The report forecasts the global vitamin ingredients market to grow at a CAGR of 4.71% during the period 2016-2020.
A recent trend influencing the growth in the market is the increase in the promotional and marketing efforts of vendors of prenatal vitamin supplements. The results of such actions have been positive in the case of such supplements, which have been promoted widely by vendors through numerous campaigns. In addition to suppliers, even manufacturers of other nutritional products have been selling their products by highlighting their health benefits, which helps in attracting health-conscious people. Also, vendors have come up with the strategy of providing free sample kits of the products to expecting mothers at childbirth education classes and through media programs for expecting mothers. For instance, vendors like Amway provides free samples of pregnancy nutrition food.
According to the report, increased usage of vitamins in cosmetics industry will be a key driver for market growth. Some cosmetics have medicinal or drug-like benefits. These products can affect the biological functioning of the skin depending on the type of ingredients they possess. These products improve the texture of the skin by opposing the harmful effects of free radicals, thereby helping to maintain keratin structure in good condition and making skin healthier. For example, L'Oréal's Advanced Suncare Protect Clear Cool Lotion. reduces skin temperature up to 4 degrees. Its ingredients include antioxidants such as vitamin E and white grape-seed oil. Consumers appreciate cosmetics fortified with vitamins and are ready to pay premium prices. As a result, most cosmetic brands view the manufacture of vitamin-fortified cosmetics as an attractive business proposition. Another significant driver is the considerably generous nature of regulations governing the cosmetics industry.
Further, the report states that loss of consumer confidence will be a challenge for the market.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by application
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/m6jkmj/global_vitamin
Related Topics: Vitamins and Dietary Supplements, Food Ingredients
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SOURCE Research and Markets