A POS receipt printer is primarily used to print and encode receipts at retail stores and hotel and restaurants chains. There are two main types of POS receipt printers in the market - impact and thermal. The revenue of the global POS receipt printer market is expected to grow at a CAGR of 8.64% during 2015-2020.
Increase in use of erasable printing technology will be a key trend for market growth. Paper wastage is a global environmental concern, and companies are developing technologies to reduce the wastage of paper and, in turn, carbon emissions. The global POS receipt printer market will witness the various technologies that support over writing or excessive printing. Such erasable printing technology helps remove printed content or ink on a page using heat through the heat plate placed in the printer. In addition, the technology can also benefit the vendors' paper imports and stock keeping costs. The introduction of devices with this functionality is expected to influence the global POS receipt printer market. So, the rising environmental concerns regarding paper wastage will steer innovation in the market, which will boost market growth.
According to the report, POS receipts as a marketing tool will be a key driver for market growth. The retail and hospitality sectors focus on offering a personalized and interactive experience for consumers. The installation of advanced POS systems with printers allows merchants to focus on a range of customer-oriented campaigns, such as offering discount vouchers along with printed bills, to grow and expand the customer base. Moreover, the terminals also enable loyalty programs for customers, leading to cross-selling and up-selling of products along with printed details. This expands the customer base and increases customer retention. In addition, end users such as retailers and fast food chains can attract customers and analyze buying behavior by storing the data and information using terminals.
Further, the report states that as of 2015, a significant number of retailers used POS systems that were outdated by around five years.
- Citizen Systems
- Star Micronics
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Geographical segmentation
PART 07: Market segmentation by product
PART 08: Market segmentation by end-user
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/jg4z8l/global_pos
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-pos-receipt-printers-market-to-grow-864-by-2020---driven-by-the-increase-in-use-of-erasable-printing-technology---research-and-markets-300350901.html
SOURCE Research and Markets