Global Gamification Market 2015-2019 - Key Vendors are Badgeville, Big Door Media, Bunchball & Gigya

Jan 13, 2016, 04:10 ET from Research and Markets

DUBLIN, Jan. 13, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Global Gamification Market 2015-2019" report to their offering.

This market is expected to witness exponential growth during the forecast period and is envisaged to post a profound market growth rate of more than 48% by 2019. The growing need to improve customer interaction is a significant factor that is expected to foster market growth during the forecast period.

The increased importance of social media is one of the major trends. Social networks are going to be the next marketing platform to which many organizations would like to move. Therefore, the market is witnessing the integration of social networks with gamification applications, which is contributing to the growth of the global gamification market.

According to the report, one of the major drives of the market is need to improve customer interaction. Customers' purchasing behavior information is important for marketing professionals to design strategies for effective consumer engagement. To implement competitive strategies and reduce cycle time, customer interaction is important for the growth of the market.

Further, the report states that one of the major challenges that hinders the market growth is the difficulty in selecting the right solution. Gamification techniques are only helpful if they are properly customized according to a customer's requirements.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global gamification market?
  • What are the key Market trends impacting the global gamification market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global gamification market?
  • What are the market opportunities and threats faced by the vendors in the global gamification market?
  • What are the key outcomes of the five forces analysis of the global gamification market?

Key Vendors are:

  • Badgeville
  • Big Door Media
  • Bunchball
  • Gigya

Other Prominent Vendors are:

  • Cadalys
  • Gamify
  • IActionable
  • Lithium Technologies
  • Pug Pharm
  • Seriosity
  • Spigit.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market description

PART 06: Market landscape

PART 07: Market segmentation by application

PART 08: Market segmentation by end-user

PART 09: Market segmentation by need

PART 10: Geographical segmentation

PART 11: Market drivers

PART 12: Market challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Key vendor analysis

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SOURCE Research and Markets