Global Mobile Ad Spending Market - Forecasts to 2016

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Mar 11, 2014, 09:00 ET

DUBLIN, March 12, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/52szs4/global_mobile_ad) has announced the addition of the "Global Mobile Ad Spending Market - Forecasts to 2016" report to their offering.

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One of the main trends witnessed in the Global Mobile Ad Spending market is Increasing In-app Advertising. The growing number of smartphone and feature phone users along with an increase in the average time spent in browsing the internet on mobile devices has currently led to the increase in in-app advertising. For instance, Angry Birds opted to use in-game advertising by showcasing floating advertisements by providing free download of its application. Further, there has been increasing in-app advertising for iPhone and Android users because of an overwhelming increase in the user base across these platforms. Advertisers have been increasingly using mobile applications for in-app advertising to generate additional revenue.

According to the report, one of the main factors driving the market is the growing number of smartphone users The mobile ad network vendors have currently been experiencing a majority of ad impressions in smartphones, and an overwhelming amount of these ad impressions is from in-app advertising in smartphones. For instance, Android-based smartphone and iPhone users are spending more time browsing the internet, contributing major revenue to display and search-related advertising.

Further, the report states that one of the main challenges is growing privacy concerns. Since mobile advertising requires customization of advertising message to reach out to the target audience, it involves gathering behavioral personal data, customer profiling, data mining, and other behavior targeting tools to gather insights about the consumer. Robust use of such data can cause privacy infringements.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Millenial Media Inc. and Twitter Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

1. Executive Summary
2. List of Abbreviations
3. Introduction
4. Market Research Methodology
5. Scope of the Report
6. Market Landscape
7. Market Segmentation
8. Geographical Segmentation
9. Key Leading Countries
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis