SCOTTSDALE, Ariz., July 15, 2016 /PRNewswire/ -- The GLUKOS Company Inc., an all-natural sports nutrition company making high-quality energy and protein products, has expanded its roster of action sports athletes by signing BMX and mountain bike icon, Mike King. As a GLUKOS ambassador, King will race for GLUKOS in custom kits showcasing his outgoing personality and national Champion stripes and will also play a key role in developing the GLUKOS off-road cycling team, comprised of top-ranked, mountain bike, BMX and cyclocross athletes.
BMX and Mountain Bike World Champion and Olympic coach, Mike King's decorated background in the cycling industry makes him the ideal and authentic brand ambassador to grow GLUKOS' reach into the action sports market. King knows exactly what it takes to be the best in the world and utilizing GLUKOS energy provides him the energy to do so in half the time of other leading products on the market. GLUKOS is the optimal fuel for King to perform at an elite level during training and competitions, while GLUKOS protein – the fastest protein on the market – will significantly assist in accelerating his recovery process.
"I am excited to build GLUKOS' off-road cycling team and aid in their expansion into the action sports world," said King. "In order to stay at the top, you cannot settle for anything less than the best. GLUKOS offers the most effective products on the market with twice the energy in half the time of leading competitors, its all natural and best of all, tastes great. I am proud to bring this product to my colleagues and friends in the industry to build the best team in the sport."
Known for his ruthless ability to pass riders during his competitions and for pushing his body to unbelievable limits, King's successful pro career ultimately earned him a spot in both the BMX and U.S. Bicycling Hall of Fames. Now racing a variety of events ranging from local races to national-level enduros, King remains a pillar of the bicycling community as a competitor, media personality and mentor.
King's GLUKOS partnership kicks off this week at the USA Cycling National Championships in Mammoth, CA, where he will host live webcast coverage of the short track and dual slalom events on Saturday.
King joins skateboarding legend Steve Caballero as one of the first action sports stars on the GLUKOS roster, uniting with an impressive lineup of heavy-hitting athletes including, All-Pro Wide Receiver Antonio Brown, 2016 Olympian Jared Ward and top Ironman and Ironman 70.3 competitors; Mary Beth Ellis, Liz Lyles, Sarah Haskins and T.J. Tollakson.
GLUKOS was developed by Mark Jensen, a former collegiate runner and Ironman competitor, who realized there was a gap in the energy product market. This led him to extensive research and development to find the optimum source of energy that was both healthy and effective for athletes. Similar to an oral IV, GLUKOS contains the same basic ingredients, including water, glucose and electrolytes like potassium and is immediately absorbed into the blood stream.
Glucose is the only fuel the human body can use to produce natural energy, unlike other energy products that contain High Fructose Corn Syrup, which actually creates lactic acid, and triglycerides in the muscles that hurt performance and recovery, caffeine that artificially increases the heart rate and causes dehydration, and artificial sweetener. GLUKOS is available in six different products, including a ready to drink, gel, powder, tablet, gummy and bar.
This past April, GLUKOS launched its groundbreaking protein bars and powders, which deliver protein into the bloodstream faster and more effectively than any product in the crowded protein market. Constructed with high-quality whey protein isolate, GLUKOS' protein bars and powders utilize Glucose - the "good" sugar - and contain no sucrose, high fructose corn syrup, artificial sweetener, color or flavoring.
GLUKOS is available in sports specialty retail stores across the country for athletes that want to perform at their optimum levels while competing. For more information on GLUKOS, please visit GlukosEnergy.com or check out Facebook, Twitter and Instagram.
GLUKOS Company Inc.
GLUKOS is a performance energy foods brand that provides the ultimate source of energy for athletes to perform at their optimal levels. Whether an athlete is training or participating in sport, GLUKOS is the ultimate pre- during- and post-workout energy source that absorbs into the bloodstream instantaneously providing twice the energy twice as fast as any other energy product on the market. Developed by triathlete and former collegiate runner Mark Jensen, GLUKOS can be consumed as an energy drink, energy gel, energy gummie, energy bar, chewable energy tablet, protein powder or protein bar. Unlike other energy products, GLUKOS has no side effects, no crash and absolutely nothing artificial.
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SOURCE GLUKOS Company Inc.