ad Spending by Media (includes corresponding Graph/Chart)..............III-62

Table 95: Online advertising Market in Germany (2013): Percentage Share Breakdown of Ad Spending by End-Use Sector (includes corresponding Graph/Chart) III-62 Germany: The Largest Telecom Market in Europe Offers Lucrative Opportunities..............III-63 Table 96: Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart) III-63 B.Market Analytics..............III-64 Table 97: German Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-64

Table 98: German Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-65

Table 99: German 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............III-66

Table 100: Mobile Internet Advertising Market in Germany: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-67

4c. ITALY.............. III-68 Market Analysis.............. III-68 Table 101: Italian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-68

Table 102: Italian Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-69

Table 103: Italian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding raph/Chart) III-70

Table 104: Mobile Internet Advertising Market in Italy: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-71

4d. THE UNITED KINGDOM..............III-72 A.Market Analysis.............. III-72 Market Overview.............. III-72 Table 105: Number of Internet Users and Penetration Levels in the UK (2007-2014) (includes corresponding Graph/Chart) III-72 E-Commerce and Banking: Opportunities for Online Advertising III-73 Online Video and Mobile Ad Spending Surges in the UK III-74 Mobile Emerges as a Key Marketing Channel for Brands III-74 Advertising on Social Networking Sites Holds Promise III-75 Table 106: Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK (2009-2013) (includes corresponding Graph/Chart) III-75

Table 107: UK Social Media Network Penetration (2013): Percentage (%) of Internet Users Owing an Account in Select Social Media Sites (includes corresponding Graph/Chart) III-75 UK Newspapers Continue Increasing Online Presence III-76 Next Gen Tools Emerge to Monitor the Target Audience III-76 Podcasting Offers Bright Prospects III-76 Strategic Corporate Developments III-76 B.Market Analytics..............III-77 Table 108: UK Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-77

Table 109: UK Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-78

Table 110: UK 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)..............III-79

Table 111: Mobile Internet Advertising Market in the United Kingdom: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-80

4e. SPAIN.............. III-81 A.Market Analysis.............. III-81 Outlook.............. III-81 B.Market Analytics..............III-81 Table 112: Spanish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-81

Table 113: Spanish Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-82

Table 114: Spanish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-83

Table 115: Mobile Internet Advertising Market in Spain: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-84

4f. RUSSIA.............. III-85 A.Market Analysis.............. III-85 Outlook.............. III-85 Digital Advertising: One of the Fastest Growing Advertising Media.............. III-85 Table 116: Leading Players in the Russian Banner Ads Market (2013): Percentage Share Breakdown of Ad Spending for Mail.ru, OK, Rambler Media, RBC, VK, Yandex, and Others (includes corresponding Graph/Chart) III-86 B.Market Analytics..............III-87 Table 117: Russian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-87

Table 118: Russian Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-88

Table 119: Russian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-89

Table 120: Mobile Internet Advertising Market in Russia: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-90

4g. SWEDEN.............. III-91 A.Market Analysis.............. III-91 Outlook.............. III-91 Select Key Players..............III-91 B.Market Analytics..............III-92 Table 121: Swedish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-92

Table 122: Swedish Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-93

Table 123: Swedish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-94

Table 124: Mobile Internet Advertising Market in Sweden: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-95

4h. THE NETHERLANDS.............. III-96 Market Analysis.............. III-96 Table 125: Netherlands Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-96

Table 126: Netherlands Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-97

Table 127: Netherlands 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-98

Table 128: Mobile Internet Advertising Market in the Netherlands: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-99

4i. REST OF EUROPE.............. III-100 A.Market Analysis.............. III-100 Outlook.............. III-100 Poland: A Growing Market in Eastern Europe III-100 B.Market Analytics..............III-101 Table 129: Rest of European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-101

Table 130: Rest of European Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-102

Table 131: Rest of European 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-103

Table 132: Mobile Internet Advertising Market in Rest of Europe: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-104

5. ASIA-PACIFIC.............. III-105 A.Market Analysis.............. III-105 Outlook.............. III-105 Credibility of Online Ads Rising in South Asian Countries III-105 Technological and Cultural Factors Hinder Southeast Asian Ad Networks.............. III-105 Online Advertising Market Constrained by Presence of Large Number of Players..............III-105 Mobile Advertising: A High Growth Market III-106 B.Market Analytics..............III-107 Table 133: Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-107

Table 134: Asia-Pacific Historic Review for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-108

Table 135: Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart).............. III-109

Table 136: Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-110

Table 137: Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-111

Table 138: Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-112

Table 139: Asia-Pacific Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-113

Table 140: Asia-Pacific Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)..............III-114

Table 141: Social Media Advertising Market in Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-115

5a. AUSTRALIA.............. III-116 A.Market Analysis.............. III-116 Outlook.............. III-116 Digital Advertising Market to Outpace Conventional Media Channels.............. III-116 Mobile Advertising: A Lucrative Opportunity for Digital Advertising.............. III-117 Strategic Corporate Development III-117 B.Market Analytics..............III-118 Table 142: Australian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-118

Table 143: Australian Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-119

Table 144: Australian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-120

Table 145: Mobile Internet Advertising Market in Australia: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-121

5b. CHINA.............. III-122 A.Market Analysis.............. III-122 Digital Advertising Market Set for Impressive Growth in China III-122 Table 146: Average Time Spent on Internet Per Week (2009-2013) (in Hours) (includes corresponding Graph/Chart) III-122 Key Internet, Mobile and Social Media Statistics in China III-123 Superiority of Digital Advertising over Traditional Media Drives Demand.............. III-123 Expanding Internet User Base Favors Market Growth III-123 Table 147: Internet Usage in China (2007-2014): Breakdown by Number of Internet Users, Internet Penetration Rates (includes corresponding Graph/Chart) III-124

Table 148: Internet Users in China (2014): Percentage Share Breakdown of Internet Users by Age Group (includes corresponding Graph/Chart)..............III-125 Search Ads Market: E-Commerce Offers Growth III-125 Table 149: Leading Search Engines in China (Q1 2014): Percentage Share Breakdown of Revenues for Baidu, Google China, Sogou, and Others (includes corresponding Graph/Chart).............. III-126 Online Video Advertising: Promising Growth Opportunities III-126 Smart TVs Bolstering Growth in Chinese Online Video Ad Market III-126 Mobile Advertising: A Rapidly Expanding Market III-127 Table 150: Number of Mobile Internet Users in China for the Years 2009 through 2013 (in Millions) (includes corresponding Graph/Chart)..............III-127 Internet-Based Digital Services Find Popularity among Mobile Users.............. III-128 Chinese Tobacco Companies Eyeing Marketing Opportunities through Online Advertising..............III-128 Strategic Corporate Development III-128 Select Key Players..............III-129 B.Market Analytics..............III-131 Table 151: Chinese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-131

Table 152: Chinese Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-132

Table 153: Chinese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-133

Table 154: Mobile Internet Advertising Market in China: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-134

5c. INDIA.............. III-135 A.Market Analysis.............. III-135 Outlook.............. III-135 Steady Shift towards Digital Advertising from Conventional Media Drive Market Growth..............III-135 Internet Advertising: On the Road to Rapid Growth III-135 India Gradually Adopting RTB and Programmatic Buying III-136 Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience..............III-137 Mobile Advertising: Benefiting from Rising Mobile Phone Penetration.............. III-137 Businesses Focus on Social Media Advertising Market III-137 Key Challenges Facing the Digital Advertising Market in India III-138 Product Introduction..............III-138 Strategic Corporate Developments III-138 B.Market Analytics..............III-140 Table 155: Indian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-140

Table 156: Indian Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-141

Table 157: Indian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2007, 2015 & 2020 includes corresponding Graph/Chart) III-142

Table 158: Mobile Internet Advertising Market in India: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-143

5d. SOUTH KOREA.............. III-144 A.Market Analysis.............. III-144 Outlook.............. III-144 Contextual Advertising - The Next Advertising Mantra III-144 Mobile Advertising on the Rise III-144 Table 159: South Korean Mobile Market (2011-2016): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart).............. III-145 B.Market Analytics..............III-146 Table 160: South Korean Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-146

Table 161: South Korean Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-147

Table 162: South Korean 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-148

Table 163: Mobile Internet Advertising Market in South Korea: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-149

5e. REST OF ASIA-PACIFIC..............III-150 A.Market Analysis.............. III-150 Outlook.............. III-150 The Philippines: A Nascent Market in the Region III-150 B.Market Analytics..............III-151 Table 164: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-151

Table 165: Rest of Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-152

Table 166: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-153

Table 167: Mobile Internet Advertising Market in Rest of Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-154

6. LATIN AMERICA.............. III-155 A.Market Analysis.............. III-155 Outlook.............. III-155 Surging Demand for Mobile Advertising Benefit Market Expansion III-155 B.Market Analytics..............III-156 Table 168: Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-156

Table 169: Latin American Historic Review for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-157

Table 170: Latin American 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-158

Table 171: Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-159

Table 172: Latin American Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-160

Table 173: Latin American 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-161

Table 174: Latin American Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Brazil, Mexico, and Rest of Latin America Markets for Years 2014 through 2020 (includes corresponding Graph/Chart) III-162

Table 175: Latin American Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart) III-163

Table 176: Social Media
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