DUBLIN, August 15, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Emergency Contraceptive Pills Market 2016-2020" report to their offering.
The report forecasts the global EC pills market to grow at a CAGR of 1.93% during the period 2016-2020.
Growing sales of generic brands will be a key trend for the market growth. Generic EC pills are increasingly being sold at different drug stores. Compared with branded EC pills, the generic EC pills are less costly and available to all with no age limit. These factors have led to increased sales of generic brands. For instance, Teva Pharmaceuticals generates the majority of its revenue from its generic brand Plan B, rather than its original brand, which is usually sold through pharmacy counters and requires a prescription for women under the age of 17. Thus, vendors are trying to implement push marketing for increasing sales and directly contribute to the revenue of the market during the forecast period.
According to the report, rise in exploration of sexual fantasies will be a key driver for market growth. Globally, there has been an increase in the exploration of sexual fantasies. Sexual norms, behaviors, and attitudes are undergoing a transformation because of increased exposure to the internet, TV shows, and erotic literature. This has also paved the way for casual sex with multiple partners. The younger generation is embracing experimentation when it comes to sex and is aware of the protection required. This is driving the demand for EC pills in the markets as they are effective and reliable in preventing pregnancy. The shift in the attitude of consumers is evident because, despite the economic slowdown, there are new players as well as niche players in the market.
Further, the report states that doubts regarding effectiveness will be a major challenge for the market.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Geographical segmentation
PART 07: Key leading countries
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/scd9vv/global_emergency
Related Topics: Sexual and Reproductive Health Drugs
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SOURCE Research and Markets