DUBLIN, November 3, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Online Video Platform Market 2016-2020" report to their offering.
The report forecasts the global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020.
One of latest trends in the market is introduction of video analytics. The increased number of online forums have boosted the demand for video analytics. The majority of the vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed. This analytical solution offers actionable insights like data correlation that organizations and video content publishers can use to manage video content. Analytical solutions work as a backbone for the interaction of online and mobile videos and help track and manage marketing campaigns. The video analytics market is at a nascent stage and will gain significant traction during the forecast period.
According to the report, one of the primary drivers in the market is growing requirement from online advertising industry. Digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. Since 2010, companies have increased their spending on online videos by nearly 60%. As consumers are more likely to watch online video advertisements than TV commercials, advertising firms are focusing more on online video advertisements. The increased reach of mobile devices such as smartphones, laptops, and tablets have made online advertisements more effective than TV commercials. Companies adopt online video platforms for analyzing, uploading, distributing, managing video content, and publishing online video advertisements.
Further, the report states that one major challenge in the market is presence of open-source video platforms. Open-source video platforms are easy to download and run on all platforms. Therefore, they pose a significant threat to online video platforms.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market description
PART 06: Market landscape
PART 07: Market segmentation by application
PART 08: Market segmentation by end-user
PART 09: Geographical segmentation
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Five forces model
PART 16: Vendor landscape
PART 17: Key vendor profiles
PART 18: Other Prominent vendors
PART 19: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/nk2dv8/global_online
Research and Markets
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SOURCE Research and Markets