Global Ultra HD Television (UHD TV) Industry

Jan 12, 2016, 16:49 ET from ReportBuyer

LONDON, Jan. 12, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Ultra HD Television (UHD TV) in Thousand Units. The Global market is further analyzed by the following Screen Sizes: 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 24 companies including many key and niche players such as -

Guangdong Changhong Electronics Co., Ltd.
Hisense International
Hong Kong Skyworth Digital Holdings Co., Ltd.
Konka
LG Electronics



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-2 Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 UHD TV - A Prelude..............II-1 Milestones in TV Technology in New Millennium (2003-2014) II-2 Table 1: 4K UHD TV Penetration Rate by Select Regions (2020) (includes corresponding Graph/Chart) II-2

Table 2: Global 4K UHD TV Market
(2014 & 2020): Percentage Share Breakdown of TV Shipments by TV Type (includes corresponding Graph/Chart)..............II-3 8K UHD TV: The Next Phase in UHD TV Evolution II-3 Upward Trajectory in High-End Consumer Electronics Keeps Market Sentiment High..............II-4 Growing Consumer Interest for High-End Electronics Extends Opportunities for UHD TV..............II-5 Market Outlook.............. II-6 China: The Most Important Market for UHD TV II-6 Table 3: China's Share in Global UHD TV Shipments 2013-2020 (includes corresponding Graph/Chart) II-6 Competitive Scenario..............II-7 Samsung Dominates the Global UHD TV Market II-7 Table 4: Leading Players in the Global 4K UHD TV Market (2014): Percentage Share Breakdown of Value Share for Changhong, Hisense, LG, Samsung, Sony, and Others (includes corresponding Graph/Chart)..............II-7 Chinese Manufacturers Aim to Penetrate Global Market II-8 Participants Ramp up Alliances Across the UHD Ecosystem II-8

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS II-9 Rapid Growth in Urban Households & Rising Living Standards Create Fertile Environment for UHD TV Growth II-9 Table 5: World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart).............. II-10

Table 6: Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart).............. II-11 Burgeoning Middle Class Population Extends Large-Scale Opportunities.............. II-11 Table 7: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)..............II-12

Table 8: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)..............II-12 Falling Prices Set to Accelerate Volume Growth II-13 Table 9: Price Comparison: Full HD TV vs. 4K UHD TV (2014 & 2016) (includes corresponding Graph/Chart) II-14 TV Manufacturers Focus on Native Content to Promote UHD TVs II-14 Growing Participation of Media & Broadcasting Companies with Innovative Content..............II-15 Dedicated 4K Channels from Satellite Operators to Prop Up Market Prospects.............. II-16 HDMI 2.0 Input Medium to Improve AV Connectivity in UHD TV II-16 Comparison of HDMI Standards: A Snapshot II-17 HEVC Video Codec to Drive Future Broadcasting & Streaming on 4K UHD TVs.............. II-17 Android TV Augments Functioning & Appeal of UHD TV II-17 4K UHD TV Manufacturers Prioritize Quantum Dot Technology to Enhance Brightness & Color Signature II-18 Upscaling Technology - A Key Purchase Consideration II-19 Roll Out of UHD Blu-Ray Discs to Suffice Consumer Needs for 4K Content.............. II-19

3. PRODUCT/TECHNOLOGY OVERVIEW..............II-20 Introduction.............. II-20 Various Display Resolution Standards: A Snapshot II-20 Technical Features..............II-20 Technical Specifications of 4K UHD TV II-21 Background.............. II-21 Noteworthy Milestones in the Global Television Sector II-21

4. PRODUCT INTRODUCTIONS/LAUNCHES..............II-22 Sony Launches New Line of Bravia XBR X900C UHD TVs II-22 Vizio Unleashes 2015 M-Series UltraHD Full-Array LED Smart TV Collection.............. II-22 Hisense Rolls Out 50" 4K UHD LED-LCD TV II-22 LG Electronics USA Launches 4K UHD OLED & LED TVs II-22 Samsung Unveils 2015 Ultra HD & SUHD Collection II-22 Samsung Electronics Unveils Next Generation SUHD TVs II-22 Sony to Launch New 4K UHD TVs..............II-22 Sharp Rolls Out 80" Aquos Beyond 4K UHD TV II-23 SES Introduces FTA UHD Channel II-23 The Dutch Brava Media Group to Launch Festival 4K Channel II-23 Seiki Unveils Muse Streaming Media Service on Seiki Pro 4K UHD TVs.............. II-23 Sceptre Rolls Out 49" UHD TVs..............II-23 Sansui Introduces Curve 4K Ultra HD LED TV in India II-23 PE Electronics Introduces 4K UHD TVs with Ambilight Technology II-23 LG Launches 105" 5K UHD TV..............II-23 Micromax Introduces New 4K UHD TV Models II-24 Samsung Launches New UHD TVs in Malaysia II-24 LG Electronics Launches New Super UHD TV in Kenya II-24 TCL Multimedia Launches New 4K UHD TVs II-24 LG Unveils 65EC9700 and 77EG9700 4K OLED TVs II-24 Comcast Launches Xfinity in UHD for Samsung UHD TVs II-24 Vizio Launches P-Series UHD Full-Array LED TVs II-24 Sony Launches New Ultra HD TVs II-25 Panasonic to Launch AX902 4K Ultra HD LED LCD TVs II-25 Samsung Launches New Curved UHD TV in the UK II-25 Videocon d2h Unveils 4K UltraHD DTH Services for UHD TV II-25 Vu Launches New 4K UHD TVs..............II-25 Vu Rolls Out New Vu 84" Ultra HD LED TV II-25 Videocon Unveils Feature-Rich 4K UHD LED TV II-25 LG Rolls Out 55" UHD TV..............II-25 Vizio Unveils 70" XVT70 UHD TV II-26 LG Electronics Rolls Out New UHD TVs II-26 LG Launches Curved 105" 4K UHD TV II-26 Toshiba America's Digital Products Division Introduces L9300U Series of 4K UHD TVs..............II-26 Panasonic Unveils Smart VIERA WT600 4K TV II-26 Samsung Launches 110" UHD TV in South Korea II-26 Samsung Launches 55" and 65" F9000 UHD TVs in India II-26 LG Electronics India Launches 55" and 65" LA9700 UHD TVs in India II-26 Sony Unveils X9004 Series 4K TVs in India II-26

5. RECENT INDUSTRY ACTIVITY..............II-27 Hisense Teams Up with NeuLion to Reinforce 4K TV Technology II-27 Netflix to Unveil "Netflix Recommended" Seal for 4K UHD TVs II-27 Google Joins Hands with MediaTek to Develop UHD TV Platform for Android TV.............. II-27 Samsung Electronics America Enters into Partnership with Sinclair Broadcast Group and Pearl TV II-27 SES Launches UHD Demonstration Channel in North America II-27 Skyworth Takes Over Metz..............II-27 BT Sport Inks Broadcast & Media Services Agreement with Ericsson II-28 Skyworth Teams up with Realtek Semiconductor II-28 Skyworth to Deploy Processing Factories in Foreign Territories II-28 Roku to Support UHD Video Streaming on UHD TVs II-28 Netflix Collaborates with Samsung, Sony, Vizio and LG for UHD Content Distribution on UHD TVs II-28 Samsung Electronics Inks Agreement with Paramount Home Media Distribution.............. II-28 Samsung Teams Up with 20th Century Fox II-28 Portugal Telecom Signs Partnership Agreement with RTP and Samsung II-29 Sharp Receives THX® 4K Certification for 70" AQUOS Ultra HD TV II-29 LG Inks agreement with Hispasat Spain II-29

6. FOCUS ON SELECT GLOBAL PLAYERS..............II-30 Guangdong Changhong Electronics Co., Ltd. (China) II-30 Hisense International (China)..............II-30 Hong Kong Skyworth Digital Holdings Co., Ltd. (China) II-31 Konka (China).............. II-31 LG Electronics (South Korea)..............II-32 Micromax Informatics Ltd. (India) II-32 Panasonic Corporation of North America (US) II-32 Samsung Electronics Co., Ltd. (South Korea) II-33 Sharp Corporation (Japan)..............II-33 Sony Corporation (Japan)..............II-34 TCL Multimedia Technology Holdings Ltd. (China) II-34 Toshiba Corporation (Japan)..............II-35 Videocon Industries Ltd. (India) II-35 VIZIO, Inc. (US).............. II-35 Xiaomi, Inc. (China)..............II-36

7. GLOBAL MARKET PERSPECTIVE..............II-37 Table 10: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 includes corresponding Graph/Chart) II-37

Table 11: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2015 and 2020 (includes corresponding Graph/Chart) II-38

Table 12: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Screen Size - 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart).............. II-39

Table 13: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Screen Size - Percentage Breakdown of Unit Shipments for 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets for Years 2015 and 2020 (includes corresponding Graph/Chart) II-40

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Outlook.............. III-1 UHD TV Set to Storm the Lucrative US Market III-1 Efforts from Market Participants to Make Available UHD Content Enhances Market Prospects III-1 UHD Content Providers in the US: A Review III-2 YouTube.............. III-2 Netflix.............. III-2 Amazon Instant Video..............III-2 UltraFlix.............. III-3 Comcast.............. III-3 DirecTV.............. III-3 Competitive Scenario..............III-3 Samsung Leads US UHD TV Market III-3 Table 14: Leading Players in the US 4K UHD TV Market (2014): Percentage Share Breakdown of Volume Sales for LG, Samsung, SEIKI, Sony, and Others (includes corresponding Graph/Chart).............. III-4 Product Launches..............III-4 Strategic Corporate Developments III-6 Key Players.............. III-8 B.Market Analytics..............III-9 Table 15: US Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-9

2. CANADA.............. III-10 A.Market Analysis.............. III-10 Outlook.............. III-10 B.Market Analytics..............III-10 Table 16: Canadian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-10

3. JAPAN.............. III-11 A.Market Analysis.............. III-11 Outlook.............. III-11 UHD TV Aims to Find Place in Japan's Established Consumer Electronics Market..............III-11 Product Launches..............III-11 Select Players.............. III-12 B.Market Analytics..............III-13 Table 17: Japanese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-13

4. EUROPE.............. III-14 A.Market Analysis.............. III-14 Outlook.............. III-14 Europe: A Major Market for UHD TV III-14 Dedicated 4K Channels from Satellite Operators to Augment Market Prospects.............. III-14 B.Market Analytics..............III-15 Table 18: European Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-15

Table 19: European 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)..............III-16

4a. FRANCE.............. III-17 A.Market Analysis.............. III-17 Outlook.............. III-17 B.Market Analytics..............III-17 Table 20: French Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-17

4b. GERMANY.............. III-18 A.Market Analysis.............. III-18 Outlook.............. III-18 Product Launch.............. III-18 Corporate Development..............III-18 B.Market Analytics..............III-19 Table 21: German Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-19

4c. ITALY.............. III-20 A.Market Analysis.............. III-20 Outlook.............. III-20 B.Market Analytics..............III-20 Table 22: Italian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-20

4d. THE UNITED KINGDOM..............III-21 A.Market Analysis.............. III-21 Outlook.............. III-21 Product Launch.............. III-21 Corporate Development..............III-21 B.Market Analytics..............III-22 Table 23: UK Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-22

4e. SPAIN.............. III-23 A.Market Analysis.............. III-23 Outlook.............. III-23 Corporate Development..............III-23 B.Market Analytics..............III-23 Table 24: Spanish Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-23

4f. REST OF EUROPE.............. III-24 A.Market Analysis.............. III-24 Outlook.............. III-24 Product Launch.............. III-24 Corporate Development..............III-24 B.Market Analytics..............III-25 Table 25: Rest of Europe Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-25

5. ASIA-PACIFIC.............. III-26 A.Market Analysis.............. III-26 Outlook.............. III-26 Falling Prices Set to Improve Penetration Rates of UHD TV in Asia-Pacific.............. III-26 B.Market Analytics..............III-27 Table 26: Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-27

Table 27: Asia-Pacific 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for China, and Rest of Asia-Pacific Markets for Years 2015 and 2020 (includes corresponding Graph/Chart).............. III-28

5a. CHINA.............. III-29 A.Market Analysis.............. III-29 Outlook.............. III-29 China: The Most Important Market for UHD TV III-29 Domestic Manufacturers Dominate the Market Scenario III-29 Table 28: Chinese 4K UHD TV Market (2014): Percentage Share Breakdown of Volumes Sales for Chinese & Foreign Manufacturers (includes corresponding Graph/Chart) III-30 Chinese Manufacturers Eye Global Market III-30 Product Launches..............III-31 Strategic Corporate Developments III-31 Select Players.............. III-32 B.Market Analytics..............III-35 Table 29: Chinese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-35

5b. REST OF ASIA-PACIFIC..............III-36 A.Market Analysis.............. III-36 Outlook.............. III-36 UHD TV Sees Opportunities in the Indian TV Market III-36 Product Launches..............III-36 Select Players.............. III-38 B.Market Analytics..............III-40 Table 30: Rest of Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-40

6. LATIN AMERICA.............. III-41 A.Market Analysis.............. III-41 Outlook.............. III-41 B.Market Analytics..............III-41 Table 31: Latin American Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-41

7. REST OF WORLD.............. III-42 A.Market Analysis.............. III-42 Outlook.............. III-42 Product Launch.............. III-42 B.Market Analytics..............III-42 Table 32: Rest of World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-42

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 24 (including Divisions/Subsidiaries - 31)

The United States (10) Japan (3) Europe (3) - Germany (1) - The United Kingdom (2) Asia-Pacific (Excluding Japan) (15)
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