Global Fitness Company Zumba Fitness, LLC Files Multiple Lawsuits Against Counterfeiters
HOLLYWOOD, Fla., April 19, 2011 /PRNewswire/ -- Zumba Fitness, LLC, creator of the acclaimed Zumba® fitness-party workout with a global following of millions, announces today that it has filed five lawsuits in U.S. District Court in California and is preparing to file several more in the United States and the United Kingdom. The lawsuits filed include Federal copyright and trademark infringement, state and Federal unfair competition, and unjust enrichment claims against persons trading in counterfeit Zumba® products in the United States.
"Zumba Fitness works hard to protect the Zumba® brand so that Zumba Instructors all over the world can be more successful," said the company's General Counsel, Jason Buratti. "This is just the beginning of an enforcement component to our global efforts in the fight against the unauthorized use of our brand and copyrights, including piracy and counterfeiting."
Zumba Fitness is presently investigating and evaluating enforcement proceedings in markets including Europe, Eastern Europe, Australia, and APAC, several -- if not all -- of which the company expects to institute proceedings during the next year. Buratti continues, "Pirated and counterfeit products harm consumers and businesses alike around the world by depriving consumers of the high quality products that companies spend vast amounts of time and resources to create, among other reasons."
Zumba Fitness has active and passive anti-piracy efforts in place, including solutions that protect its latest consumer product, the Exhilarate™ DVD Set, and encourages consumers, the public, and Zumba® instructors and Zumba® Instructor Network members to report piracy by sending an email to Zumba Fitness' anti-counterfeiting team at firstname.lastname@example.org. Presently, the only authorized Exhilarate™ product is available at zumba.com.
For more information on Zumba Fitness, please visit www.zumba.com.
About Zumba Fitness, LLC
The Zumba® program is a fitness-party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than 10 million Zumba program-enthusiasts in more than 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at more than 90,000 locations worldwide and feature specialty options, including Zumba Gold® classes for active older adults and those just starting their journey to a fit and healthy lifestyle, the Zumba® Toning program, Zumbatomic® classes for kids and Aqua Zumba® classes, the "pool party" workout. For a home-based workout, The Zumba® Fitness Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba program. Other offerings include Zumbawear™ apparel and accessories, the Zumba® Fitness Video Game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit www.zumba.com and find us on Facebook and Twitter. For approved art, (credit Zumba Fitness, LLC) visit http://international.zumba.com/media/.
SOURCE Zumba Fitness, LLC
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