DUBLIN, February 22, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/s4k6hj/global_digital) has announced the addition of the "Global Digital Signage Market 2016-2020" report to their offering.
The global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.
Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
The increasing adoption of digital signage in educational institutions is trending factor driving the growth of the market. Educational institutions are increasingly adopting digital signage to change and enhance the ways they communicate with students, staff, and visitors. This new medium is helping schools and colleges reach their audience with more engaging messages in real time. As a result, more and more educational institutions are expected to adopt the use of digital signage in the coming years, thus leading to the overall market growth.
According to the report, the advantages of using digital signage over traditional advertisement boards are one of the primary growth drivers for this market. Digital signage provides benefits such as no paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage.
Further, the report states that the lack of awareness and research regarding the benefits of digital signage is a major restraint to market growth.
They are increasingly being used as an alternative to static signage due to the following advantages:
- Frequent and easy content updating
- Interactive abilities due to touch screens, movement detection, and image capturing
- Out-of-home advertising that shows video content along with traditional ads or messages
- Delivery of targeted messages to specific locations or consumers at specific times
To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
- Quick service restaurants (QSRs) and other restaurants
- Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)
Other prominent vendors
- AU Optronics
- NEC Display Solutions
- Planar Systems
- KeyWest Technology
For more information visit http://www.researchandmarkets.com/research/s4k6hj/global_digital
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SOURCE Research and Markets