NABUfit Global Inc. (OTC: NBFT), Nike Inc. (NYSE: NKE), Hanesbrands Inc. (NYSE: HBI), Under Armour Inc. (NYSE: UA), Lululemon Athletica Inc. (NASDAQ: LULU).
Global sports merchandises have experienced a continuous uptrend of revenue growth in international markets. The evolving markets such as China has been an epicenter for millennials, whom excessively spend on sports merchandises.
NABUfit Global Inc. (OTCQB: NBFT) develops innovative training portals which enhances users' workouts by giving professional guidance from international sports stars, qualified trainers and health experts. NABU has extended its contract with superstar footballer of Spanish team FC Barcelona, Neymar Jr. to also include the Neymar Jr. Project Institute. This unique project led to constructing an education center in São Paulo Brazil to benefit young individuals. The purpose of this project is to deliver educational and sporting related activities for under privileged children in the area.
Just today, NABUfit Global Inc. announced that, "British athletics legend Mohamed Muktar Jama "Mo" Farah (Mo Farah) has joined the company as a key brand ambassador where he will help position the NABUFIT brand globally in a 3-year agreement. Mo Farah, who has over 2 million social media followers on Facebook, Instagram and Twitter, will contribute with mentoring workout videos to motivate and inspire people to live a healthier and more active life through NABUFIT's wellness platform and app."
"NABUFIT's agreement with the legendary British distance runner Mo Farah represents its next Global Brand Ambassador to be included in its online fitness platform. Mo Farah is the most successful British track athlete ever after winning the 5k/10k double at the Olympic Games in London in 2012 and again at the Rio 2016 Olympic Games. That has also made him the second ever athlete to defend the double in Olympic history. Additionally, Mo Farah holds the double in the athletics World Championships where he won the 5k/10k double in 2013 and 2015. With a total of five European Athletics Championship gold medals, Mo Farah has written history yet again being the championships' most successful individual athlete."
"We are very proud to welcome Mo Farah to our team of international sports stars and legends," says Brian Palm Svaneeng Mertz, CEO of NABUFIT. He has shown an extraordinary commitment to his sport and his fans, and that now includes providing unique content to the NABUFIT platform. With his great values, positive attitude and endurance, Mo Farah inspires millions of people, which makes him a perfect match for NABUFIT."
Nike Inc. (NYSE: NKE) and three-time world player of the year of soccer team Real Madrid, Cristiano Ronaldo have extended their long-term sponsorship deal. Since 2003, Ronaldo has been associated with Nike and wears its Mercurial cleats. In a video released by Oregon-based apparel maker, Beaverton suggested it was a life-time deal, though the agreement wasn't released. Ronaldo said in a statement released by the company: "I have a great relationship with this brand, I have great friends here in the company. We work as a family, too. This is my brand."
Hanesbrands Inc. (NYSE: HBI) is launching FreshIQ Advanced Odor Protection Technology through its line of men's underclothing, socks, shirts and fleece products. Hanes FreshIQ underwear and socks, which offer antimicrobial protection, for men are accessible at major retailers and straight to consumers through the main website and stores. Additional products will be introduced through fall of next year. Marketing support, including a campaign to "End the Smellfie," launched late October with national television commercials and coordinated digital advertising.
Under Armour Inc. (NYSE: UA) and NBA MVP Stephen Curry kick off a new season, introducing his new sneakers to celebrate the start of the basketball season. Under Armour unveils a new campaign that raises Curry and the latest addition to his footwear collection, the Curry 3. The new spot, created in collaboration with the Droga5 agency, tells the story of a reborn Curry, proud of his accomplishments, but coming off last year's disappointment, eager and motivated to write the next chapter in basketball history, as reported by Under Armour.
Lululemon Athletica Inc. (NASDAQ: LULU) has released the Reflective Splatter, its first capsule collection. The company released new reflective tanks, sports bras, tights and shorts. Pascale Gueracague, Lululemon's director of future textiles, said "the higher price point is due to the high-tech and experimental technique used to create the new reflective print: a double-printing process that includes a base layer of print with a second, superimposed reflective layer on top. This was used to create a less graphic and more glitter effect."
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