Global Stationery Products Industry

Dec 10, 2015, 14:21 ET from ReportBuyer

LONDON, Dec. 10, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Stationery Products in US$ Million by the following Product Segments: Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, & Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes, & Others), Marking Devices (Hand Stamps, & Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper, & Others), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers, & Pencils/Art Goods) and Other Stationery Products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 464 companies including many key and niche players such as -

A. T. Cross Company
ACCO Brands Corporation
Adveo Group International SA
American Greetings Corporation
Archies Limited'



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 A Prelude.............. II-1 Seasonality is the Norm, Rather than an Exception II-1 'Back-to-School' - A Busy Period for Stationery Suppliers II-2 Education Sector - A Major Market for Stationery Products II-2 Rising Education Levels to Inject Demand II-2 Table 1: Adult Literacy Rate in Developing World (in %) (includes corresponding Graph/Chart) II-3

Table 2: Education as % of GNP Across Select Countries II-4 Office Supplies Adds to the Demand for Stationery Products II-4 Impact of Recession in Retrospect II-4 European Debt Crisis Squeezes Demand in Europe in 2012 & 2013 II-5 US Economy Slows Down in Early 2013, Drags Down Demand for Stationery Products..............II-6 Improvement in Global GDP Performance Encourages Optimistic Forecasts for 2015 & Beyond..............II-6 Table 3: World GDP (2013-2016): Breakdown of Percentage GDP Growth by Select Country/Region (includes corresponding Graph/Chart).............. II-8

Table 4: Business Climate Indicator (BCI) in Eurozone: Monthly BCI Data from May 2014 to April 2015 (includes corresponding Graph/Chart)..............II-9 Market Outlook.............. II-9 Developing Countries to Turbocharge Global Growth II-9

2. COMPETITIVE SCENARIO.............. II-11 Major Players in the Stationery Products Market II-11 Rubbermaid and BIC Battle it out at the Top II-11 Table 5: World Stationery Products Market (2015): Percentage Share Breakdown of Value Sales by Leading Players - Newell Rubbermaid, BIC, Pilot, Mitsubishi, M&G, Zebra, Faber Castell, Pentel, and Others (includes corresponding Graph/Chart).............. II-11 Mailing Supplies - Regional Players Dominate Niche Markets II-11 Paper-based Stationery Products & Office Supplies II-12 Writing & Marking Instruments..............II-12 Richemont Leads the High-End Luxury Writing Instrument Market II-12 Table 6: World High-End Luxury Writing Instrument Market by Leading Players (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart) II-12 Competition: Noteworthy Trends II-12 Variety, Quality and Price - A Stationer's Mantra for Success II-12 Manufacturers Up their Marketing Strategies to Attract Customers II-13 Trade Shows.............. II-13 Internet Promotions..............II-13 Sub-niche Advertising..............II-14 Mobile Network Advertising..............II-14 Its All in the Name - Brand Value Does Count II-14 Private Label Products - Useful Strategy II-14 Manufacturers Re-launch Stationery Products II-14 Right Locations - Staying Closer to the Consumers II-15 Anti-Dumping Duties Destabilize Chinese Exports II-15

3. GLOBAL TRADE SCENARIO..............II-16 Carbon Paper and Self-Copy Paper of Width > 36 cm II-16 Table 7: Global Exports of Carbon Paper and Self-Copy Paper of Width > 36 cm (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart).............. II-16

Table 8: Global Imports of Carbon Paper and Self-Copy Paper of Width > 36 cm (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart).............. II-17 Envelopes for Mail, Cards, Writing Compendiums II-18 Table 9: Global Exports of Envelopes for Mail, Cards, Writing Compendiums (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart).............. II-18

Table 10: Global Imports of Envelopes for Mail, Cards, Writing Compendiums (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart).............. II-19 Office Books, Forms, Exercise Books, Folders, Binders II-20 Table 11: Global Exports of Office Books, Forms, Exercise Books, Folders, Binders (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart)..............II-20

Table 12: Global Imports of Office Books, Forms, Exercise Books, Folders, Binders (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart)..............II-21 Pens (Writing), Mechanical Pencils, Parts II-22 Table 13: Global Exports of Pens (Writing), Mechanical Pencils, Parts (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart).............. II-22

Table 14: Global Imports of Pens (Writing), Mechanical Pencils, Parts (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart).............. II-23 Pencils (Ordinary), Pencil Leads, Chalks, Pastels II-24 Table 15: Global Exports of Pencils (Ordinary), Pencil Leads, Chalks, Pastels (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart).............. II-24

Table 16: Global Imports of Pencils (Ordinary), Pencil Leads, Chalks, Pastels (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart).............. II-25 Typewriter & Similar Ribbons, Ink Pads II-26 Table 17: Global Exports of Typewriter & Similar Ribbons, Ink Pads (2013 & 2014): Percentage Share Breakdown of Value Exports by Exporting Country (includes corresponding Graph/Chart).............. II-26

Table 18: Global Imports of Typewriter & Similar Ribbons, Ink Pads (2013 & 2014): Percentage Share Breakdown of Value Imports by Importing Country (includes corresponding Graph/Chart).............. II-27

4. MARKET TRENDS, GROWTH DRIVERS & ISSUES II-28 Paper-Based Products - Traditional Revenue Contributors II-28 Increasing Sales of Gift-Wrap and Party Goods II-28 Writing Instruments - A Review II-28 Writing Instruments Growth Drivers (On a Scale of 1-10) II-29 Pens/Markers Are Here to Stay II-29 Premium Fountain Pens - Stand Tall II-29 Personalization of Pens: The Emerging Trend II-30 Pens in the Competitive List of Gifts II-30 Europe Leads the Luxury Writing Instruments Market II-30 Table 19: World Luxury Writing Instrument Market by Region (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)..............II-30 Emerging Markets Drive Traditional Pens and Pencils Sector II-31 Envelopes Market - A Review..............II-31 Favorable Demographics Augur Well for Educational Stationery Products Market.............. II-31 Table 20: Global (0-14 Years) Population by Country (2013) (includes corresponding Graph/Chart) II-32

Table 21: Global New Births (2012) by Geographic Region (includes corresponding Graph/Chart) II-33 Youth Bulge Augurs Well for Stationery Products Market II-33 Table 22: Global Youth Population (in Millions) Between the Ages of 10 to 24 Years by Country/Region: 2013 & 2050 (includes corresponding Graph/Chart) II-34

Table 23: Percentage of Youth Population (Aged 10-24 Years) Enrolled in Secondary School by Gender (2005-2011) (includes corresponding Graph/Chart)..............II-35 Spurt in Enterprise Activity & Rising Number of Office Starts Drive Office Stationery..............II-36 The Home Office - An Emerging Market Segment II-36 Women - The Largest Home Office Users II-36 Features in Home-Office Supplies Increasingly Preferred by Consumers (Rating on Scale of 1-10, 1 being the least) II-36 Electronic Age Presents Mixed Bag of Opportunities & Challenges for Stationery Products II-37 With Complete Paperless World Still Far From Reality, Internet Not an Immediate Threat to Stationery Products II-37 Student Community Still Prefers Paper-Based Stationery Products II-38 Growth of Writing Instruments Undeterred by Technological Onslaught.............. II-38 Pencil Makers Go the Digital Way II-38 Pen Manufacturers Continue to Find Demand Despite Growing Preference for Digital Solutions II-38 e-Retailing Avenue - Opportunity Brought Forth by Internet for Stationery Products..............II-39 Technological Advances & Product Developments Spearhead Market Growth.............. II-39 Innovation and Uniqueness - What Sets Them Apart II-40 Widening Product Range..............II-40 Stationery Products Gives into Fashion Trends II-40 Growing Demand for Fashionable and Stylish Writing Instruments - A Case in Point II-40 Eye Catching Colors and Designs - Dressing Up the Market II-41 Binders and Notebooks Emerge as Fashionable Items II-41 Fashion Beckons but Practicality Holds Back II-42 Technology Developments in Writing Instruments Herald a Silent Revolution.............. II-42 The 'Green Trend' - Assaying the Environmental Cause II-42 New Trends Blur Distinction Between Home & School Supplies II-43 Licensed Products Drive Sales..............II-43 Pricing Pressure and Environmental Packaging Remain Major Concerns.............. II-43

5. PRODUCT OVERVIEW.............. II-44 Printing Supplies.............. II-44 Carbon & Stencil Paper..............II-44 Inked Ribbons.............. II-44 Inks & Toners.............. II-44 Ink.............. II-44 Toner.............. II-45 Mailing Supplies.............. II-45 Padded Envelopes.............. II-45 Paper Envelopes.............. II-45 Sealing Tapes.............. II-45 Other Mailing Supplies..............II-45 Marking Devices.............. II-45 Hand Stamps.............. II-46 Stencils.............. II-46 Paper-Based Stationery Products..............II-46 Business Forms & Books..............II-46 Exercise Books.............. II-46 Message Notes.............. II-46 Note Books.............. II-46 Organizers.............. II-47 Scrap Books.............. II-47 Writing Pads.............. II-47 Writing/Printing/Copying Paper..............II-47 Other Paper-based Stationery Products II-47 Address/Phone Books..............II-47 Binders.............. II-47 3-Ring Binders.............. II-48 Coil Binders.............. II-48 Custom Binders.............. II-48 Leather Binders..............II-48 School Binders.............. II-48 Spiral Binders.............. II-48 Zipper Binders.............. II-48 Diaries.............. II-48 Filing Products.............. II-48 File Folders & Holders..............II-49 Portfolios.............. II-49 Indexing Products..............II-49 Party Goods.............. II-49 Writing & Marking Instruments..............II-49 Pens/Markers.............. II-49 Ballpoint & Gel Pens..............II-49 Rollerball Pens.............. II-50 Mechanical Pens.............. II-50 Fountain Pens.............. II-50 Markers.............. II-50 Pencils & Art Goods..............II-50 Wood Cased Pencils..............II-51 Mechanical Pencils..............II-51 Art Goods.............. II-51 Other Stationery Products..............II-51 Erasers.............. II-51 Hole-Punchers.............. II-51 Staplers & Staples.............. II-51 Calculators.............. II-51

6. DISTRIBUTION AND PROMOTION DYNAMICS II-52 Discount Stores and Super Stores Monopolizing the Market II-52 Super Specialty Stores for Office Products II-52 Retailers.............. II-52 Hypermarkets and Departmental Stores II-52 Licensing & Ethnic Themes by Suppliers to Increase Sales II-53 Exclusive Boutiques to Popularize Wide Range of Writing Instruments.............. II-53 Even Non-Stationery Retailers Keen on Tapping Opportunities in Stationery Market..............II-53

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-54 Upkar Prakashan Introduces Stationery Product Line II-54 Office Depot Rolls Out New Line of TUL Writing Instruments II-54 Chrysal Rolls Out 'Krux' Brand Stationary Products II-54 Shachihata Forays into Indian Market II-54 Swingline® and Skinit® to Unveil Novel Personalized Stapler II-54 Office Depot to Unveil 'NCredible™' Back-to-School Product Line in Collaboration with Nick Cannon II-54 Swingline® Unveils Novel Fashionable Staplers II-54 OfficeMax Unveils New Products by Extending its Private Brand Writing Product Line..............II-55 ACCO Brands Unveils Wilson Jones® Heavy Duty and Ultra Duty Binders.............. II-55 ACCO Brands Unveils Swingline™ GBC® Fusion™ Laminators II-55

8. RECENT INDUSTRY ACTIVITY..............II-56 Staples Acquires Office Depot..............II-56 Double A Partners with ADVEO..............II-56 CSS Acquires Hollywood Ribbon..............II-56 ADVEO Inks Deal with Evolis..............II-56 KOKUYO Begins Construction Project in India II-56 Laura Ashley Joins Hands with PaperStyle.com II-56 Generational Equity Announces Acquisition of Therese Saint Clair, May Holdings and LLC by Catamount II-56 RR Donnelley Takes Over North American Operations of Esselte II-56 Adveo Inks Agreement with Springwater Capital for Sale of its Industrial Business Unit..............II-57 International Greetings Sells Non-Licensed Division of Alligator Books.............. II-57 Bic Acquires Stake in Cello Pens II-57 Pelikan Artline to Take Over Jasco Office Products II-57 ACCO Brands' GBC to partner with Duplo as a Dealer II-57 Shachihata to Foray into Indian Stationery Products Market II-57 Weiss Family Takes Over American Greetings II-57 Cenveo Takes Over National Envelope II-57 Merlion Acquires Bureaucrat..............II-58 ADVEO Takes Over Buro+..............II-58 HSGP Investments Takes Over Letts Filofax Group II-58 Office Depot and OfficeMax Complete Merger II-58 Seiko Epson Partners with Adveo France II-58 Minted Raises Funds in its Series C Financing II-58 OfficeMax® Partners with Chicago Cubs II-58 Justick International Partners with OfficeMax II-58

9. FOCUS ON SELECT PLAYERS..............II-59 A. T. Cross Company (US)..............II-59 ACCO Brands Corporation (US)..............II-59 Adveo Group International SA (Spain) II-60 American Greetings Corporation (US) II-60 Archies Limited' (India)..............II-60 Aurora DUE s.r.l. (Italy)..............II-61 Brother International Corporation (US) II-61 Canon U.S.A., Inc. (US)..............II-62 CSS Industries Inc. (US)..............II-62 Dixon Ticonderoga Company (US) II-62 Groupe Hamelin (France)..............II-63 Hallmark Cards, Inc. (US)..............II-63 Herlitz PBS AG (Germany)..............II-64 Hewlett-Packard Development Company, L.P. (US) II-64 International Greetings Plc (UK) II-64 International Writing Instrument Corp. (Taiwan) II-64 Kokuyo Co., Ltd. (Japan)..............II-65 Letts Filofax Group Ltd. (UK)..............II-65 Mitsubishi Pencil Co., Ltd. (Japan) II-65 Newell Rubbermaid Inc. (US)..............II-66 Office Depot, Inc. (US)..............II-66 Pentel Co., Ltd. (Japan)..............II-66 Pilot Corporation (Japan)..............II-67 Pilot Pen Corporation of America (US) II-67 PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia) II-67 Richemont (Switzerland)..............II-68 Montblanc International GmbH (Germany) II-68 Samsung Electronics (South Korea) II-68 Societe BIC (France)..............II-68 Staples Advantage (US)..............II-69 ST Dupont SA (France)..............II-69 Xerox Corporation (USA)..............II-69

10. GLOBAL MARKET PERSPECTIVE..............II-70 Table 24: World Recent Past, Current & Future Analysis for Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-70

Table 25: World Historic Review for Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-71

Table 26: World 14-Year Perspective for Stationery Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-72

Table 27: World Recent Past, Current & Future Analysis for Stationery Products by Product Group - Printing Supplies, Mailing Supplies, Marking Devices, Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments, and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-73

Table 28: World Historic Review for Stationery Products by Product Group - Printing Supplies, Mailing Supplies, Marking Devices, Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments, and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-74

Table 29: World 14-Year Perspective for Stationery Products by Product Group - Percentage Breakdown of Dollar Sales for Printing Supplies, Mailing Supplies, Marking Devices, Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments, and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. II-75 Analysis by Product Group..............II-76 Table 30: World Recent Past, Current & Future Analysis for Printing Supplies by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-76

Table 31: World Historic Review for Printing Supplies by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-77

Table 32: World 14-Year Perspective for Printing Supplies by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-78

Table 33: World Recent Past, Current & Future Analysis for Printing Supplies by Product Segment - Carbon & Stencil Papers, Inked Ribbons, and Inks & Toners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-79

Table 34: World Historic Review for Printing Supplies by Product Segment - Carbon & Stencil Papers, Inked Ribbons, and Inks & Toners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-80

Table 35: World 14-Year Perspective for Printing Supplies by Product Segment - Percentage Breakdown of Dollar Sales for Carbon & Stencil Papers, Inked Ribbons, and Inks & Toners for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-81

Table 36: World Recent Past, Current & Future Analysis for Mailing Supplies by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-82

Table 37: World Historic Review for Mailing Supplies by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-83

Table 38: World 14-Year Perspective for Mailing Supplies by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-84

Table 39: World Recent Past, Current & Future Analysis for Mailing Supplies by Product Segment - Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-85

Table 40: World Historic Review for Mailing Supplies by Product Segment - Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-86

Table 41: World 14-Year Perspective for Mailing Supplies by Product Segment - Percentage Breakdown of Dollar Sales for Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............II-87

Table 42: World Recent Past, Current & Future Analysis for Marking Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-88

Table 43: World Historic Review for Marking Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-89

Table 44: World 14-Year Perspective for Marking Devices by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-90

Table 45: World Recent Past, Current & Future Analysis for Marking Devices by Product Segment - Hand Stamps and Stencils Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-91

Table 46: World Historic Review for Marking Devices by Product Segment - Hand Stamps and Stencils Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-92

Table 47: World 14-Year Perspective for Marking Devices by Product Segment - Percentage Breakdown of Dollar Sales for Hand Stamps and Stencils Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-93

Table 48: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-94

Table 49: World Historic Review for Paper-Based Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-95

Table 50: World 14-Year Perspective for Paper-Based Stationery Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-96

Table 51: World Recent Past, Current & Future Analysis for Paper-Based Stationery Products by Product Segment - Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-97

Table 52: World Historic Review for Paper-based Stationery Products by Product Segment - Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-98

Table 53: World 14-Year Perspective for Paper-Based Stationery Products by Product Segment - Percentage Breakdown of Dollar Sales for Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............II-99

Table 54: World Recent Past, Current & Future Analysis for Filing Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-100

Table 55: World Historic Review for Filing Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-101

Table 56: World 14-Year Perspective for Filing Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-102

Table 57: World Recent Past, Current & Future Analysis for Party Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-103

Table 58: World Historic Review for Party Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. II-104

Table 59: World 14-Year Perspective for Party Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-105

Table 60: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-106

Table 61: World Historic Review for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-107

Table 62: World 14-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart).............. II-108

Table 63: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Segment - Pens/Markers and Pencils/Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-109

Table 64: World Historic Review for Writing & Marking Instruments by Product Segment - Pens/ Markers and Pencils/Art Goods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. II-110

Table 65: World 14-Year Perspective for Writing & Marking Instruments by Product Segment - Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-111

Table 66: World Recent Past, Current & Future Analysis for Other Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-112

Table 67: World Historic Review for Other Stationery Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)..............II-113

Table 68: World 14-Year Perspective for Other Stationery Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-114

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Current & Future Analysis..............III-1 Market Overview.............. III-1 Factors Propelling Demand for Stationery III-1 Increase in School Enrollments III-1 Work-at-Home Trend on the Upward III-1 Increased Usage with Computers III-2 Baby Boomers Promoting the Market III-2 Market Grows After a Brief Slowdown in 2013 III-2 Market Trends.............. III-2 Elimination of Intermediaries III-2 Mass Retailers Come into Prominence III-3 Writing/Marking Instruments - Market Scenario III-3 Pens Inking the Most Sales..............III-3 High-End Pens Market..............III-3 Jewelers' Acceptance of Luxury Pens: Factors Involved III-3 Pricing - A Major Competitive Ploy III-3 Competitive Scenario..............III-4 Table 69: US Pen Market by Company/Brand (2014): Percentage Value Breakdown by Company/Brand for BIC Corp., Newell Rubbermaid, Pentel of America, Pilot Corp. of America, Zebra Pen, and, Others (includes corresponding Graph/Chart) III-4

Table 70: US Markers Market (2014): Percentage Value Breakdown by Brand for BIC-Markit, Crayola, Crayola Color Explosion, Crayola Color Wonder, Sanford Sharpie, and Others (includes corresponding Graph/Chart) III-4

Table 71: US Crayon Market (2014): Percentage Value Breakdown by Brand for Crayola, Crayola Telescoping, Crayola Twistables, Cra-Z-Art, RoseArt, and Others (includes corresponding Graph/Chart) III-5

Table 72: US Correctional Products Market (2013): Percentage Share Breakdown of Dollar Sales by Leading Company - BIC, Newell Rubbermaid, and Others Others (includes corresponding Graph/Chart) III-5

Table 73: US Office Stationery Market (2013): Percentage Share Breakdown of Sales by Leading Players (includes corresponding Graph/Chart)..............III-5 Key Statistics.............. III-6 Table 74: US Writing Instruments Market (2013): Percentage Share Breakdown of Unit Shipments by Product Group - Pen Products, Pencil Products, Marker and Highlighter Products and Correction Products (includes corresponding Graph/Chart).............. III-6

Table 75: US Writing and Marking Instruments Market (2013): Percentage Share Breakdown of Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Others (includes corresponding Graph/Chart) III-6

Table 76: US Writing and Marking Instrument Market (2013): Percentage Share Breakdown of Sales by Retail Distribution Channel - Mass Merchandisers & Discount Stores, Superstores, Drugstores, Supermarkets/Grocery Stores and Others (includes corresponding Graph/Chart) III-7

Table 77: US Pens Market (2013): Percentage Share Breakdown of Volume Sales by Distribution Channel - Mass Merchants, Drug Stores, Food Stores and Food/Drugstores (includes corresponding Graph/Chart)..............III-7

Table 78: US Pen Products Market (2013): Percentage Share Breakdown of Unit Shipments by Product Type - Ball Point (Retractable), Ball Point (Stick), Gel Ink, Roller Ball, Porous Point and Fountain (includes corresponding Graph/Chart).............. III-8

Table 79: US Pencils Market (2013): Percentage Share Breakdown of Unit Shipments by Product Type - Wood Encased Pencil, Mechanical Pencil and Colored (includes corresponding Graph/Chart)..............III-8

Table 80: US Marker & Highlighter Products Market (2013): Percentage Share Breakdown of Unit and Value Shipments by Product Type - Highlighters, Permanent and Others (includes corresponding Graph/Chart)..............III-9

Table 81: US Correction Products Market (2013): Percentage Share Breakdown of Unit and Value Shipments by Product Type - Fluids, Pens and Tapes (includes corresponding Graph/Chart).............. III-9 Export/Import Scenario..............III-10 Carbon or Copy Paper and Matrix Paper III-10 Table 82: US Exports of Carbon or Copy Paper; Matrix Paper, Decalcomania and the like in Rolls/Sheets (2013 & 2014): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-10

Table 83: US Imports of Carbon or Copy Paper; Matrix Paper, Decalcomania and the like in Rolls/Sheets (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-11 Envelopes, Cards and Other Stationery Articles of Paper III-12 Table 84: US Exports of Envelopes, Cards and Other Stationery Articles of Paper (2013 & 2014): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-12

Table 85: US Imports of Envelopes, Cards and Other Stationery Articles of Paper (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-13 Albums, Unprinted Books, Letter Pads, Business Forms, Book Covers and Similar Articles of Paper III-14 Table 86: US Exports of Albums, Unprinted Books, Letter Pads, Business Forms, Book Covers and Similar Articles of Paper (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart).............. III-14

Table 87: US Imports of Albums, Unprinted Books, Letter Pads, Business Forms, Book Covers and Similar Articles of Paper (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart).............. III-15 Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens..............III-16 Table 88: US Exports of Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-16

Table 89: US Imports of Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-17 Pencils and Crayons, Pencil Leads, Pastels, Drawing Charcoals, and Chalks..............III-18 Table 90: US Exports of Pencils and Crayons; Pencil Leads; Pastels, Drawing Charcoals, and Chalks (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-18

Table 91: US Imports of Pencils and Crayons; Pencil Leads; Pastels, Drawing Charcoals, and Chalks (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-19 Typewriter Ribbons and Ink Pads III-20 Table 92: US Exports of Typewriter Ribbons and Ink Pads (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart).............. III-20

Table 93: US Imports of Typewriter Ribbons and Ink Pads (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-21 Product Launches..............III-21 Strategic Corporate Developments III-22 Select Players.............. III-24 B.Market Analytics..............III-31 Table 94: US Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/ Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers, Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-31

Table 95: US Historic Review for Stationery Products by Product Group/Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers, Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-33

Table 96: US 14-Year Perspective for Stationery Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers, Pencils/Art Goods) and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-35

2. CANADA.............. III-36 A.Market Analysis.............. III-36 Current & Future Analysis..............III-36 Trends in Writing Instrument Market III-36 Digitalization Condenses Demand for Office Stationery III-36 Export/Import Scenario..............III-36 Carbon or Copy Paper and Matrix Paper III-36 Table 97: Canadian Exports of Carbon or Copy Paper; Matrix Paper, Decalcomania and the like in Rolls/Sheets (2013 & 2014): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-37

Table 98: Canadian Imports of Carbon or Copy Paper; Matrix Paper, Decalcomania and the like in Rolls/Sheets (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-38 Envelopes, Cards and Other Stationery Articles of Paper III-39 Table 99: Canadian Exports of Envelopes, Cards and Other Stationery Articles of Paper (2013 & 2014): Percentage Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-39

Table 100: Canadian Imports of Envelopes, Cards and Other Stationery Articles of Paper (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-40 Albums, Unprinted Books, Letter Pads, Business forms, Book Covers and Similar Articles of Paper III-41 Table 101: Canadian Exports of albums, Unprinted Books, Letter Pads, Business forms, Book Covers and Similar Articles of Paper (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart) III-41

Table 102: Canadian Imports of albums, Unprinted Books, Letter Pads, Business forms, Book Covers and Similar Articles of Paper (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-42 Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens..............III-43 Table 103: Canadian Exports of Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart).............. III-43

Table 104: Canadian Imports of Pens, Markers, Duplicating Stylos, Pen/Pencil Holders and Other Parts for Pens (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-44 Pencils and Crayons, Pencil Leads, Pastels, Drawing Charcoals, and Chalks..............III-45 Table 105: Canadian Exports of Pencils and Crayons, Pencil Leads, Pastels, Drawing Charcoals, and Chalks (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart).............. III-45

Table 106: Canadian Imports of Pencils and Crayons, Pencil Leads, Pastels, Drawing Charcoals, and Chalks (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart) III-46 Typewriter Ribbons and ink Pads III-47 Table 107: Canadian Exports of Typewriter Ribbons and Ink Pads (2013 & 2014): Percentage Share Breakdown of Export Value by Country of Destination (includes corresponding Graph/Chart).............. III-47

Table 108: Canadian Imports of Typewriter Ribbons and Ink Pads (2013 & 2014): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart).............. III-48 Resolute Forest Products - A Key Player III-48 B.Market Analytics..............III-49 Table 109: Canadian Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/ Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-49

Table 110: Canadian Historic Review for Stationery Products by Product Group/Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper- based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/ Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-51

Table 111: Canadian 14-Year Perspective for Stationery Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-53

3. JAPAN.............. III-54 A.Market Analysis.............. III-54 Current & Future Analysis..............III-54 Stationery and Office Supplies as Gift Items - A Robust Market Opportunity..............III-54 Key Market Characteristics Manufacturers Should Take Note Of III-54 Stress on Value for Price..............III-54 Promotional Activities of Products Play a Key Role III-54 Writing Instruments..............III-55 Water-based Ball Point Pens Preferred Over Oil-based III-55 Table 112: Japanese Ball Point Pens Market (2014 & 2015): Percentage Share Breakdown of Value Sales by Type - Water-based and Oil-based (includes corresponding Graph/Chart).............. III-55 End-Users.............. III-56 White Collared Employees Constitute 1/3rd of Total Workers III-56 End Users - A Categorization..............III-56 Schools.............. III-56 Corporate End-User..............III-56 Distribution Practices..............III-56 Collapse of the Three-Layered Distribution System III-57 Adapting to the Changing Business Environment III-57 Internet Retailing Gaining Importance III-58 Catalog Marketing - Another Distribution Channel III-58 Suppliers Finding Capable Distributors and Agents III-58 Mass Media Advertising Used to Create Product Awareness III-58 Competition.............. III-58 Table 113: Japanese Pencils Market (2013): Percentage Share Breakdown of Value Sales by leading Players (includes corresponding Graph/Chart)..............III-59

Table 114: Japanese Mechanical Pencils Market (2013): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart) III-59

Table 115: Japanese Ballpoint Pens Market (2013): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart) III-59 Strategic Corporate Development III-60 Select Players.............. III-60 B.Market Analytics..............III-63 Table 116: Japanese Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper- based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-63

Table 117: Japanese Historic Review for Stationery Products by Product Group/Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-65

Table 118: Japanese 14-Year Perspective for Stationery Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-67

4. EUROPE.............. III-68 A.Market Analysis.............. III-68 Current & Future Analysis..............III-68 Market Primer.............. III-68 Opportunities Ahead..............III-68 Distribution Channel..............III-68 European Stationery Market: Major Distribution Channels for Key End-User Segments..............III-69 Distribution Channels for Writing Instruments III-70 Table 119: European Writing Instruments Market (2014): Percentage Share Breakdown of Value Sales by Distribution Channel - Stationers, Retailers, Department Stores, and Others (includes corresponding Graph/Chart) III-70 Stationery Trade Statistics for Extra-EU28 III-71 Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers.............. III-71 Table 120: Imports of Extra-EU28 for Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-71

Table 121: Exports of Extra-EU28 for Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers (2013 & 2014): Percentage Breakdown of Value Exports by Country of Destination (includes corresponding Graph/Chart) III-72 Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums.............. III-73 Table 122: Imports of Extra-EU28 for Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-73

Table 123: Exports of Extra-EU28 for Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-74 Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery III-75 Table 124: Imports of Extra-EU28 for Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-75

Table 125: Exports of Extra-EU28 for Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart).............. III-76 Pens, Duplicating Stylos, Propelling Pencils, Pen-Holders; Part.............. III-77 Table 126: Imports of Extra-EU28 for Pens, Duplicating Stylos, Propelling Pencils, Pen- Holders; Parts (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-77

Table 127: Exports of Extra-EU28 for Pens, Duplicating Stylos, Propelling Pencils, Pen- Holders; Parts (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-78 Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks III-79 Table 128: Imports of Extra-EU28 for Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-79

Table 129: Exports of Extra-EU28 for Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-80 Typewriter or Similar Ribbons, Ink-Pads III-81 Table 130: Imports of Extra-EU28 for Typewriter or Similar Ribbons, Ink-Pads (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-81

Table 131: Exports of Extra-EU28 for Typewriter or Similar Ribbons, Ink-Pads (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-82 Stationery Trade Statistics for Intra-EU28 III-83 Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers.............. III-83 Table 132: Imports of Intra-EU28 for Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-83

Table 133: Exports of Intra-EU28 for Carbon Paper, Self-Copy Paper and Other Copying or Transfer Papers (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-84 Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums.............. III-85 Table 134: Imports of Intra-EU28 for Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-85

Table 135: Exports of Intra-EU28 for Envelopes, Letter Cards, Boxes, Pouches, and Writing Compendiums (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-86 Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery III-87 Table 136: Imports of Intra-EU28 for Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-87

Table 137: Exports of Intra-EU28 for Registers, Account Books, Notebooks, Letter Pads, Diaries and Other Articles of Stationery (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart).............. III-88 Pens, Duplicating Stylos, Propelling Pencils, Pen-Holders III-89 Table 138: Imports of Intra-EU28 for Pens, Duplicating Stylos, Propelling Pencils, Pen-Holders; Parts (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-89

Table 139: Exports of Intra-EU28 for Pens, Duplicating Stylos, Propelling Pencils, Pen- Holders; Parts (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-90 Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks III-91 Table 140: Imports of Intra-EU28 for Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-91

Table 141: Exports of Intra-EU28 for Pencils, Crayons, Pencil Leads, Pastels, Drawing Charcoals, Writing or Drawing Chalks and Tailors' Chalks (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-92 Typewriter or Similar Ribbons, Ink-Pads III-93 Table 142: Imports of Intra-EU28 for Typewriter or Similar Ribbons, Ink-Pads (2013 & 2014): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-93

Table 143: Exports of Intra-EU28 for Typewriter or Similar Ribbons, Ink-Pads (2013 & 2014): Percentage Breakdown of Value Exports by Destination Country (includes corresponding Graph/Chart) III-94 B.Market Analytics..............III-95 Table 144: European Recent Past, Current & Future Analysis for Stationery Products by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-95

Table 145: European Historic Review for Stationery Products by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-96

Table 146: European 14-Year Perspective for Stationery Products by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-97

Table 147: European Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/ Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-98

Table 148: European Historic Review for Stationery Products by Product Group/Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/ Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-100

Table 149: European 14-Year Perspective for Stationery Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/ Printing/Copying Paper and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-102

4a. FRANCE.............. III-103 A.Market Analysis.............. III-103 Current & Future Analysis..............III-103 Market Overview.............. III-103 Table 150: French Stationery, Office and School Supplies Market (2013): Percentage Share Breakdown of Value Sales by Distribution Channel (includes corresponding Graph/Chart) III-104 Strategic Corporate Development III-104 Select Players.............. III-104 B.Market Analytics..............III-106 Table 151: French Recent Past, Current & Future Analysis for Stationery Products by Product Group/ Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-106

Table 152: French Historic Review for Stationery Products by Product Group/Segment - Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/ Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-108

Table 153: French 14-Year Perspective for Stationery Products by Product Group/Segment - Percentage Breakdown of Dollar Sales for Printing Supplies (Carbon & Stencil Paper, Inked Ribbons and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper and Other Paper-based Stationery Products, Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods) and Other Stationery Products for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-110

4b. GERMANY..............
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