Global Online Airline Booking Market Outlook, 2019-2023 - Airlines' Direct Booking Channel is Faced with Growing Competition from Online Travel Agencies

DUBLIN, Dec. 31, 2019 /PRNewswire/ -- The "Global Online Airline Booking Market 2019" report has been added to ResearchAndMarkets.com's offering.

Online Airline Booking Competition Becomes More Intense

Digital flight bookings on the growth path globally

Above one-half of air travel sales worldwide are generated online, and the growth is projected to continue through 2023, according to the report. The airlines' direct booking channel is faced with growing competition from online travel agencies specialized in flight, as well as new entrants such as Amazon. In response to competitive pressure, airlines are investing in improving their digital offerings, adding features powered by innovative technology into their mobile and desktop platforms.

Air travel bookings via mobile apps becoming more popular

Mobile apps especially are growing in popularity as a major channel for booking flights and ancillaries. Close to one-third of respondents in an international survey from 2019 downloaded airline apps, as cited in the report. Above one-quarter of respondents in another global survey would use such apps to purchase last-minute air travel items, such as extra luggage. Overall, above seven in ten air travellers valued the digital experience that airlines and travel companies offered to them.

Key Topics Covered

1. Management Summary

2. Global Developments
Online Airline Booking Market Overview & Trends, November 2019
Breakdown of Air Travel Bookings by Online and Offline, in %, 2018
Online Air Travel Revenue, in USD billion, and CAGR, in %, 2019f & 2023f
Share of Flight Bookers Who Value The Quality Of The Digital Experience on Offer, in %, 2018 & 2019
Share of Flight Bookers Who Want to Personalize Their Booking Through Add-Ons, in %, 2019
Share of Flight Bookers Who Felt Frustrated That They Could Not Easily Understand What Was Included as Standard, in %, 2018 & 2019
Share of Flight Bookers Who Felt Annoyed With Companies Not Remembering Their Preferences For Future Trips, in %, 2018 & 2019
Cart Abandonment Rate by Selected Industries, in %, 2018
Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
Ancillaries Bought via Mobile, in % of Travelers, 2018
Broadband-Enabled Ancillary Revenue, by Type, in USD million, 2018e, 2028f & 2035f
In-Flight Technology That Air Travelers Would Like To Have, in % of Air Travelers, June 2019
Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Website, in %, 2019
Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019

3. North America
3.1. Regional
Breakdown of Air Travel Booking by Online and Offline, in %, 2018
3.2. USA
Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
Share of Leisure Travelers Who Searched for Flight and Accommodation and Booked Them on Mobile, in %, November 2018
Travel Booking Channels Used, in % of Travelers, by Generation, October 2018
Share of Travelers Who Are Likely to Book a Flight After Receiving a Personalized Notification Digitally, by Generation, 2018
Channels Used by Travel Agents to Book Flights, in % of Travel Agents, by Travel Agent Type, April 2019
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
3.3. Canada
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

4. Asia-Pacific

5. Europe

6. Latin America

7. Middle East & Africa

Companies Mentioned

• Alphabet Inc
• Booking Holdings Inc
• Trip.com Group Ltd
• Expedia Group Inc
• Skyscanner Ltd
• Ryanair Holdings plc
  
• easyJet plc
  
• Southwest Airlines Co
• Traveloka Indonesia PT
• Travelstart Online Travel Operations Pty Ltd

For more information about this report visit https://www.researchandmarkets.com/r/rrznf

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