Glow Interactive Delivers First HTML5 in-Browser Rich Media Advertisement
Industry Leaders Team Up to Deliver First Interactive Expandable Ad; Group Includes EyeWonder, Ignited, The New York Times and Syfy
NEW YORK, July 6 /PRNewswire/ -- Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced that with the help of publishing, media planning/buying and rich media delivery leaders, the team has developed the first in-browser rich media, interactive advertisement compatible with the iPad and iPhone. Glow Interactive developed the creative concept for brand partner Syfy, then worked with EyeWonder, (a Limelight Networks, Inc (Nasdaq: LLNW) business), and Ignited (www.ignitedusa.com) to develop the rich media delivery mechanism and platform. Rounding out the powerhouse team is The New York Times, which will be serving up the advertisement today in conjunction with the premiere of Syfy's smash hit "Warehouse 13," the most watched series in channel history, airing tonight on Syfy at 9PM (ET/PT).
"We recognize that our fans want access to our content everywhere. So we knew we wanted to be on the iPad and the new iPhone," said Blake Callaway, Senior Vice President, Brand Strategic Marketing, Syfy. "It's important for Syfy to keep innovating, and we are excited to be one of the first to have an interactive ad for these new platforms. With the help of Glow Interactive, EyeWonder, and The New York Times, we know we will deliver something that Syfy fans and readers are going to be excited about."
The Syfy "Warehouse 13" interactive advertisement will run today on The New York Times' HTML5 Web site to drive interest in the series premiere. Fans with Apple's iPad or iPhone will be able to expand the advertisement by touch, slide through navigable images, view videos and learn about show content, all while still being surrounded by The New York Times' high-quality content, something that until now hadn't been possible.
"What's happening in technology, entertainment and advertising is very exciting right now. We knew we had to find a way to allow consumers and advertisers to experience the next generation of rich media," said Mike Molnar, Managing Partner, Glow Interactive. "We created a concept that really utilizes the features of innovative devices and pulled together our dream team in EyeWonder, Ignited and The New York Times to deliver the first engaging, expandable interactive advertisement for Syfy and its fans who are iPad and iPhone users."
HTML5 is praised for its ability to deliver high-definition content streamed to connected devices. Utilizing the h.264 codec, HTML5 brings a higher standard of video to the Web and enables mobile devices like the iPad and iPhone to view this quality on the go.
After today, fans will be able to view a demonstration of the advertisement by visiting Glow's demo page at http://glowinteractive.com/Syfy.
ABOUT WAREHOUSE 13
Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and preternatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Agents Pete Lattimer (Eddie McClintock) and Myka Bering (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the Warehouse itself. Allison Scagliotti plays Claudia, Artie's apprentice.
ABOUT GLOW INTERACTIVE
Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they're engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company's success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, History Channel, A&E, Conde Nast, Wendy's, Microsoft and others.
For more information about Glow Interactive, please visit www.glowinteractive.com.
SOURCE Glow Interactive
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