DUBLIN, Jan. 5, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/5ngzqt/global_ipin) has announced the addition of the "Global IPIN Market 2016-2020" report to their offering.
The global IPIN market is highly fragmented because of the presence of numerous small and large vendors. The revenue scope of indoor location services, analytics, and proximity-based advertising is expected to have a significant impact on the mobile chipset manufacturers, mobile operating system developers, handset manufacturers, and network equipment manufacturers.
The players in the market are focusing on improving end-users' experiences. The aim is not only to provide promotional offers and discounts, but also to engage users at a personal level to improve brand loyalty. EMart, a shopping mall in South Korea, introduced a 3D quick-response code that helps stores by retrieving data on customer preferences and buying patterns.
According to the report, vendors need to adapt to technological advances by updating their marketing strategies to reach out to potential and existing customers with relevant advertisements and content. This can be achieved through beacon-triggered marketing. A beacon is a low-cost device that is attached to store shelves to ensure effective communication with customers through their smartphones. Beacons are used to enhance indoor maps, payment services, and location-sensitive product catalogues.
Further, the report states that iBeacon and other beacons function based on open-platform technology that makes the sharing of information smooth and easy. However, malicious users and competitors can use the information to track private and confidential information about customers without permission. The basic design of a beacon device is very simple, making it susceptible to security issues.
Segmentation by application and analysis of the IPIN market
- Government organizations
The key vendors in this market are:
Other prominent vendors
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by units shipped
Part 07: Market segmentation by application
Part 08: Geographical segmentation
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Vendor landscape
Part 15: Appendix
For more information visit http://www.researchandmarkets.com/research/5ngzqt/global_ipin
Laura Wood, +353-1-481-1716, firstname.lastname@example.org
SOURCE Research and Markets