Global K-Beauty Leader LANEIGE Expands Availability in US

NEW YORK, April 3, 2017 /PRNewswire/ -- LANEIGE is a global Korean skincare and cosmetic brand at the heart of the K-Beauty trend and as of April 1^st, LANEIGE products are available for purchase for the first time on its website – www.laneige.com/us. LANEIGE consumers will now have easy access through its own new online store to new products, trends and assortment. LANEIGE's award-winning and best-selling products will be featured including innovative skincare creams, essence, masks, an expanded line of BB Cushions with new technology and Two Tone Lipsticks.

LANEIGE has a history of introducing new categories to the US and continues to be the innovator and pioneer in breakthrough technology and trends. In 2002, LANEIGE introduced the first Sleeping Mask and continues to innovate with new launches such as Lip Sleeping Mask and Time Freeze Sleeping Mask. In 2008, LANEIGE introduced Cushion Technology which became a global phenomenon. The brand continues to be at the forefront of developing and employing the most innovative and talked about cushion technology with the new Skin Fit air cushion technology. And in 2017, LANEIGE's newest product category is its Two Tone Lipsticks.

"By extending the availability of LANEIGE through our new ecommerce channel we are satisfying beauty buyers' preferences of where they want to shop for LANEIGE and engage with us," says Bradley Horowitz, AmorePacific President & CEO. "To further reach key consumers, LANEIGE will also be available at Sephora.com beginning June 2017, as well as in 150 Sephora door locations across the US, beginning September 2017."

With its patented Advanced Water Science™ technology, LANEIGE has mastered the science of using water to bring skincare to a new level of excellence. LANEIGE products are designed to achieve younger, more radiant skin by addressing all major skincare concerns – from hydration to brightening, cleansing and complexion perfection.

The LANEIGE BB Cushion is an award winner, and a global bestseller with one sold every 3.8 seconds worldwide. LANEIGE now introduces the next generation of cushion – the NEW BB Cushion Hydra Radiance and the BB Cushion Pore Blur – both featuring one-of-a-kind Skin Fit air cushions with more than 800,000 air cells and a unique three-dimensional diamond pattern and dense antimicrobial applicator that work perfectly together to distribute thin, even layers of coverage. Add in an expanded line of shades and this next generation of LANEIGE BB Cushions is sure to be the new standard for Cushions across the globe!

LANEIGE BB Cushion's sister product – Cushion Concealer – utilizes the same cushion technology that provides long-lasting coverage, brightening, and hydration for all skin types. LANEIGE Water Sleeping Mask is a global award winner and bestseller with one sold every 12 seconds worldwide.

The latest Korean beauty phenomenon to hit North America is the one-of-a-kind LANEIGE Two Tone Lipstick, a unique dual-color lipstick that not only revolutionizes how to achieve the perfect, effortless gradient lip but an effortless ombré lip with trendy, fun colors offered in 8 shades.  

The entire LANEIGE line is formulated in the world-renowned AmorePacific R&D facility, which is one of the largest beauty labs in Asia, consisting of 400 researchers dedicated to developing new product formulations, skin research, and safety testing.

About LANEIGE

After 20 years of research, only LANEIGE Laboratories have unleashed scientifically engineered, skin-perfecting mineral water clinically proven to hydrate, protect and revitalize individual skin types. The result is 24-hour hydration and protection against sun, pollution and stress. Through its mastery of the science of water, LANEIGE brings skincare to a new level of excellence.

PR Contact:
Dawn Maniglia
VegaRun PR
(212) 453-2064
[email protected]

SOURCE LANEIGE

Related Links

http://www.laneige.com/us