Go Back to London With GOING FOR GOLD - THE '48 GAMES

NEW YORK, July 2, 2012 /PRNewswire/ -- BBC Home Entertainment announces the first title, Going For Gold - The '48 Games to be released simultaneously in both DVD and UltraViolet on July 31, 2012.

(Photo:  http://photos.prnewswire.com/prnh/20120702/NY33636 )

UltraViolet allows you to collect, watch and share movies and TV shows in a whole new way.  Available with the purchase of specially marked Blu-ray discs, DVDs and Digital Downloads, UltraViolet lets you create a personal digital collection of movies and TV shows.  Services such as Flixster and VUDU allow you to instantly stream and download UltraViolet content across a wide range of devices including computers and compatible tablets, smartphones, game consoles, Internet-connected TVs and Blu-ray players.  Restrictions and limitations apply. 

"This is a pivotal time for BBC Home Entertainment as we "join the cloud", and with all of the excitement around London this summer, Going For Gold is the perfect title for our first UltraViolet release.  Being a leader in British Entertainment in North America, we have always been known for the quality of our content- and now consumers will have greater choice as to when, where and how they view it," states Soumya Sriraman, EVP Home Entertainment and Licensing.

Thrown together as double sculling partners just six weeks before the 1948 Summer Olympics, Bert Bushnell (Matt Smith, Doctor Who), a boatbuilder's son, and Richard "Dickie" Burnell (Sam Hoare, Captain America: The First Avenger, Jane Eyre), the Oxford-educated son of an Olympic gold-medal winning champion rower, were an unlikely pair. Bert was strictly a single sculler, unused to working as a team, and Dickie was living in his father's shadow – but with the help of legendary sculler Jack Beresford (James Frain, True Blood, The Tudors) these two men from very different backgrounds triumphed against the odds, capturing Olympic Gold and embodying the battling spirit of the 1948 London games. The fact that the games took place at all was astonishing in itself: Britain was still struggling with the after effects of World War II, and the 1948 Games were the first in 12 years due to the war. Perhaps even more astonishing was that, with Dickie's Olympic win, he followed his father Charles Burnell to victory and became one of the few father-son pairs to both win Olympic gold medals.  

Suggested Retail Price: DVD $19.97 ($24.98 in Canada)

Length: Approx. 90 minutes/ single disc + UV digital copy

About BBC Worldwide Americas:
BBC Worldwide is the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide Americas brings together all of BBC Worldwide businesses across North and South America. The company exists to maximize the value of the BBC's assets for the benefit of the UK license payer, and invests in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Digital.  Under these businesses fall two key brands in the U.S. – digital cable channel BBC AMERICA and BBC Worldwide Productions, the production arm responsible for the smash hit Dancing with the Stars.

SOURCE BBC Home Entertainment