GNC Announces Grand Prize Winner of its $25,000 Total Lean™ Challenge and Sweepstakes
Online weight-loss management program helps health-conscious consumers change their lives by transforming eating and exercise habits
PITTSBURGH, Aug. 6, 2013 /PRNewswire/ -- GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, concluded its Total Lean™ Challenge and Sweepstakes, rewarding 13 enthusiastic participants with the share of $25,000 in cash and prizes. Grand prize winner Karen Parra of Sacramento, CA received $10,000, and 12 other lucky sweepstakes participants each received $1,250 in prizes as part of this 12-week challenge designed to help consumers transform their eating and exercise habits for long-term weight management by giving them a practical way to take control of their health.
The Total Lean™ Challenge was a great success, with 2,878 consumers taking the initial challenge, without sweepstakes, that started on Jan. 7, and 22,657 unique consumers signing up for the Total Lean™ Challenge and Sweepstakes, which started on March 3. While many did sign up to lose weight alone (from 5 to 75 pounds!), other participants said they wanted to prep for a fitness competition, get in great shape, or were just wanting to live an overall healthier lifestyle.
Tom Dowd, Executive Vice President, Chief Merchandising Officer and General Manager for GNC, said, "We were excited to see so many people participated in the Total Lean™ Challenge because we know that every one of them is looking to Live Well and is willing to accept the challenge of achieving a healthier lifestyle."
He added, "We would like to congratulate Karen Parra as the grand prize winner of the Total Lean™ Challenge and Sweepstakes. At GNC, we understand how difficult it can be to get started on a weight-loss program, and we are proud to support Karen's efforts to Live Well. We encourage everyone to take the Total Lean™ Challenge and see for themselves what happens when you take control of your own health & wellness!"
Although the sweepstakes portion of the Total Lean™ Challenge has ended, consumers can still join the challenge for free! Just go to http://www.gnclivewell.com/totallean/challenge_overview.php and see how this simple plan for living lean can help you lose weight, shape up, and create a healthy daily routine.
The Total Lean Challenge's 12-week lifestyle change program is free and includes:
- Targeted Nutrition, Featuring Scientifically Formulated Lean Shake™ 25
- 12 Weekly Home Workout Regimens
- 12 Weekly Meal Plans Including Recipes
- 12 Weekly Shopping Lists
- Video Instruction From A Certified Personal Trainer
- Online Community Support On GNC's Facebook Page, Twitter and the GNC Blog
Participants can also celebrate their progress or ask for advice through interactive social media options, including viewing LiveWell Blog posts, posting messages on GNC's Facebook page, or tweeting about their experience using #RespectYourself. Participants will also have the opportunity to create their own personal "Me on GNC" success story as part of GNC's new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle.
To sign up for the Total Lean™ Challenge or to learn more about the Total Lean™ product line available for purchase online and at GNC retail stores, visit www.GNC.com/TLC.
To join the conversation online, like us on Facebook at www.facebook.com/GNCLiveWell, follow us on Twitter at www.twitter.com/GNCLiveWell, and subscribe to our Tough & Toned Blog http://gnclivewell.com/blog/.
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."
As of June 30, 2013, GNC has more than 8,300 locations, of which more than 6,200 retail locations are in the United States (including 969 franchise and 2,189 Rite Aid franchise store-within-a-store locations) and franchise operations in 55 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.
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SOURCE GNC Holdings, Inc.
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