NEW YORK, Aug.24, 2015 /PRNewswire/ -- The global sports supplements market is growing at a steady rate mainly due to increasing consumer awareness about physical health. Sports supplements are also viewed as dietary supplements by most consumers, and taken in the form of capsules, pills, powders, gel caps, granules, and tablets, among others. They are also known as ergogenic aids. Some of the sports supplements are performance enhancers, muscle builders, meal replacement powders, and weight gainers. Sports supplements are mainly consumed by bodybuilders and athletes to enhance their athletic performance. Rising number of fitness centers, health clubs, and urbanization are some of the key drivers for the sports supplements market. Sports supplements are also used to replace meals and manage weight. Wide availability of sports supplements at various places such as fitness clubs, pharmacies, health food stores, and supermarkets provide consumers with easy access to such products. This creates high market penetration for sports supplements products.
Fitness centers and health clubs act as central distribution centers for sports supplements for various consumer groups including bodybuilders, athletes, and recreational users. In the recent years, the number of health clubs has increased all around the world, offering huge market potential for the growth of sports supplements products.
With developments in the field of e-commerce, sports supplements are sold directly to end customers. A busy life schedule is influencing consumers to shift their purchasing pattern towards online shopping. At present, almost all consumer goods are available online for purchase. Lack of time for shopping has influenced this shift. The total number of digital shoppers in the U.S was 191.1 million in 2010 and this is expected to reach 215.1 million by 2018. Online shopping is gaining popularity and this is expected to increase online sales of nutritional products including sports supplements. The presence of various blogs and websites dedicated to healthcare articles increases consumer awareness about products available in the market. Online websites such as Amazon.com and Vitacost.com have grown tremendously in terms of services offered in the recent years. Such trend is expected to increase the demand for sports supplements in the coming years. However lack of proper regulatory bodies in sports supplements industry can hamper the growth of sports supplements market.
North America holds the largest market share for sports supplements, followed by Europe and Asia Pacific. The U.S. holds the largest market share in sports supplements in North America. According to the United Nations Department of Economic and Social Affairs (UNDESA), the urban population in Asia Pacific countries was 1.9 billion in 2013, and this is expected to reach 3.3 billion by 2050. Increasing urban population in Asia Pacific is expected to provide ample growth opportunity to various market players in the sports supplements industry. However, change in the purchasing pattern of sports supplements in developing nations can challenge the monopoly of the developed market.
The sports supplements market is fragmented with presence of several players including NBTY, Inc., MaxiNutrition, Glanbia Plc , GNC Holdings, Inc., Universal Nutrition, Creative Edge Nutrition, Inc., Herbalife, Ltd., Plethico Pharmaceuticals Limited, Enervit S.p.A and Gaspari Nutrition, Inc.
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