Global Motorcycles, Scooters and Mopeds Industry

Mar 15, 2016, 20:08 ET from ReportBuyer

LONDON, March 15, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as -

Bajaj Auto Limited
BMW Group
China Jialing Industrial Co. Ltd.
Ducati Motor Holding SpA
Harley-Davidson, Inc.



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definition and Scope of Study I-3 Review of Product Segments..............I-3 Motorcycles.............. I-3 Scooters.............. I-4 Mopeds.............. I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Powered Two Wheelers Market: A Prelude II-1 Key Factors Influencing the Motorcycles, Scooters and Mopeds Market: On a Scale 1 -10 (10 - High Impact; 1 - Low Impact) II-1 Vehicle Features Influencing the Purchase of Motorcycles, Scooters and Mopeds: On a Scale 1 -10 (10 - High Impact; 1 - Low Impact).............. II-2 Role of Motorcycles, Scooters & Mopeds: A Contrasting Picture in Developing & Developed World II-2 2007-09 Recession Marks the Beginning of a Long Drawn Period of Volatility & Change in the Automotive Industry II-2 Recession Highlights the Role Played by Financial Markets in Global Economic Health..............II-2 How the Auto Industry Responded to the Recession Shock? II-3 How the Auto Industry Recovered & What's Hampering a Full- Recovery?.............. II-4 A Reinvented Industry: The Final Outcome of the 2007-09 Recession Crisis..............II-5 Fading Economic Miracle of the BRIC II-6 Outlook.............. II-7

2. MARKET TRENDS, GROWTH DRIVERS & ISSUES II-8 Favorable Demographics to Drive Growth in Two Wheelers Market II-8 Rising Population Increases Mobility Needs - To Drive Market Expansion.............. II-8 Opportunity Indicators..............II-8 Table 1: World Population (In Thousand) Prospects for the Year 1950 through 2050 (includes corresponding Graph/Chart) II-8

Table 2: Top 25 Countries Worldwide in Terms of Population: 2015 (includes corresponding Graph/Chart) II-9 Middle Aged Customer Segment Still Contributing to Significant Demand..............II-9 Growing Number of 'Born-Again' Middle Aged Bikers II-10 Growth in Female Two-Wheeler Riders Indicates Strong Market Prospects.............. II-10 Growing Urbanization Levels & Inadequate Public Transport Facilities to Boost Market Prospects II-10 Opportunity Indicators..............II-11 Table 3: Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart).............. II-11

Table 4: Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart) II-12

Table 5: Percentage of Urban Population in Select Countries (2014 & 2050) (includes corresponding Graph/Chart) II-13 Select Mega-Urban Regions Worldwide (2035) II-14 Growing Traffic Congestion Drives Demand II-14 Surging Middle Class Segment Underpins Sales Growth II-14 Opportunity Indicators..............II-15 Table 6: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)..............II-15

Table 7: Global Middle Class Population by Geographic Region: Percentage Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart) II-16 Reduction in Prices and Improvement in Credit Facilities to Boost Demand.............. II-16 Convenient Features, Economic & Environmental Benefits Add to the Appeal of Two-Wheelers..............II-16 Personal Appeal of Two-Wheelers Make Them Apt for Outdoor Pursuits.............. II-17 Wider Social Benefits Add to Mass Appeal of Powered Two Wheelers II-17 Replacement Demand: A Lucrative Opportunity II-18 Asia-Pacific Continues to Remain Volume Contributor II-18 Lower Penetration Rate in Large Markets Provides Huge Potential Opportunity..............II-19 Table 8: Global Powered Two Wheeler Market (2013): Penetration Rate by Select Country (includes corresponding Graph/Chart).............. II-19 China Continues to Dominate Exports Scenario II-20 Table 9: Global Powered Two Wheeler (50-250cc) Market (2013): Percentage Share Breakdown of Dollar Exports by Country (includes corresponding Graph/Chart) II-20 Market Sees Increased Opportunities in Other Developing Regions As Well.............. II-20 Government Policies and Regulatory Environment Bring Mixed Bag of Opportunities & Challenges for Two-Wheelers Market II-21 Technology Advancements Drive Two Wheeler Industry II-21 Braking Mechanism Makes Huge Progress II-21 Lighting Technology Sees Significant Improvements II-21 Environmental Considerations - Taking a Front Seat II-22 Motorcycle - A Versatile Machine II-23 Leading Motorcycle Manufacturers in the World (2013) - Ranked by Popularity.............. II-23 Shift in Asia-Pacific Demand towards Light Motorcycles II-24 Scooters - Europe Dominates US II-24 Europe and US Scooters Market - Regulations Dictate Market Demand.............. II-24 'Cycloscooters' Penetrate the European Market II-24 Electric Two-Wheelers Continue to Gain Widespread Attention II-25 Electric Motorcycles - A Review II-25 Technology Innovations in the Electric Motorcycles Market II-26 Brutus 2.............. II-26 Ego.............. II-26 SuperBike.............. II-27 Mission R.............. II-27 Zero S.............. II-27 Electric Motorcycles Vis-à-Vis Standard Gasoline Motorcycles/ Scooters.............. II-27 Strengths.............. II-27 Weaknesses.............. II-27

3. COMPETITIVE ANALYSIS.............. II-28 Industry Marked by Intense Competition II-28 Price Competition Expected to Pick Up II-28 Leading Players in the World Motorcycle Market II-28 Table 10: Leading Players in the Global Motorcycle Market (2013): Percentage Share Breakdown of Revenues for Bajaj Auto, Harley-Davidson, Honda, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) II-28 Heavy Motorcycle Segment..............II-29 Market Leaders Cruising Ahead..............II-29 Market Winning Strategies - An Overview II-29 Capacity Expansions - Order of the Day II-29 Focus on Manufacturing High-Quality Products II-29 Dealer and Consumer Incentive Programs to Boost Market Prospects II-29 Increased Marketing Efforts..............II-30 Expansion of Brand Equity through Selective Licensing Agreements.............. II-30 Emphasis on Modern Store Design and Display Techniques II-30 Importance of After-Sales Service II-30 Harley Davidson Inc. (US) - A Strategic Insight into the Global Major in Motorcycles Market II-30 Harley - SWOT Analysis..............II-30 HDI - Strategies and Problems II-31 Japanese Majors - A Strategy Comparison II-31 Distribution Dynamics..............II-32 Promotional Activities..............II-32 Trade Shows.............. II-32 Dealer Programs.............. II-33 Special Fall/Winter Programs..............II-33 Regional Promotional Activities II-33

4. PRODUCT OVERVIEW.............. II-34 Motorcycles - A Way of Life & Attitude II-34 The Heavyweight Class: A Sumo Wrestler on the Road II-34 Standard Class.............. II-34 Performance Class.............. II-34 Touring.............. II-35 Sport Touring.............. II-35 Supersport.............. II-35 Cruiser.............. II-35 Custom.............. II-36 The Non-Heavyweight Class..............II-36 Street Motorcycles..............II-36 Dirt Bikes.............. II-36 Scooter: A Specially Designed Motorcycle II-36 Scooter - The Term Defined..............II-36 Facts at a Glance.............. II-37 Differentiating Scooters from Mopeds II-38 Difference between Scooters and Motorcycles II-38 Scooter - The Advantage Factor II-39 Scooters - Ride Them Fast..............II-39 Scooters - A Historical Perspective II-39 Scope for New Concepts..............II-40 Mopeds: Losing Sheen..............II-40 Differentiating Motorcycles, Scooters and Mopeds II-40 Two-Strokes and Four-Strokes..............II-41 Two-stroke Engine Vs. Four-stroke Engine II-41 Two Wheeler Category Definitions: By Style II-42 Electrifying Your Ride on Two-Wheels II-42

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-43 Honda to Unveil 9 Two-Wheelers in India II-43 Bajaj Introduces Two New Two-Wheelers Pulsar AS150 and Pulsar AS200.............. II-43 Polaris Launches Empulse TT Electric Motorcycle II-43 Yamaha Launches Newly Designed TMAX in the US II-43 Yamaha Unveils Fascino Scooter in India II-43 Honda Launches CBR 650F in India II-43 Triumph Motorcycles Unveils Tiger 800 XR in India II-43 Honda Launches New Livo Commuter Bike in India II-43 Suzuki to Introduce Low Cost Two-Wheeler in India II-44 Benelli Launches Five Sportsbikes in India II-44 Victory Motorcycles Launches Empulse TT Electric Motorcycle II-44 Yamaha Announces Production of 2016 XSR700 II-44 Honda Introduces Upgraded Activa I and Aviator Scooters II-44 Yamaha Launches New Scooters with Blue Core Engine Technology II-44 Piaggio Launches Two New Scooters Vespa VXL and Vespa SXL II-44 Piaggio Launches Special Edition Vespa 946 in Collaboration with Armani.............. II-44 Triumph Unveils Tiger 800 XCA in India II-44 Piaggio Launches Vespa Scooters in Nepal II-45 Yamaha Unveils YZF-R3 Motorcycle in India II-45 Honda Unveils Five Novel Motorcycle Models in India II-45 Royal Enfield Introduces Limited Edition Despatch Motorcycle II-45 Hero Introduces Xtreme Sports Motorcycle II-45 Hero Introduces New Passion Pro Variant II-45 Ducati Launches Stripe Variants of Monster 821 and Monster 1200 S II-45 Suzuki Launches GSX-S1000 and GSX-S1000F in India II-45 Yamaha Introduces Fascino Scooter in India II-46 TVS Motor Unveils New TVS Phoenix 125 in India II-46 Yamaha Introduces Saluto Motorcycle in India II-46 Yamaha Unveils New YZF-R1M Motorcycle in India II-46 Suzuki Introduces Gixxer SF Motorcycle in India II-46 Bajaj Auto Launches New Platina ES in India II-46 Honda Unveils Click 125i in Philippines II-46 Honda Unveils New CB Unicorn 160 Motorcycle II-46 Honda Launches New VFR800F with Traction Control System II-47 UM Motorcycles to Foray into Indian Two-Wheeler Market II-47 Honda Launches New CB Shine in India II-47 Triumph Launches New Daytona 675 in India II-47 Yamaha Launches SZ-RR Version 2.0 in India II-47 Harley-Davidson Introduces Three New Motorcycles in India II-47 Harley-Davidson Launches First Electric Motorcycle II-47 Hero Unveils New 2014 Pleasure Scooter in India II-47 Yamaha Launches SMAX Scooter in the US II-48 Yamaha Launches New Vino Classic and Zuma Line of Scooters II-48 TVS Launches New TVS WEGO in India II-48 Yamaha to Introduce New 125cc Scooter in India II-48 Hero Launches 125cc Dare and 150cc ZIR Scooters in India II-48 Yamaha Introduces New Alpha Scooter in India II-48 Mahindra & Mahindra Unveils New Gusto Scooter in India II-48 Hero Launches Two New Motorcycles Splendor Pro Classic and Passion Pro TR.............. II-48 Suzuki Introduces Next Generation Access 125 Scooter in India II-49 Indian Motorcycle Launches New 2015 Indian Scout II-49 EBR Launches New 1190SX Sport Bike II-49 TVS Motor Introduces StaR HLX 125 in Tanzania II-49 TVS Motor Introduces TVS Star City+ with Ecothrust Engine II-49 Honda Introduces Activa 125cc Automatic Variant II-49 Yamaha Introduces New Variants of FZ, FZ-S and Fazer Motorcycles with New Graphics and Colors II-49 Hero Unveils New Splendor iSmart Motorcycle II-49 Honda Launches New NC750X..............II-50 Mahindra Unveils New Centuro N1..............II-50 Harley Davidson Launches Two Latest Motorcycles II-50 Suzuki Motors to Launch its New Scooters in the Market II-50 Polaris Introduces Indian Chief Motorcycles II-50 Hero MotoCorp Unveils Hybrid Diesel 150cc Bike II-50 Mahindra to Launch New Motor Cycles II-50 Suzuki Motorcycle to Introduce Two New Motor Cycles II-50 Suzuki to Launch Gixxer Scooters in India II-51 Honda Introduces the New CTX Motorcycles II-51 Zero Motorcycles Launches Zero Police and Security Motorcycles II-51 Honda Launches its New bike ACTIVA -I II-51 Mahindra Introduces 110cc Motorcycle Centuro II-51 Kawasaki to Launch Versys 1000 and ER-6n Motorcycles in India II-51 Triumph Launches its Motorcycles in India II-51 Honda Introduces Dream Neo..............II-51 Yamaha to Introduce Unisex Scooter II-51 Yamaha Introduces the New edition of FZ Series Motorcycles II-52 Honda Introduces New CB Trigger Motorcycle II-52 Royal Enfield Introduces its New Bullet 500 in India II-52 Mahindra Introduces its New Scooter Rodeo RZ Std II-52 KTM to Launch Two New Duke Motorcycles in India II-52 Honda Announced the Release of the Latest LEAD125 Scooter in Vietnam.............. II-52 TVS Motor to Introduce Two New Bikes in Kenya II-52

6. RECENT INDUSTRY ACTIVITY..............II-53 Royal Enfield Acquires Harris Performance II-53 Mahindra Takes Over Majority Stake in Peugeot II-53 Polaris Takes Over Electric Motorcycle Business of Brammo II-53 Zero Motorcycles Forays into Italian Motorcycle Market II-53 Harley-Davidson Inks 75 Year Agreement for Sturgis Motorcycle Rally.............. II-53 Honda to Enter Taiwanese Motorcycle Market II-53 Kawasaki Terminates Agreement with Millsaps II-53 GAS Inks Partnership with Honda..............II-54 Mahindra Expands Two Wheeler Business to Nigeria II-54 Royal Enfield Enters North American Market II-54 Honda Recalls CBR 150R and CBR 250R Models in India II-54 Honda's Scooter Manufacturing Plant in Gujarat to Set Off in 2016 II-54 Honda to Expand Production Capacity of Narasapura Plant II-54 Loncin Motor Inks Agreement with BMW to Produce Large Displacement Pedal Motorbikes II-54 Daimler to Acquire 25% Stake in Agusta II-55 Honda to Expand Motorcycle Production Capacity in Indonesia II-55 Hero to Enter European Motorcycle Market II-55 Triumph Inks Agreement with Castrol India II-55 Honda Inks Agreement with Gujarat Government for Two-Wheeler Manufacturing Unit.............. II-55 CFAO Inks Agreement with Yamaha to Produce and Distribute Motorcycles in Nigeria..............II-55 Hero to Establish New Manufacturing Plant in South India II-55 Sundiro Honda to Establish Motorcycle Plant in Economic Zone II-56 APT MotoVox Takes Over MotoPeds..............II-56 Zero Motorcycles Inks Australian Distribution Agreement with Cento Per Cento.............. II-56 Mahindra Inaugurates New SM Auto Dealership in Mumbai II-56 Yamaha to Establish Manufacturing Plant in Pakistan II-56 Coty Inks Partnership with Piaggio for Signature Duo under Vespa Brand Name.............. II-56 GoinGreen Inks UK Distribution Agreement with Brammo II-56 HMCL to Take Over 49.2% Shares in Erik Buell II-56 Caterham Introduces Caterham Bikes II-57 BMW Enters into Agreement with TVS to Produce Premium Motorcycles II-57 RoadLoK Teams Up with KTM to Develop Locking System for the New KTM Duke 390 Motorcycle..............II-57 Honda to Establish a New Facility in Gujarat II-57 Mahindra Two Wheelers Commences Its Business in Latin American Market.............. II-57 Honda Commences Motorcycle Factory in Kenya II-57

7. FOCUS ON SELECT GLOBAL PLAYERS..............II-58 Bajaj Auto Limited (India)..............II-58 BMW Group (Germany).............. II-58 China Jialing Industrial Co. Ltd. (China) II-58 Ducati Motor Holding SpA (Italy) II-59 Harley-Davidson, Inc. (US)..............II-59 Hero MotoCorp Limited (India)..............II-59 Honda Motor Co., Ltd (Japan)..............II-60 Honda Italia Industriale S.p.A. (Italy) II-60 Honda Motorcycle & Scooter India (Private) Ltd. (India) II-60 Kawasaki Heavy Industries Ltd. (Japan) II-61 Kolao Holdings (Laos)..............II-61 KR Motors Co. Ltd. (South Korea) II-61 Lifan Industry (Group) Company (China) II-61 Piaggio & C. SpA (Italy)..............II-62 Polaris Industries Inc. (USA)..............II-62 Suzuki Motor Corporation (Japan) II-62 Triumph Motorcycle Limited (UK)..............II-62 Yamaha Motor Co., Ltd. (Japan) II-63 MBK Industrie SA (France)..............II-63 India Yamaha Motor Pvt. Ltd. (India) II-63

8. GLOBAL MARKET PERSPECTIVE..............II-64 Table 11: World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-64

Table 12: World Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. II-65

Table 13: World 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-66

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Outlook.............. III-1 Fiscal Cliff, Debt Ceiling & the US Automotive Industry III-1 The US Economy: Held Back by the Lack of Finality on Debt Ceiling.............. III-1 Structural Changes in Consumer Wealth & Spending Creates Long-Term Challenges to Growth III-2 Outlook for the Domestic Automotive Industry III-3 Motorcycles Market - A Review..............III-4 Motorcycle Manufacturers Seek New Growth amid Rising Demand III-4 Table 14: US Motorcycles Market (2014): Percentage Breakdown of New Motorcycle Sales by Category (includes corresponding Graph/Chart) III-4

Table 15: Leading Players in the US Motorcycles Market (2014): Percentage Breakdown for Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) III-5

Table 16: Leading Players in the US Motorcycle (651+ cc) Market (2013): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) III-5 Heavyweight Motorcycles Dominate the Market III-5 Table 17: US Powered Two Wheelers Market (2014): Percentage Breakdown of Vehicle Production by Engine Displacement (includes corresponding Graph/Chart) III-6 Mini Motorcycles Making an Impact III-6 Design Modifications Boost the Motorbike Industry III-6 Manufacturers Target Baby Boomers III-6 Cruisers Cruise Ahead..............III-7 Table 18: US Cruiser Bike Market (2014): Percentage Breakdown by Race of Consumer (includes corresponding Graph/Chart).............. III-7

Table 19: Leading Players in the US Cruiser Motorcycle Market (2014): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Yamaha, Indian, and Others (includes corresponding Graph/Chart) III-7 Generation Y Powers Dirtbike & Sport Bike Sales III-8 Table 20: Leading Players in the US Dirtbike Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Yamaha and Others (includes corresponding Graph/Chart).............. III-8

Table 21: US Sports Bike Market (2014): Percentage Market Breakdown by Consumer Race (includes corresponding Graph/Chart).............. III-8

Table 22: Leading Players in the US Sportsbike Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Suzuki and Others (includes corresponding Graph/Chart).............. III-8 Touring Motorcycles Maintain Popularity III-9 Table 23: Leading Players in the US Touring Motorcycle Market (2013): Percentage Breakdown of Volume Sales for Harley-Davidson, Honda, Kawasaki and Others (includes corresponding Graph/Chart) III-9 Women Bikers on the Move..............III-9 Scooters Market - A Snapshot III-9 Honda Dominates the US Scooter Market III-9 Growing Preference for Chinese Scooters in the US III-10 Growth Dampeners..............III-10 Consumer Profile: A Retrospective Review III-10 Table 24: Demographics of Motorcycle Customers in the US (includes corresponding Graph/Chart) III-11 Focus on Major Players..............III-11 Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-11 Harley Davidson Inc. - A Review III-12 SWOT Analysis.............. III-12 Business Strategies..............III-12 Focus on Core Strengths..............III-13 Product Launches..............III-13 Strategic Corporate Developments III-14 Key Players.............. III-15 B.Market Analytics..............III-16 Table 25: US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-16

Table 26: US Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-17

Table 27: US 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-18

2. CANADA.............. III-19 A.Market Analysis.............. III-19 Outlook.............. III-19 Heavy Weight Motorbikes: Experiencing Increasing Demand III-19 Key Statistical Data..............III-19 Table 28: Street Motorcycles Market in Canada (2014): Percentage Breakdown of Sales by Engine Capacity (includes corresponding Graph/Chart)..............III-19

Table 29: Powered Two Wheelers Market in Canada (2014): Percentage Breakdown of Vehicle Production by Engine Displacement (includes corresponding Graph/Chart) III-20 B.Market Analytics..............III-20 Table 30: Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-20

Table 31: Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-21

Table 32: Canadian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-22

3. JAPAN.............. III-23 A.Market Analysis.............. III-23 Outlook.............. III-23 Market Overview.............. III-23 Japanese Manufacturers Still Remain Highly Competent III-23 Japan Needs to Be on Guard as Indian Companies Proffer Competition.............. III-23 Deregulations Drive Market Growth III-24 Decline in Bike Production..............III-24 Competitive Analysis..............III-24 Table 33: Leading Players in the Japanese Motorcycles Market (2013): Percentage Breakdown of Volume Production for Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart)..............III-24

Table 34: Leading Players in the Japanese Motorcycle Market (2013): Percentage Breakdown of Volume Sales for Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart).............. III-25 Big Four in the Japanese Two-wheeler Market - A Strategic Comparison.............. III-25 Product Launch.............. III-26 Strategic Corporate Developments III-27 Key Players.............. III-27 B.Market Analytics..............III-29 Table 35: Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-29

Table 36: Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-30

Table 37: Japanese 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-31

4. EUROPE.............. III-32 A.Market Analysis.............. III-32 Outlook.............. III-32 Market Overview.............. III-32 European Debt Crisis & the Automotive Industry III-32 The Crisis Identified..............III-32 EU Debt Crisis Remains on Shaky Ground III-33 How the EU Auto Industry Reacted to the Negative Shocks of the Sovereign Debt Crisis..............III-33 Overindebted Households, a Fallout of the Crisis, Hampers Consumer Spending on New Vehicles III-34 Outlook for the Domestic Auto Industry III-35 Growing Traffic Congestion to Drive Two-Wheeler Demand III-35 European Two-Wheeler Markets - Similar, Yet Different III-36 Table 38: European Powered Two Wheelers Market (2014): Percentage Breakdown of Vehicle Production by Engine Displacement (includes corresponding Graph/Chart) III-36 Motorcycles Market..............III-37 Table 39: Leading Players in the European Motorcycle (651+ cc) Market (2013): Percentage Breakdown of Volume Sales for BMW, Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) III-37 Return of Lapsed Bike Riders Drive Demand III-37 European Two-Wheeler Market: Historical Evolution III-37 Late 1990's - A Brief Background III-38 B.Market Analytics..............III-39 Table 40: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-39

Table 41: European Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-40

Table 42: European 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia, Belgium and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-41

4a. FRANCE.............. III-42 A.Market Analysis.............. III-42 Outlook.............. III-42 Market Overview.............. III-42 Table 43: Leading Players in the French Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Honda, Kawasaki, Suzuki, Yamaha and Others (includes corresponding Graph/Chart).............. III-42

Table 44: Leading Players in the French Motorcycle (125 cc) Market (2013): Percentage Breakdown for Honda, Peugeot, Piaggio, Sym, Yamaha and Others (includes corresponding Graph/Chart).............. III-43 Corporate Development..............III-43 Key Players.............. III-43 B.Market Analytics..............III-44 Table 45: French Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-44

Table 46: French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-45

Table 47: French 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-46

4b. GERMANY.............. III-47 A.Market Analysis.............. III-47 Outlook.............. III-47 High-Powered Motorcycles Enjoy Cult Status III-47 Motorcycles Become Popular Among Different Social Classes III-47 Table 48: Leading Players in the German Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Harley Davidson, Honda, Kawasaki, Piaggio, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) III-47

Table 49: Leading Players in the German Motorcycle Market (2013): Percentage Breakdown for BMW, Harley-Davidson, Honda, Piaggio, Yamaha and Others (includes corresponding Graph/Chart).............. III-48 Corporate Development..............III-48 Bmw Group - A Key German Player III-48 B.Market Analytics..............III-49 Table 50: German Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-49

Table 51: German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-50

Table 52: German 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-51

4c. ITALY.............. III-52 A.Market Analysis.............. III-52 Outlook.............. III-52 Market Overview.............. III-52 e-bikes Market Continues to Expand III-52 Competitive Analysis..............III-52 Table 53: Leading Players in the Italian Motorcycle & Scooter Market (2013): Percentage Breakdown for BMW, Honda, Kymco, Piaggio and Others (includes corresponding Graph/Chart).............. III-52 Product Launches..............III-53 Strategic Corporate Developments III-53 Key Players.............. III-53 B.Market Analytics..............III-55 Table 54: Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-55

Table 55: Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-56

Table 56: Italian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-57

4d. THE UNITED KINGDOM..............III-58 A.Market Analysis.............. III-58 Outlook.............. III-58 Market Overview.............. III-58 Market Drivers.............. III-58 Increasing Demand for Two-Wheeler Transport III-58 Favorable Demographics..............III-59 Two-Wheelers Replacing Cars III-59 End of Season Discounts..............III-59 Promotional Tactics in Two-Wheeler Market III-59 Strategic Corporate Developments III-60 Triumph Motorcycle Limited - A Key Player III-60 B.Market Analytics..............III-61 Table 57: UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-61

Table 58: UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-62

Table 59: UK 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-63

4e. SPAIN.............. III-64 Market Analysis.............. III-64 Table 60: Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-64

Table 61: Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-65

Table 62: Spanish 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-66

4f. RUSSIA.............. III-67 A.Market Analysis.............. III-67 Outlook.............. III-67 B.Market Analytics..............III-67 Table 63: Russian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-67

Table 64: Russian Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-68

4g. BELGIUM.............. III-69 Market Analysis.............. III-69 Table 65: Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-69

Table 66: Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-70

Table 67: Belgian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-71

4h. REST OF EUROPE.............. III-72 A.Market Analysis.............. III-72 Outlook.............. III-72 Overview of Select Regional Markets III-72 Austria.............. III-72 The Netherlands..............III-72 Dutch Market Overview..............III-72 Slow Acceptance of New Trends III-72 Switzerland.............. III-73 Czech Republic.............. III-73 Product Launches..............III-73 KTM-Sportmotorcycle AG - A Major Austria-based Company III-73 B.Market Analytics..............III-74 Table 68: Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-74

Table 69: Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-75

Table 70: Rest of Europe 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-76

5. ASIA-PACIFIC.............. III-77 A.Market Analysis.............. III-77 Outlook.............. III-77 Market Overview.............. III-77 Asia Led by India Remains at the Heart of Future Motorcycle Sales.............. III-78 Production Scenario..............III-78 Table 71: Powered Two Wheelers Market in Asia-Pacific (2014): Percentage Breakdown of Vehicle Production by Engine Displacement (includes corresponding Graph/Chart) III-78 Environmental Trends..............III-78 B.Market Analytics..............III-79 Table 72: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-79

Table 73: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-80

Table 74: Asia-Pacific 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for China, India, Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-81

5a. CHINA.............. III-82 A.Market Analysis.............. III-82 Outlook.............. III-82 Market Overview.............. III-82 Despite Slowdown China Continues to Remain a Major Volume Contributor.............. III-83 Competitive Scenario in Chinese Two-Wheeler Industry III-84 Consolidation to Remain Main Issue III-84 Motorcycles - An Important Means of Transportation III-84 Electric Motorcycles Zooming in Popularity III-84 E-Bike Price Levels Make a Difference III-85 Strict Pollution Norms Drive Four-Stroke Dominance III-85 Regulatory Policies Encourage Exports III-85 Trends in Retail Market..............III-85 Domestic Players Encounter Stiff Competition III-86 Chinese Manufacturers Gain Foothold in the Global Market Over the Years.............. III-86 Exports Register Decline in Recent Times III-86 China to Focus on Increasing Export for Value Added Motorbikes III-86 Chinese Overseas Two-Wheeler Sector - Exports or Dumping? III-87 Price Undercutting - An Insight into Cost Structure III-87 Intellectual Property Rights (IPR) - A Weak Link III-87 It Pays to Develop Indigenous Design and Technology III-87 Trade Scenario.............. III-88 A Positive Approach..............III-88 Government Policy..............III-88 Projects Where Investment is Restricted III-88 Areas Where Foreign Investment is Restricted III-89 Outlook for Foreign Trade..............III-89 Corporate Development..............III-89 Key Players.............. III-89 B.Market Analytics..............III-92 Table 75: Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-92

Table 76: Chinese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-93

Table 77: Chinese 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-94

5b. INDIA.............. III-95 A.Market Analysis.............. III-95 Outlook.............. III-95 Overview.............. III-95 Indian Two-Wheeler Industry - An Introduction III-95 A Bird's Eye view..............III-96 Table 78: Household % Penetration of Two-Wheelers in Select Indian Cities (includes corresponding Graph/Chart) III-96 Market Characteristics..............III-97 Table 79: Indian Automobile Market (2014): Percentage Breakdown of Vehicle Population by Product Group (includes corresponding Graph/Chart) III-97 Factors Fueling Growth..............III-98 Domestic Market Scenario - Intensely Competitive III-98 Companies Target Exports Market III-98 Table 80: Powered Two Wheelers (50-250cc) Market in India (2013): Percentage Breakdown of Volume Exports by Country (includes corresponding Graph/Chart) III-99 Indian Manufacturers Focus on the Indonesian Market III-99 Two-Wheeler Market - Analysis by Product Segment III-100 Motorcycles - Cruising Ahead..............III-100 Competition.............. III-100 Table 81: Leading Players in the Indian Motorcycle (75-110 cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda, TVS and Others (includes corresponding Graph/Chart)..............III-100

Table 82: Leading Players in the Indian Motorcycle (110-125 cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda and Others (includes corresponding Graph/Chart)..............III-100

Table 83: Leading Players in the Indian Motorcycle (125-150 cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda, Yamaha and Others (includes corresponding Graph/Chart) III-101

Table 84: Leading Players in the Indian Motorcycle (150-250 cc) Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, TVS and Others (includes corresponding Graph/Chart)..............III-101 Motorcycles Sales Strike a New Gear III-101 Table 85: Indian Motorcycles Market (2014): Percentage Breakdown of Sales by Product Segment (includes corresponding Graph/Chart)..............III-101 Market Gears in for High-Powered Two-Wheelers III-102 Premium Segment.............. III-102 New Offerings Rev up Motorcycle Market III-102 The Future.............. III-103 Scooters.............. III-103 Market Size.............. III-103 Scooters Bounce Back..............III-103 Plastic-bodied Gearless Scooters Accelerate Forward III-103 New-Age Scooters Rise in Popularity III-104 Market Segmentation..............III-104 Mopeds - A Sneak Peek..............III-104 Market Size.............. III-104 Looking Back.............. III-105 Competition.............. III-105 Table 86: Leading Players in the Powered Two Wheeler Market in India (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda/HMSI, TVS, Yamaha and Others (includes corresponding Graph/Chart)..............III-105 Competitive Scenario in Indian Motorcycles Market III-106 Table 87: Leading Players in the Indian Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Bajaj, Hero, Honda/HMSI, TVS, Yamaha and Others (includes corresponding Graph/Chart) III-106 Competition in Scooters Market III-106 Table 88: Leading Players in the Indian Scooters Market (2014): Percentage Breakdown for Hero, Honda/HMSI, Suzuki, TVS Motors, Yamaha and Others (includes corresponding Graph/Chart).............. III-107 Shift in Consumer Attitudes Boosting Adoption of Advanced Two-Wheeler Models..............III-107 Shift Towards Japanese Design Over Italian Design III-107 Niche Markets Feeling the Heat of Competition III-107 Manufacturers Focus on New Product Innovations III-108 The Indian Defense..............III-108 Environmental Trends..............III-108 New CAPEX Projects to Prop Up the Market III-109 Vehicle Emission Norms in India III-109 Product Launches..............III-109 Strategic Corporate Developments III-117 Key Players.............. III-118 B.Market Analytics..............III-121 Table 89: Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-121

Table 90: Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-122

Table 91: Indian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-123

5c. INDONESIA.............. III-124 A.Market Analysis.............. III-124 Outlook.............. III-124 An Overview of Domestic Motorcycle Industry III-124 Motorcycles - A Lucrative Segment III-125 Hike in Fuel Prices Affects Production III-125 Country to Witness Rise in Production Capacity III-125 Demand for Automated Scooters Continue to Soar III-125 Chinese Players Face Slump in Sales in the Indonesian Market III-126 Indonesian Motorbike Market Dominated by Japanese Players III-126 Competitive Landscape..............III-126 Table 92: Leading Players in the Indonesian Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Suzuki, Yamaha and Others (includes corresponding Graph/Chart).............. III-126 Corporate Development..............III-127 B.Market Analytics..............III-127 Table 93: Indonesian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-127

Table 94: Indonesian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-128

Table 95: Indonesian 14-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. III-129

5d. TAIWAN.............. III-130 A.Market Analysis.............. III-130 An Overview.............. III-130 Corporate Development..............III-130 Key Players.............. III-130 B.Market Analytics..............III-132 Table 96: Taiwanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-132

Table 97: Taiwanese Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-133

5e. THAILAND.............. III-134 Market Analysis.............. III-134 Table 98: Thai Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-134

Table 99: Thai Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-135

5f. VIETNAM.............. III-136 A.Market Analysis.............. III-136 Outlook.............. III-136 Market Overview.............. III-136 Table 100: Leading Players in the Vietnamese Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Yamaha and Others (includes corresponding Graph/Chart).............. III-136 Motorcycles Market Witnesses Slowdown III-137 Manufacturers to Focus on New Strategies to Remain Profitable III-137 Role of Government in Vietnamese Motorcycle Market III-137 Product Launch.............. III-137 B.Market Analytics..............III-138 Table 101: Vietnamese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-138

Table 102: Vietnamese Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-139

5g. REST OF ASIA-PACIFIC..............III-140 A.Market Analysis.............. III-140 Outlook.............. III-140 Overview of Select Regional Markets III-140 ASEAN Countries Offer Huge Potential III-140 Australia.............. III-140 Market Overview.............. III-140 Zooming Motorcycle Market..............III-141 Leading Motorcycle Brands..............III-141 Table 103: Leading Players in the Australian Motorcycle Market (2013): Percentage Breakdown of Volume Production for Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Yamaha and Others (includes corresponding Graph/Chart) III-142 Malaysia.............. III-142 Malaysian Motorcycle Industry - A Profile III-142 Factors Influencing Motorcycle Demand III-143 Traffic Jams.............. III-143 Rural Undeveloped Roads..............III-143 Parking Rates..............III-143 Ideal for Lower Income Group III-143 Factors Hampering Motorcycle Market Growth III-143 Wider Roads.............. III-143 Low Fuel Prices..............III-143 Credit Facilities & Lower Interest Rate III-143 Motorcycle Theft..............III-144 Competitive Analysis..............III-144 South Korea.............. III-144 Low Capacity Models Dominate Motorcycles Market III-144 Thailand.............. III-144 Market Overview.............. III-144 Table 104: Leading Players in the Thai Motorcycles Market (2014): Percentage Breakdown of Volume Sales for Honda, Yamaha and Others (includes corresponding Graph/Chart) III-145 Product Launches..............III-145 Strategic Corporate Developments III-145 Key Players.............. III-146 B.Market Analytics..............III-147 Table 105: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-147

Table 106: Rest of Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-148

6. LATIN AMERICA.............. III-149 A.Market Analysis.............. III-149 Market Overview.............. III-149 Latin America Witnesses Considerable Decline in Demand for Powered-Two Wheelers..............III-149 Price: Major Deterrent to Personal Ownership III-150 Corporate Development..............III-150 B.Market Analytics..............III-151 Table 107: Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-151

Table 108: Latin American Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-152

Table 109: Latin American 14-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for Brazil and Rest of Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-153

6a. BRAZIL.............. III-154 A.Market Analysis.............. III-154 An Overview.............. III-154 Table 110: Leading Players in the Brazilian Motorcycles Market (2013): Percentage Breakdown of Volume Sales for Honda, Suzuki, Yamaha and Others (includes corresponding Graph/Chart).............. III-154 B.Market Analytics..............III-155 Table 111: Brazilian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-155

Table 112: Brazilian Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-156

6b. REST OF LATIN AMERICA..............III-157 Market Analysis.............. III-157 Table 113: Rest of Latin America Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-157

Table 114: Rest of Latin America Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-158

7. REST OF WORLD.............. III-159 A.Market Analysis.............. III-159 Outlook.............. III-159 Israel: A Minor but Important Regional Market in the Middle East.............. III-159 Product Launches..............III-159 Strategic Corporate Developments III-159 B.Market Analytics..............III-160 Table 115: Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-160

Table 116: Rest of World Historic Review for Motorcycles, Scooters and Mopeds Market Analyzed with Annual Sales Figures in Thousand Units for Years 2007 through 2013 (includes corresponding Graph/Chart) III-161

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 80 (including Divisions/Subsidiaries - 116)

The United States (19) Japan (5) Europe (36) - France (3) - Germany (5) - The United Kingdom (7) - Italy (12) - Spain (2) - Rest of Europe (7) Asia-Pacific (Excluding Japan) (55) Latin America (1)
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