Global Pharma, Biotech & Diagnostics Co-promotion & Co-marketing Partnering Terms & Agreements Report, 2014-2020

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Apr 09, 2020, 09:00 ET

DUBLIN, April 9, 2020 /PRNewswire/ -- The "Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2014-2020" report has been added to ResearchAndMarkets.com's offering.

This report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading biopharma companies.

Trends in co-promotion and co-marketing dealmaking in the biopharma industry since 2014
Analysis of co-promotion and co-marketing deal structure
Case studies of real-life co-promotion and co-marketing deals
Access to over 250 co-promotion and co-marketing deal records
Detailed access to actual co-promotion contract documents
The leading co-promotion and co-marketing deals by value since 2014
Most active co-promotion and co-marketing dealmakers since 2014
The leading co-promotion and co-marketing partnering resources

The report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors. Fully revised and updated, the report covers details of co-promotion and co-marketing agreements from 2014 to 2020.

For pharmaceutical and biotechnology professionals, the report supplies a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Understanding the flexibility of a prospective partner's negotiated deals terms provides critical insight into the negotiation process in terms of what you can expect to achieve during the negotiation of terms. Whilst many smaller companies will be seeking details of the payments clauses, the devil is in the detail in terms of how payments are triggered - contract documents provide this insight where press releases and databases do not.

This report contains a comprehensive listing of all co-promotion and co-marketing deals announced since 2014 as recorded in the Current Agreements deals and alliances database, including financial terms where available, plus links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by companies and their partners.

Contract documents provide the answers to numerous questions about a prospective partner's flexibility on a wide range of important issues, many of which will have a significant impact on each party's ability to derive value from the deal.

The initial chapters of this report provide an orientation of co-promotion and co-marketing dealmaking and business activities.

Chapter 1 provides an introduction to the report, whilst chapter 2 provides an analysis of the trends in co-promotion and co-marketing as well as a discussion on the merits of each type of deal.
Chapters 3 and 4 provide an overview of the structure of co-promotion and co-marketing deals, respectively. Each chapter includes numerous case studies to enable understanding of both pure co-promotion/marketing deals and multicomponent deals where co-promotion/marketing forms a part.
Chapter 5 provides a review of the leading co-promotion and co-marketing deals since 2014. Deals are listed by headline value. Where the deal has an agreement contract published at the SEC a link provides online access to the contract via the Current Agreements deals and alliances database.
Chapter 6 provides a review of the top 25 most active biopharma companies in co-promotion and co-marketing. Where the deal has an agreement contract published at the SEC a link provides online access to the contract via the Current Agreements deals and alliances database.
Chapter 7 provides a comprehensive and detailed review of co-promotion and co-marketing deals signed and announced since 2014 where a contract document is available. Each deal title links via Weblink to an online version of the actual contract document, providing easy access to each contract document on demand.

The report includes deals announced by hundreds of life science companies including big pharma such as Abbott, Abbvie, Actavis, Amgen, Astellas, AstraZeneca, Baxter, Bayer, Biogen Idec, BMS, Celgene, Eisai, Eli Lilly, Gilead, GSK, J&J, Kyowa Hakko, Merck, Mitsubishi, Mylan, Novartis, Pfizer, Roche, Sanofi, Shire, Takeda, Teva, and Valeant, amongst many others.

The report also includes numerous table and figures that illustrate the trends and activities in co-promotion and co-marketing deal making since 2014.

In addition, a comprehensive appendix is provided organized by co-promotion and co-marketing company A-Z, stage of development, therapeutic target, technology type and deal type definitions. Each deal title links via Weblink to an online version of the deal record and where available, the contract document, providing easy access to each contract document on demand.

In conclusion, this report provides everything a prospective dealmaker needs to know about co-promotion and co-marketing partnering in the research, development and commercialization of technologies and products.

Key Benefits

In-depth understanding of co-promotion and co-marketing deal trends since 2014
Analysis of the structure of co-promotion and co-marketing agreements with numerous real life case studies
Comprehensive access to over 250 actual co-promotion and co-marketing deals entered into by the world's biopharma companies
Insight into the terms included in a co-promotion and co-marketing agreement, together with real world clause examples
Understand the key deal terms companies have agreed in previous deals
Undertake due diligence to assess suitability of your proposed deal terms for partner companies

Analyzing actual contract agreements allows assessment of the following:

What are the precise co-promotion and co-marketing rights granted or optioned?
What is actually granted by the agreement to the partner company?
What exclusivity is granted?
What is the payment structure for the deal?
How aresalesand payments audited?
What is the deal term?
How are the key terms of the agreement defined?
How are IPRs handled and owned?
Who is responsible for commercialization?
Who is responsible for development, supply, and manufacture?
How is confidentiality and publication managed?
How are disputes to be resolved?
Under what conditions can the deal be terminated?
What happens when there is a change of ownership?
What sublicensing and subcontracting provisions have been agreed?
Which boilerplate clauses does the company insist upon?
Which boilerplate clauses appear to differ from partner to partner or deal type to deal type?
Which jurisdiction does the company insist upon for agreement law?

Companies Mentioned

10X Genomics
Abaxis
Abbvie
Abveris
Accinov
Accuray
ACEA Biosciences
Acerus
AC Immune
Advaita
Advanced Analytical Technologies
Advanced Cell Diagnostics
AEterna Zentaris
Affibody
Agena Bioscience
Agilent Technologies
Agios Pharmaceuticals
AGTC
AiLife Diagnostics
AirXpanders
Ajinomoto
Albany Molecular Research
Alector
Alexion Pharmaceuticals
Allegis Holdings
Allergan
Almirall
Alnylam Pharmaceuticals
Alphaeon
Amarin
Amgen
AmpTec
AMRA
Andrew Alliance
Appistry
Applied DNA Sciences
Applied Spectral Imaging
Aratana Therapeutics
ArcherDX
Arcis Biotechnology
Arcturus Therapeutics
Ardelyx
argenx
Aries Pharmaceuticals
Arkema
Armune Bioscience
ArQule
Asahi Kasei
Ascend Therapeutics
Astellas Pharma
AstraZeneca
Automated Systems of Tacoma
Aytu BioScience
Aziyo Biologics
Basilea Pharmaceutica
Bausch & Lomb
Baxalta
Bayer
BD Biosciences
Belintra
Berlin Chemie
BGI Americas
Biochrom
Biocrates
Biodextris
BioDiscovery
Biogen
Biognosys
Biological Industries
BioNano Genomics
BioNTech
BioTek Instruments
Bioverativ
Blake Insomnia Therapeutics
Bluebird Bio
Boehringer Ingelheim
BrainLAB
Bristol-Myers Squibb
Bruker
Cambrooke Therapeutics
Cardiome Pharma
Catalent Pharma Solutions
Celgene
Cellectricon
Cellenion
Cellular Dynamics International
Cellular Research
Centogene
Cevec Pharmaceuticals
Charleston Laboratories
Chromocell
Cisbio Bioassays
Clarify Medical
Clearbridge Biomedics
ClinicalRM
CloudHealth Genomics
COBO Technologies
CompleWare
Concordia Pharmaceuticals
Consortia Health
CorTechs Labs
CRISPR Therapeutics
CrossBay Medical
Crown Bioscience
Cumberland Pharmaceuticals
CureVac
Curio Genomics
Cypher Genomics
Cytokinetics
CytomX Therapeutics
CytoSorbents
Daiichi Sankyo
DARA BioSciences
Denali Therapeutics
DePuy
Diabetes Tools
DirectView Security Systems
Domainex
Dova Pharmaceuticals
Dovetail Genomics
Dynavax Technologies
Eagle Genomics
Eagle Pharmaceuticals
EA Pharma
EarlySense
Egalet
Eigen
Eisai
Elanco
Elekta
Eli Lilly
Elucidata
EMD Serono
Empatica
Entellus Medical
Enterome Bioscience
EOS Imaging
Epicypher
Epizyme
EPS International
Eurofins Genomics
Everledger
Evosep
Exact Sciences
and many more!

For more information about this report visit https://www.researchandmarkets.com/r/996pmc

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