SHENZHEN, China, July 15, 2016 /PRNewswire/ -- Globalegrow, a leading e-commerce giant thriving continuously to provide the best shopping experience for their customers, has completed its efforts to smoothen the interactive experience for customers visiting its website.
According to a customer satisfaction survey conducted by Globalegrow, consumers abandon their shopping carts mainly because of the following reasons:
- The amount of time the consumer has to spend on profile registration
- Shipping and handling cost
- Payment method -- cyber security
- User interface experience
Globalegrow has rolled out a series of new policies to improve customer satisfaction and shopping experience in this scenario:
- Guest Registration
This feature helps consumers to complete their shopping by not spending time on providing their personal details like first and last name, email and mobile number. By clicking on Guest Registration, the customer navigates to a direct checkout page, where they can review their cart items, select payment method, shipping address and submit. But, the customer shall not be able to receive any promotional offers if they do not have a profile created for them.
- Profile Registration
Globalegrow has integrated a new feature called "Signup through Facebook". By doing so, the website imports the customer details via Facebook, minimizing the customer's effort of entering their details which in turn saves the time and energy. This feature allows customers to spend less time on profile registration and have a happy shopping experience.
- Shipping and handling
One more impressive feature is, by default it directs to a less expensive shipping method, allowing the customer to change the shipping method based on their needs. The website is loaded with a feature allowing customers to select if the shipping address and billing address are different. If the customer doesn't check this, it automatically fills in the same address provided as the shipping address. This feature will be a great time saving option.
- Payment Methods -- Security
Sammydress.com (one of Globalegrow's online sales websites) has extended validation SSL certification to protect customers' sensitive information such as credit card information, usernames, passwords when they are browsing the site. Globalegrow plans to extend this service to all the other Globalegrow websites in the next few months aimed at keeping customer data more secure and enhancing customer trust.
- User Interface
Globalegrow intends to provide the best shopping experience to their customers. The website is able to save a customer's most recent search and easily display recommendations based on customer's recent search history and preferences, saving the items in their wish list.
These major changes have already been proven to be effective. The latest survey showed an increase of 6% in customer satisfaction compared with last month.
Globalegrow is a cross-border e-commerce company founded in 2007. It has several online sales websites such as www.sammydress.com, www.rosegal.com and www.zaful.com. The inventory of Globalegrow includes casual wear, wedding dresses, electronic products, party wear, watches, toys, and more. Being the leading global cross-border online clothing retailer, it always strives to bring the latest fashion to global customers for affordable cost.
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