Global Sanitary Napkins Market Growth of 4.6% CAGR by 2020 - Steady Demand From Emerging Nations - Research and Markets

May 25, 2016, 05:10 ET from Research and Markets

DUBLIN, May 25, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Sanitary Napkins Market 2016-2020" report to their offering. 

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The report forecasts the global sanitary napkin market to grow at a CAGR of 4.6% during the period 2016-2020. 

Over the past few years, the use of sanitary napkins across emerging nations has improved. This is well illustrated by the growing number of promotions, education campaigns, and initiatives taken by the governments and other entities to enhance the awareness of benefits related to the use of sanitary napkins. With the growing availability of sanitary napkins at subsidized rates, the affordability among women has significantly increased.

According to the report, government initiatives in various countries educate women about hygiene and convince them to replace the use of clothes with sanitary napkins. This has had a significant influence on the demand for various feminine hygiene products, especially in developing countries. A large number of campaigns and seminars have also been conducted in schools and colleges worldwide regarding the safety measures concerning the use and disposal of feminine hygiene products.

Further, the report states that the presence of counterfeit sanitary napkins in the market is an obstacle for the rightful stakeholders as counterfeit products are inexpensive. Due to lack of awareness, retailers are promoting these products, mistaking them for genuine products, thus affecting the revenues of pure-play vendors. 

Key vendors:

  • Edgewell Personal Care Co.
  • Hengan International Group Company Ltd.
  • Kimberly-Clark Corp.
  • Procter & Gamble Co.

Key Topics Covered: 

PART 01: Executive summary 

PART 02: Scope of the report 

PART 03: Market research methodology

PART 04: Introduction 

PART 05: Market landscape

PART 06: Market segmentation by type 

PART 07: Geographical segmentation 

PART 08: Market drivers 

PART 09: Impact of drivers 

PART 10: Market challenges 

PART 11: Impact of drivers and challenges 

PART 12: Market trends 

PART 13: Vendor landscape 

PART 14: Key vendor analysis

For more information visit http://www.researchandmarkets.com/research/wrmp69/global_sanitary

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SOURCE Research and Markets