Global Wall Coverings Industry

NEW YORK, Aug. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Wall Coverings Industry

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This report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wallpaper, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 182 companies including many key and niche players such as Ceramic Tiles - Crossville, Inc., Dal-Tile Corporation, Emilceramica S.p.A, Grupo Porcelanite S.A., Internacional de Ceramica S.A. de C.V., Johnson Tiles, and Marazzi Group SpA; Wallpaper - Brewster Home Fashions, F. Schumacher & Company, Johns Manville, Omnova Solutions, Inc., Pacific Wallcoverings Limited, Seabrook Wall coverings Inc., and The Designtex Group; Wallpanel - Omega National Products; Interior Paints - The Sherwin-Williams Company, and Duron Paints & Wall Coverings. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-3Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Wall Papers I-4The Product I-4The Third Layer I-4Intermediate Layer I-4Decorative Layer I-4Paints I-4Architectural Coatings and Interior Paints I-4Interior Paints I-4Wall Tiles I-5Ceramic Wall Tiles I-5Wall Panels I-5II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1

Global Architectural Coatings Market - Snapshots II-1

Global Wallpaper Market - Snapshots II-1

Competition II-2

Table 1: Global Wall Coverings Market (2011): Percentage

Share Breakdown by Leading Companies - OMNOVA Solutions,

Formica, Georgia-Pacific, Wilsonart, Blue Mountain, Mohawk

Industries, RJF Intl, Brewster Home Fashions, Decorative

Panels International and Others (includes corresponding

Graph/Chart) II-2

2. ISSUES AND TRENDS II-3Innovation Adds Color to Paints Landscape II-3Digital Printing to Resuscitate Wallpaper Market II-3Non-woven Wallpapers Expand Their Market Share II-3Faux Finishes Hold Promise II-3Wall Paper Market Out of its Cyclical Downtrend II-4Designers' Names Determine Destiny II-4Upwardly Mobile Raw Material Prices Deter Paint's Growth II-4Environmental Concerns Have Varied Effects II-4

3. PRODUCT OVERVIEW II-5

Wall Covering II-5

Ceramic Tiles and Ceramic Wall Tiles II-5

Table 2: Global Ceramic Tile Production (2011): Region-wise

Percentage Breakdown (includes corresponding Graph/Chart) II-5

Ceramic Tiles Consumption II-5

Table 3: Global Ceramic Tiles Consumption (2003-2009): Annual

Breakdown in Million Square Meters (includes corresponding

Graph/Chart) II-5

Table 4: Global Ceramic Tile Consumption (2011): Region-wisePercentage Breakdown (includes corresponding Graph/Chart) II-6

Table 5: Global Ceramic Tile Exports (2011): Region-wise

Percentage Breakdown (includes corresponding Graph/Chart) II-6

Ceramic Wall Tiles II-6

Classification of Ceramic Tiles II-7

Based on Area of Application II-7

Based on Physical Characteristics II-7

Other Classification II-8

Clinker Tiles II-8

Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta

alias Florentine Terracotta) II-8

Cottoforte II-8

Porcelain Tiles II-8

Red Stoneware Tiles II-8

Majolica II-8

Whitebody Single Fired and Monoporosa Tiles II-8

Whitebody Earthenware II-8

Tile Manufacturing Processes II-9

Surface Finishes II-9

Tile Properties II-9

Standards Related to Ceramic Tiles II-10

Wallpapers II-10

The Product II-10

The Third Layer II-10

Intermediate Layer II-10

Decorative Layer II-10

The Properties II-11

The Printing Process II-11

Surface Printing II-11

Flexographic Printing II-11

Screen Printing II-11

Rotary Screen II-12

Gravure Printing II-12

Commercial Wallpapers II-12

Nonwoven Wallpapers II-13

History II-13

Classification of Wallpapers II-14

Based on Raw Materials Used II-14

Based on Finish and Texture II-14

Pre-finished Wallpapers II-14

Vinyl Wallpapers II-14

Smooth Vinyls/Flat Vinyl Wall Coverings II-14

Blown Vinyls II-14

White Wallpapers II-14

Embossed Coverings II-15

Wood Chip II-15

Rice Paper and Parchment Wallpaper II-15

Fiber Wallpaper II-15

Glass Textile Wall Coverings II-15

Underliner II-15

Cork and Cork Veneer II-15

Other Wallpapers II-16

Borders II-16

Children's Designs II-16

Architectural Papers II-16

Paints II-16

Architectural coatings and Interior Paints II-16

Interior Paints II-16

Types of Interior Paints II-16

Latex paints II-16

Alkyd (Oil) Paints II-17

Enamels II-17

Gloss II-17

Special Paints and Coatings II-17

Characteristics of Interior Paints II-17

Finishes II-18

Factors for Consideration II-18

More than Just Wall Décor- The Present Day Paints II-18

Waterproofing Paints II-19

Fighting Mildew II-19

Reflecting Heat II-19

Glowing Colors II-19

Chalkboard Paints II-19

Wall Paneling II-19

Paint Statistics II-20

Leading Paint Stores in North America (2009): Ranked by

Number of Stores II-20

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-21OMNOVA Solutions Launches Judder, Whirl and Bona Fide WallCoverings II-21Roya Manufacturing Launches Prime Walls Wall Coverings II-21KnollTextiles to Launch New Collections of Wall Covering Fabrics II-21Audimute Launches Deluxe Wall Coverings II-21Sigma to Unveil Sigmacryl Ecoplus - Paint with Eco-Label from EU II-22Wearbest Hires Services of Studio Colorworks for DevelopingSpecial Fabrics II-22Sigma Introduces Decorative Paint Textures II-22WACKER to Introduce Advanced Polymer Dispersion II-22GranitiFiandre Introduces Light Shape, Decorative Wall Covering II-23Nippon Paint Introduces Nippon Spot-less Emulsion II-23Malwa Mirage Unveils Mirage Line of Tiles II-23Morton Young & Borland to launch Paper Lace Line of Wall Papers II-23Varmora to Manufacture Digital-Printed Wall Tiles II-23Muraspec Expands SSG Wallcovering Range II-24Len-Tex Unveils Kensington Collection of Wall Coverings II-24NMC Introduces Noma® Range Stone Wall Panels II-24Nippolac Launches Nippolac Pearl Paint II-24Nitco Introduces New Range of Floor and Wall Tiles Across India II-25Malwa Mirage Ceramics Unveils Mirage Range of Floor and WallTiles II-25DuPont and Tambour Launches Deck Oil and Paint Product Line II-25BASF Coatings Unveils New Decorative Paints Under Brand NORBINTM II-25Wall covering Source Launches New Designs Under Brand LanarkWall Covering® II-26Metl-Span Unveils Santa Fe™ Insulated Wall Panels II-26Starz Ceilings Unveils First-of-its-Kind 100% Safe Paint II-26Architectural Textiles Unveils Three New Wall CoveringCollections II-26LenTex Launches Lennon Grass Wall Coverings Range II-27Omnova to Incorporate Recore™ Recycling Technology in Wallcoverings II-27Farrow & Ball Unveils New Range of Striped Wallpapers II-27Farrow & Ball Unveils Lotus Block-printed Papers II-27Muros International Unveils Muros Wall Panels in New Zealand II-27Hambleside Danelaw to Unveil GRP Insulated Wall Panel II-28Roos International Unveils PVC-Free Wall Coverings II-28Ward Insulated Panels Unveils Ward XL Forte™ Steel Wall Covering II-28Newmor Unveils Toban Range of Wall Coverings II-28Omnova Unveils New Designs for Tower Contract Wall Coverings Line II-29Printers Guild Productions Launches Rimini Wallpapers Line II-29Acoustic Ceiling Products Unveils New Metal Tiles by Name Aspect™ II-29British Ceramic Tile Launches Five New Wall and Floor TileCollection II-29Little Greene Rolls Out New Oriental Wall Papers II-30C.R. Laurence Unveils New Wall Panel Cladding System II-30Muraspec to Introduce Two New Wall Covering Designs, Sri Lankaand Tattoo II-30

5. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-31

Primalex Unveils New Glass Fibre Wallpapers II-31

Wall Covering Source Unveils Three New Patterns in Lanark Wall

coverings II-31

Wall Covering Group Unveils Two Wall Covering New Designs

Under LANARK® II-31

MDC Rolls Out IdeaPaint and Dimension Walls- Eco-friendly Wall

Coverings II-32

California Paints Launches ELEMENTS Zero VOC Paints II-32

Georgia-Pacific Introduces DensArmor Plus® Impact-Resistant

Interior Panels II-32

Sontext Unveils The Murano Acoustics Range of Wall Panels and

Timber Ceilings II-32

Photo Stuff Direct Rolls Out High Gloss Acrylic Wall Panels II-32

3D Wall Panels Unveils New Range of Internal Decorative Wall

Panels II-33

Wolf-Gordon Launches Biodegradable Wall Coverings Range II-33

Acoustical Solutions Unveils SoundSuede™ Wall Panels II-33

CENTRIA Launches New IW Series Panel Profiles II-33

British Ceramic Tile Introduces New Wall and Floor Tile Designs II-33

Evitavonni Incorporates New Tiles and Wallpaper Designs in its

Product Portfolio II-33

Finnforest Introduces Birch Plywood Panel with Thermoplastic

Overlay II-34

Earp Bros Launches New Touch and Texture Range of Wall Tiles II-34

Dolphin Launches New Collection of Bathroom Tiles II-34

Johnson Tiles Rolls Out New Floor and Wall Tiles Ranges II-34

Vitrulan Launches New Glass Wall Covering, Magnet II-34

Earp Bros Launches Blueker Range of Floor and Wall and Feature

Tiles II-35

NGC Nafees Unveils Eclectic Range of Wallpapers II-35

Schumacher Launches The Schumacher Terra Brand Wall Coverings

and Fabrics II-35

Architectural Textiles Launches Voyage Wall Covering Collection II-35

DeNovo Launches Breathe FreeTM Technology for Wall

CoveringsII-35Symphony Contract Introduces New Patterns for

Wall Coverings II-35

Muraspec to Launch Ruben Wall Covering and ECORETM Technology II-36

OMNOVA Launches Halo and String Theory Wall Coverings II-36

J.Josephson Launches EcoViewTM , Non-woven Wall Covering II-36

British Ceramic Tile Expands its Range of Tiles II-37

Hiland Ceramics Introduces Leather Series of Floor and Wall Tiles II-37

Muraspec to Expand Reflective, Vegas Array and Cordova Wall

Covering Ranges II-37

Jiangyin Huahong Alubond Metal Launches SD-701, Wall Tiles II-37

Dutch Boy® Launches RefreshTM Paint II-38

British Ceramic Tile Unveils New Designs of Floor and Wall Tiles II-38

Dixon Turner Introduces Surface IQ, Non-vinyl Wall Coverings II-38

OMNOVA Expands TOWER® Wall Coverings Range II-39

Little Greene Launches ULTIMATT® Emulsion II-39

Beijing Bilanxuan Launches Model B 2504-O Wall Tiles II-39

China Sancai Launches Porcelain Wall Tiles II-39

Johnson Tiles Introduces the Elegance Collection of Ceramic Tiles II-40

Sherwin-Williams Launches the Kathy Ireland Home Wall Covering

Collections II-40

Benjamin Moore® Launches Aura®, Acrylic-based Interior Paint II-40

OMNOVA Launches Commercial Wallcoverings under BOLTA® Portfolio II-41

OMNOVA Launches Contract Wallcoverings under GENON® Series II-41

OMNOVA Solutions Unveils Genon One Wall Design Collection II-41

OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand II-41

House Couturier Rolls out New KIKU Wallpaper Range II-42

Solvite Introduces Feature Wall Ready Mixed Adhesive II-42

OMNOVA Solutions Launches Three TOWER Wallcovering Patterns II-42

OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings II-42

Vescom Plans Introduction of Three Wallcoverings II-42

OMNOVA Introduces ECORE Advanced Wall Technology II-43

Solvite Unveils Kitchen and Bathroom Adhesive II-43

Zoffany Introduces Elementi Range of Contract Wallcoverings II-43

6. RECENT INDUSTRY ACTIVITY II-44Metal Sales Sets up Two New Wall Covering Production Plants II-44Lanka Walltile to Expand Production Capacity II-44Asian Granito India to Establish New Quartz Production Unit inIndia II-44Norwall Group to Sell Assets in Ontario II-44Ivnersiones Plaza Acquires Cerama II-45RJF International Snaps Up Chesapeake Wallcoverings II-45Asian Granito Merges with Asian Tiles II-45AS-Creation, Palitra to Jointly Construct Wallpaper Plant inRussia II-45Marimekko Inks Wall Paper Manufacture and Distribution with Sirpi II-45JER to Sign Agreement with JJ Barker, for Supplying SheetingItems II-46Modern Wall Graphics Obtains Green Product Certification forWall Slicks II-46Omnova Solutions Partners with MDC for Supplying Essex™ WallCoverings II-46DPL to Establish New Ceramic Tiles Unit in Changsari II-46National Paints and Du Pont Ink Agreement to Launch Co-brandedProducts II-47H&R Johnson and Spectrum Tiles to Establish Joint Venture inIndia II-47Marimekko Inks Wallpaper Distribution Agreement with Sirpi II-47

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-48

Pro-Build Holdings Snaps Up Northeast Panel Truss II-48

ECO-Borastapeter AB Acquires Cole & Son II-48

Ferguson Enterprises Takes Over Mastercraft Cabinets II-48

ProBuild Holdings Acquires Assets of CTX Builders II-48

Wienerberger AG Acquires 74% Stakes in Sandtoft II-48

Wacker Dymatic Constructs New Silicone Emulsion Plant in China II-49

Wacker Chemie AG Acquires 100% Ownership of JVs with Air Products II-49

Omnova Solutions Commences Wallcovering Reclamation Program II-49

British Ceramic Tile Makes First American Export to the US II-50

Big Apple Inks Agreement with The Lego for Making Playable

Wall Coverings II-50

A.S. Creation to Acquire Societe de Conception, MCF

Investissement II-50

AS Creation, KOF Palitra to Establish Joint Venture for Wall

Paper Manufacturing II-50

Al Maha Ceramics Opens Manufacturing Facility in Sohar II-50

Omnova Acquires Stake in CPPC Public's JVs in China, Thailand II-51

RJF Acquires Warner Wallcoverings II-51

Wavelock Acquires Yamato Chemical II-51

Riverside Acquires Anna French II-51

Imperial Chemical Picks up SJ Dixon & Son II-52

Linda Glantz to Unite with Flooring Gallery II-52

DecoFinish Re-awards Contract to TransMedia Group II-52

Flugger A/S to Shift Place of Operations II-52

Nitco Expands Business Horizon II-52

Koriukivka Paper Mill Cuts down Wallpaper Production II-52

8. FOCUS ON SELECT GLOBAL PLAYERS II-53Key Players in Ceramic Tiles Market II-53Crossville, Inc. (US) II-53Dal-Tile Corporation (US) II-53Emilceramica S.p.A (Italy) II-53Grupo Porcelanite S.A. (Mexico) II-53Internacional de Ceramica S.A. de C.V. (Mexico) II-54Johnson Tiles (UK) II-54Marazzi Group SpA (Italy) II-54Key Players in Wallpaper Market II-54Brewster Home Fashions (US) II-54F. Schumacher & Company (US) II-55Johns Manville (US) II-55Omnova Solutions Inc. (US) II-55Pacific Wallcoverings Limited (New Zealand) II-55Seabrook Wall coverings Inc. (US) II-56The Designtex Group (US) II-56Key Players in Wall Panel Market II-56Omega National Products (US) II-56Key Players in Interior Paints Market II-56The Sherwin-Williams Company (US) II-56Duron Paints & Wall Coverings (US) II-57

9. GLOBAL MARKET PERSPECTIVE II-58

Table 6: World Recent Past, Current & Future Analysis for Wall

Coverings by Geographic Region - US, Canada, ,Japan, Europe,

Asia-Pacific, (excluding Japan), Middle East and Latin America

Markets Independently Analyzed with Annual Sales in US$

Million for the Years 2009 through 2017 (includes

corresponding Graph/Chart) II-58

Table 7: World Historic Review for Wall Coverings byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific,(excluding Japan), Middle East and Latin America MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2003 through 2008 (includes correspondingGraph/Chart) II-59

Table 8: World 15-Year Perspective for Wall Coverings by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),

Latin America and Middle East Markets for the Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-60

Table 9: World Recent Past, Current & Future Analysis for WallPaper by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific, (excluding Japan), Middle East and Latin AmericaMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2009 through 2017 (includescorresponding Graph/Chart) II-61

Table 10: World Historic Review for Wallpaper by Geographic

Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding

Japan), Middle East and Latin America Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2003

through 2008 (includes corresponding Graph/Chart) II-62

Table 11: World 15-Year Perspective for Wallpaper byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),Latin America and Middle East Markets for the Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-63

Table 12: World Recent Past, Current & Future Analysis for

Interior Paint by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, (excluding Japan), Middle East and Latin

America Markets Independently Analyzed with Annual Sales in

US$ Million for the Years 2009 through 2017 (includes

corresponding Graph/Chart) II-64

Table 13: World Historic Review for Interior Paint byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific,(excluding Japan), Latin America and Middle East MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2003 through 2008 (includes correspondingGraph/Chart) II-65

Table 14: World 15-Year Perspective for Interior Paint by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),

Latin America and Middle East Markets for the Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-66

Table 15: World Recent Past, Current & Future Analysis forWall Tiles by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific, (excluding Japan), Latin America and Middle EastMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2009 through 2017 (includescorresponding Graph/Chart) II-67

Table 16: World Historic Review for Wall Tiles by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding

Japan),Latin America and Middle East Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2003

through 2008 (includes corresponding Graph/Chart) II-68

Table 17: World 15-Year Perspective for Wall Tiles byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),Latin America and Middle East Markets for the Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-69

Table 18: World Recent Past, Current & Future Analysis for

Wall Panels by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific, (excluding Japan), Latin America and Middle East

Markets Independently Analyzed with Annual Sales in US$

Million for the Years 2009 through 2017 (includes

corresponding Graph/Chart) II-70

Table 19: World Historic Review for Wall Panels by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific, (excludingJapan),Latin America and Middle East Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2003through 2008 in (includes corresponding Graph/Chart) II-71

Table 20: World 15-Year Perspective for Wall Panels by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),

Latin America and Middle East Markets for the Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-72

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Wall Panels to Register Steady Growth III-1

Wallpapers Market Slated for Growth Amid Recovery of

Construction Sector III-1

US Wallcoverings Industry in the Recent Past III-2

Table 21: Top Home Improvement Companies in the US (2011):

Percentage Share Breakdown by Home Depot, Lowe's, Wal-Mart,

Menard's, ACE hardware, Sears, Target and Others (includes

corresponding Graph/Chart) III-2

Table 22: Housing Starts in the United States (2006-2012):Yearly Breakdown of Number of Housing Starts (In 000 Units)(includes corresponding Graph/Chart) III-2

Table 23: Housing Starts in the United States (2006-2010):

Yearly Breakdown of Number of Housing Starts (In '000s) by

Family Size - Single and Multiple Family (includes

corresponding Graph/Chart) III-3

Table 24: Housing Starts in the United States (2006-2010):Yearly Breakdown of Number of Housing Starts (In '000s) byRegions - North East, Mid-West, South, and West (includescorresponding Graph/Chart) III-4Increase in Non-Residential Building Construction to SupportRecovery III-4Market Overview by Segment III-5Wallpaper Market III-5Table 25: US Wallpaper/Paint Market (2011): PercentageBreakdown by Leading Retailers - Sherwin-Williams, PPGIndustries, ICI Paints in North America, ProfessionalPaint and Others (includes corresponding Graph/Chart) III-5Issues and Trends in Wallpaper Market III-5Kids Become the New Targets III-5Designers' Names Overtake Brand Equity III-5Digital Printing - The New Age Solution III-6Ceramic Tiles Market III-6Ceramic Tiles to Stay on Top III-6Demand Scenario III-7Major End Use Sectors III-7Consolidation Trends III-7Paint Market in the US III-7Specialty Coats are Order of the Day III-7Premium Paints Gain Demand III-8Consumer Interest Propels Interior Paint Demand in the US III-8Barriers to Growth III-8Big-Boxes Block Margin Growth III-8Rising Raw Material Prices III-8Growth in Size and Specialization III-8Lead Paint Litigation III-9Competition III-9Differentiation Strategies of Paint Manufacturers III-9Environmental and Societal III-9Performance Enhancements III-9Improvements in the Efficiency Value Chain III-9Trends in Interior Architectural Paints Market III-9Alternative Paint Technologies Gain Ground III-10Environmental Regulation in the United States III-11Regulatory Environment and Competitive Advantage III-11Methods of Achieving Environmental Goals III-11US Paint Statistics III-12Table 26: Leading Paint Contractors in the US (2007):Breakdown of Annual Revenues by Companies - Brock Group,Avalotis Group, K2 Industrial Services Inc, TechnoCoatings Inc, Ascher Brothers Co., Inc, D.C.Vient Inc, FDThomas Inc, Swanson and Youngdale Inc, Dunkin and BushInc and North American Coatings (includes correspondingGraph/Chart) III-12

Table 27: US Retail Paint Market (2011): Percentage

Breakdown by Distribution Channels - Hardware Stores,

Building Merchants, General Merchandise Chain Stores,

Specialist Paint Stores, Home Improvement Centres and

Co-operatives (includes corresponding Graph/Chart) III-12

Select Players III-13

B.Market Analytics III-14

Table 28: The US Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-14

Table 29: The US Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-15

Table 30: The US 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-16

2. CANADA III-17A.Market Analysis III-17Canadian Paint Market III-17Table 31: Canadian Paint Market (2011): Percentage ShareBreakdown by Leading Retailers - Home Depot, Rona, CanadianTire, Reno-Depot, Wal-Mart and Others (includescorresponding Graph/Chart) III-17B.Market Analytics III-18Table 32: Canadian Recent Past, Current & Future Analysisfor Wall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Independently Analyzedwith Annual Sales in US$ Million for the Years 2009 through2017 (includes corresponding Graph/Chart) III-18

Table 33: Canadian Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Independently Analyzed with Annual Sales in US$

Million for the Years 2003 through 2008 (includes

corresponding Graph/Chart) III-19

Table 34: Canadian 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall Panels forthe Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-20

3. JAPAN III-21

A.Market Analysis III-21

Japanese Wallpaper Market III-21

Dynamics and Peculiarities III-21

Distribution System in Japanese Wallpaper Market III-21

PVC Wall Coverings Capture the Japanese Market III-22

Import Scenario III-22

Guidelines for New Entrants in Japanese Market III-22

Regulatory Environment in Japan III-22

Building Standard Law III-23

Specification Standards III-23

Performance Standards III-23

Certification of Wall coverings III-23

Authorized Certification Organizations III-23

Labeling of Wall Coverings III-23

Legally Required Labeling III-23

Voluntary Labeling based on Provisions of Law III-24

Voluntary Industry Labeling III-24

B.Market Analytics III-25

Table 35: Japanese Recent Past, Current & Future Analysis

for Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-25

Table 36: Japanese Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-26

Table 37: Japanese 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-27

4. EUROPE III-28A.Market Analysis III-28Market Overview III-28Table 38: EU Ceramic Tiles Market (2011) - QuantitativeMarket Shares of Various Countries (includes correspondingGraph/Chart) III-28B.Market Analytics III-29Table 39: European Recent Past, Current & Future Analysisfor Wall Coverings by Geographic Region - France, Germany,Italy, UK, Spain, Russia and Rest of Europe MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2009 through 2017 (includes correspondingGraph/Chart) III-29

Table 40: European Recent Past, Current & Future Analysis

for Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-30

Table 41: European Historic Review for Wall Coverings byGeographic Region - France, Germany, Italy, UK, Spain,Russia and Rest of Europe Markets Independently Analyzedwith Annual Sales in US$ Million for the Years 2003 through2008 (includes corresponding Graph/Chart) III-31

Table 42: European Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Independently Analyzed with Annual Sales in US$

Million for the Years 2003 through 2008 (includes

corresponding Graph/Chart) III-32

Table 43: European 15-Year Perspective for Wall Coverings byGeographic Region - Percentage Breakdown for Value Sales forFrance, Germany, Italy, UK, Spain, Russia and Rest of EuropeMarkets for the Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-33

Table 44: European 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown for Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-34

4a. FRANCE III-35Market Analytics III-35Table 45: French Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Independently Analyzedwith Annual Sales in US$ Million for the Years 2009 through2017 (includes corresponding Graph/Chart) III-35

Table 46: French Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Independently Analyzed with Annual Sales in US$

Million for the Years 2003 through 2008 (includes

corresponding Graph/Chart) III-36

Table 47: French 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall Panels forthe Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-37

4b. GERMANY III-38

A.Market Analysis III-38

Ceramic Tile Market III-38

Regulatory Environment in Germany III-38

B.Market Analytics III-39

Table 48: German Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-39

Table 49: German Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-40

Table 50: German 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-41

4c. ITALY III-42A.Market Analysis III-42Ceramic Tile Market III-42Key Player III-42B.Market Analytics III-43Table 51: Italian Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Independently Analyzedwith Annual Sales for the Years 2009 through 2017 (includescorresponding Graph/Chart) III-43

Table 52: Italian Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Independently Analyzed with Annual Sales in US$

Million for the Years 2003 through 2008 (includes

corresponding Graph/Chart) III-44

Table 53: Italian 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall Panels forthe Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-45

4d. THE UNITED KINGDOM III-46

A.Market Analysis III-46

Market Overview III-46

Competition III-46

Wallpaper Market in the UK III-46

Distribution Networks III-46

International Trade in the UK Wallpaper Market III-47

Consolidation Trends Over the Years III-47

Market Drivers III-47

Ceramic Tile Market III-48

Competition III-48

Regulatory Environment III-48

Legislation III-48

VOC Legislation III-48

The (EU) Biocidal Products Directive (BPD) III-49

UK- Climate Change Levy Agreement III-49

Recitals III-49

Effect of Regulation III-50

UK Regulatory Environment-Paints III-50

Key Player III-50

Walker Greenback Plc III-50

B.Market Analytics III-51

Table 54: The UK Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-51

Table 55: The UK Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-52

Table 56: The UK 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-53

4e. SPAIN III-54A.Market Analysis III-54Ceramic Tile Market III-54B.Market Analytics III-55Table 57: Spanish Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Independently Analyzedwith Annual Sales in US$ Million for the Years 2009 through2017 (includes corresponding Graph/Chart) III-55

Table 58: Spanish Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Independently Analyzed with Annual Sales in US$

Million for the Years 2003 through 2008 (includes

corresponding Graph/Chart) III-56

Table 59: Spanish 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall Panels forthe Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-57

4f. RUSSIA III-58

A.Market Analysis III-58

Market Overview III-58

Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-58

Table 60: Russian Wallpaper Sales (2011): Percentage

Breakdown by Types - Paper Wallpaper, Vinyl Wallpaper,

Fiber Glass Wallpaper and Others (includes corresponding

Graph/Chart) III-58

Economic Crisis Slows Down Construction Activity in Russia

in the Recent Past III-58

Competitive Scenario III-58

B.Market Analytics III-59

Table 61: Russian Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-59

Table 62: Russian Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-60

Table 63: Russian 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-61

4g. REST OF EUROPE III-62A.Market Analysis III-62Regional Market Overview III-62Portugal III-62Romania III-62Turkey III-62Key Players III-62Ege Seramik San. ve Ticaret A.S (Turkey) III-62Toprak Ceramic Group (Turkey) III-62B.Market Analytics III-63Table 64: Rest of Europe Recent Past, Current & FutureAnalysis for Wall Coverings by Product Segment - Wallpaper,Interior Paint, Wall Tiles, and Wall Panels IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2009through 2017 (includes corresponding Graph/Chart) III-63

Table 65: Rest of Europe Historic Review for Wall Coverings

by Product Segment - Wallpaper, Interior Paint, Wall Tiles,

and Wall Panels Independently Analyzed with Annual Sales for

the Years 2003 through 2008 (includes corresponding

Graph/Chart) III-64

Table 66: Rest of Europe 15-Year Perspective for WallCoverings by Product Segment - Percentage Breakdown of ValueSales for Wallpaper, Interior Paint, Wall Tiles, and WallPanels for the Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-65

5. ASIA-PACIFIC III-66

Market Analytics III-66

Table 67: Asia-Pacific Recent Past, Current & Future

Analysis for Wall Coverings by Geographic Region - China and

Rest of Asia-Pacific Markets Independently Analyzed with

Annual Sales in US$ Million for the Years 2009 through 2017

(includes corresponding Graph/Chart) III-66

Table 68: Asia-Pacific Recent Past, Current & FutureAnalysis for Wall Coverings by Product Segment - Wallpaper,Interior Paint, Wall Tiles, and Wall Panels IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2009through 2017 (includes corresponding Graph/Chart) III-67

Table 69: Asia-Pacific Historic Review for Wall Coverings by

Geographic Region - China and Rest of Asia-Pacific Markets

Independently Analyzed with Annual Sales in US$ Million for

the Years 2003 through 2008 (includes corresponding

Graph/Chart) III-68

Table 70: Asia-Pacific Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-69

Table 71: Asia-Pacific 15-Year Perspective for Wall

Coverings by Geographic Region - Percentage Breakdown for

Value Sales for China and Rest of Asia-Pacific Markets for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-70

Table 72: Asia-Pacific 15-Year Perspective for WallCoverings by Product Segment - Percentage Breakdown forValue Sales for Wallpaper, Interior Paint, Wall Tiles, andWall Panels for the Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-71

5a. CHINA III-72

A.Market Analysis III-72

Building Materials Market - An Overview III-72

Factors Influencing Growth III-72

Interior Décor Market - Consumption Patterns III-72

The Ceramics Scenario III-72

Wallpaper - Regaining Foothold III-72

Environmental Concerns III-73

Key Regional Player III-73

B.Market Analytics III-74

Table 73: Chinese Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-74

Table 74: Chinese Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales in US$Million for the Years 2003 through 2008 (includescorresponding Graph/Chart) III-75

Table 75: Chinese 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for

the Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-76

5b. REST OF ASIA-PACIFIC III-77A.Market Analysis III-77Focus on Select Markets III-77India III-77Wallpaper Market III-77Indian Decorative Paints Landscape III-77The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-77Ceramic Tiles Market in India III-78Table 76: Ceramic Tiles Market in India (2011):Percentage Share Breakdown by Segments - Wall Tiles,Floor Tiles, Vitrified and Porcelain (includescorresponding Graph/Chart) III-79Unorganized Sector Dominates the Industry III-79Table 77: Ceramic Tiles Market in India (2011):Percentage Share Breakdown of Segments by Sectors byOrganized and Un-organized (includes correspondingGraph/Chart) III-79Growth Prospects in the Ceramic Tiles Industry III-80The Market for Paint III-80Architectural Paint Market in India III-80Indonesia III-81Ceramic Tile Market - A Historic Review III-81The Players III-81Philippines III-81Bangladesh III-81Pakistan III-82Thailand III-82Ceramic Tiles Market III-82Leading Players III-82Key Players in the Rest of Asia-Pacific Market III-82B.Market Analytics III-84Table 78: Rest of Asia-Pacific Recent Past, Current & FutureAnalysis for Wall Coverings by Product Segment - Wallpaper,Interior Paint, Wall Tiles, and Wall Panels IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2009through 2017 (includes corresponding Graph/Chart) III-84

Table 79: Rest of Asia-Pacific Historic Review for Wall

Coverings by Product Segment - Wallpaper, Interior Paint,

Wall Tiles, and Wall Panels Independently Analyzed with

Annual Sales in US$ Million for the Years 2003 through 2008

(includes corresponding Graph/Chart) III-85

Table 80: Rest of Asia-Pacific 15-Year Perspective for WallCoverings by Product Segment - Percentage Breakdown of ValueSales for Wallpaper, Interior Paint, Wall Tiles, and WallPanels for the Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-86

6. THE MIDDLE EAST III-87

Market Analytics III-87

Table 81: Middle East Recent Past, Current & Future Analysis

for Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Independently Analyzed

with Annual Sales in US$ Million for the Years 2009 through

2017 (includes corresponding Graph/Chart) III-87

Table 82: Middle East Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Independently Analyzed with Annual Sales for theYears 2003 through 2008 (includes corresp

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