NEW YORK, September 20, 2016 /PRNewswire/ --
Supply water contains various chemical impurities, including calcium, magnesium, silica, iron and various other metal ions and minerals. Water softeners are water purification systems, which are used to make water soft by removing minerals such as calcium, magnesium etc., that cause hardness in water. Salt based water softeners are widely accepted type of water softeners in the market and control a majority share in the global water softeners market. Over the next nine years, salt based water softeners are projected to continue dominating the global water softeners market. Major water purification companies across the globe have forayed into the water softeners business to capitalize on the growing market opportunities in this segment. Rising investments in the research and development sector is driving product innovations in water softeners business. For Instance, Total Soft Water recently in September 2016 launched efficient, cost effective Kimetico Premier Compact Water Softener with a longer life span.
Global Water Softeners Market: Drivers and Restraints
Rising health concerns among the consumers, growing research and development activities leading to product innovations and technologically advanced products along with growing urban population are some of the factors driving the global water softeners market. Moreover, expanding industrial activities have generated augmented demand for water purification systems for treating supply water. Additionally, rising construction activities, particularly in the emerging economies, such as China and India, is leading to increased demand from residential establishments, thereby propelling the number of water softeners installations across the globe. However, the major challenges for the global water softeners market remain low awareness among consumers and low penetration of water softeners in the global water purification systems market.
Global Water Softener Market: Segmentation
Based on type, global water softeners market is segmented as:
- Salt Based Water Softeners
- Salt Free Water Softeners
Based on application sector, global water softeners market is segmented as:
Global Water Softener Market: Overview
The global water softeners market was valued at around USD6.5 billion in 2015 and is anticipated to exhibit growth at a compound annual growth rate of over 6% over the next 10 years. Harmful effects of hard water on human health such as skin and hair, increasing demand from residential sector, diminishing water quality in developing countries due to expanding urbanization and industrialization are some of the factors which are anticipated to propel the growth of global water softeners market over the coming years.
Global Water Softener Market: Region-wise Outlook
Although water softeners have low penetration in the emerging economies of Asia-Pacific region, the region controls the largest share in the global water softeners market on account of strong demand from the industrial sector in the region. Europe and North America are other prominent markets for water softeners. Rising awareness regarding benefits of using soft water for human health, and electronic appliances is driving the demand for water softeners in Asia-Pacific region. Additionally, growing product innovations in Asian countries such as India and China is also propelling growth of water softeners market in Asia. For instance, in December 2015, Bluebird launched a range of resin based water softeners under three categories Meager, Passable & Copious with the capacity ranging from 80 to 150 liters for the Indian market. The two types of resin used in these softeners are Blueion 550 & Blueion 1100 out of which Blueion 550 is suitable for hardness up to 800 ppm and Blueion 1100 is suitable for hardness up to 1200 ppm. Moreover, in 2015, Ion Exchange relaunched Zero B Auto Soft, an automatic softener. The softener units contain an upgraded automatic valve as well as a purple soft resin. This model has been launched by the company in two variants 3 AS version and 6AS version. The Home Water Solutions (HWS) division of the company also launched Zero B PURPLE SOFT' for softening applications
Europe and North America are among the prominent market for water softeners. Asia Pacific accounts for majority of the water softeners market globally. Increasing demand for smart utilities or smart water softeners is expected to drive the Europe and North America water softeners market. Ecodyne Water Systems, a brand of Whirlpool also introduced a smart Wi-Fi enabled water softener in October 2015. Using Wi-Fi enabled water softeners would further help the consumer to operate their home electric appliances using their portable phones, tablets etc. Introduction of smart utilities is further expected to benefit the water softeners market in these regions during the next few years.
Global Water Softener Market: Key Players
Key players in the Global Water Softeners Market include Culligan, Eco Water, General Electric, Whirlpool, 3M, Canature, Kinetico Incorporated and others.
The report covers exhaustive analysis on:
- Market Size
- Market Segmentation
- Innovations and Technological Advancements
- Market Dynamics (Market Drivers, Challenges & their Impact Analysis)
- Market Trends
- Competition & Companies involved
"Global Water Softeners Market Forecast & Opportunities, 2025" has analyzed the potential of the global water softener market and provides statistics and information on market sizes, shares, and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers and key challenges faced by the industry.
- Global Water Softener Market Size, Share & Forecast
- Segmental Analysis - By Type, Application Sector, Region, Company
- Market Dynamics & Impact Analysis
- Market Attractiveness Index
- BPS Analysis
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
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