The report forecasts the global personal lubricant market to grow at a CAGR of 7% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Now women are becoming the main purchasers of sexual wellness products. A major reason is the easy availability and purchase of these products through the online platform. An increase in information provided by vendors through blogs, videos, and online forums for discussion is helping women to explore and buy the products discreetly and legally. The vendors are also providing individuals the platform to share their experiences and seek advice, support, and inspiration from peers and experts in the industry such as doctors, sexologists, and therapists.
According to the report, the rapid growth of the e-commerce industry over the past five years has led to new opportunities for personal lubricant vendors with respect to supply and expansion of products. E-commerce has revolutionized the purchase pattern of consumers through attractive websites, rich content, and search engine optimization-based marketing. The buying behavior of consumers is largely impacted by online websites as they provide better information, customer engagement, insights, knowledge of factors influencing purchase decisions, and promotional schemes.
Further, the report states that although sexual wellness products are gradually being accepted in the society, consumers are concerned about the side effects of these products. The ingredients and materials used in these products need to be scrutinized as they come in direct contact with the intimate areas, making the skin prone to reactions such as numbness, pain, irritation, and inflammation/swelling.
- Church & Dwight
- Reckitt Benckiser
- Topco Sales
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Geographical segmentation
Part 07: Product segmentation
Part 08: Segmentation by distribution channels
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Vendor landscape
Part 15: Key vendor analysis
Part 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/8kzv96/global_personal
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-personal-lubricant-market-growth-of-7-2016-2020---increased-demand-for-sexual-wellness-products-from-women---research-and-markets-300378955.html
SOURCE Research and Markets