SAN JOSE, Calif., Jan. 26, 2016 /PRNewswire/ -- GlobalLogic, a leading experience design and digital product development company, announced today that growth marketing veteran Arya Barirani has joined the company as Chief Marketing Officer. Barirani brings more than 20 years of B2B technology marketing experience to GlobalLogic, having led high-performance marketing teams and successful global programs for leading brands including Symantec, Infoblox, HP Software and Mercury Interactive.
"Arya brings unparalleled experience in technology marketing to GlobalLogic and will help us define and execute positioning and programs that move the needle among our most important audiences," said Shashank Samant, Chief Executive Officer, GlobalLogic. "As GlobalLogic embarks on the next phase of our company's growth, we are adding leadership horsepower to help better articulate our unique value proposition to our stakeholders. Arya's expertise is an extraordinarily valuable asset. "
"Every company is facing the imperative to become a software company, but most lack the complex skills and resources to make the transformation in a timely manner," said Arya Barirani, Chief Marketing Officer, GlobalLogic. "GlobalLogic offers a unique category of engineering and experience design services to help these companies transform and thrive in the new software economy. The market opportunity is significant and I'm thrilled to be part of this organization at such an exciting time in our industry."
Prior to joining GlobalLogic, Barirani served as VP of product marketing for Infoblox where he crafted differentiated messaging and positioning, as well as program execution for the company and its broad solution portfolio. As a results-oriented marketing leader, Barirani has also led highly successful product marketing and global campaign teams for Symantec, HP Software and Mercury Interactive.
Barirani will be based out of GlobalLogic's global headquarters in Silicon Valley.
GlobalLogic is a full-lifecycle product development services leader that combines deep domain expertise and cross-industry experience to connect makers with markets worldwide. Using insight gained from working on innovative products and disruptive technologies, we collaborate with customers to show them how strategic research and development can become a tool for managing their future. Headquartered in the United States, GlobalLogic operates design and engineering centers around the world, extending the benefits of its authentic global presence to customers in digital media, electronics, healthcare, infrastructure, finance, retail, and telecom industries.
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