Go Pink with Pilot Pen for Breast Cancer Awareness Month Pilot continues partnership with the National Breast Cancer Foundation

JACKSONVILLE, Fla., Oct. 15, 2013 /PRNewswire/ -- With one out of every eight American women developing breast cancer in their lifetime, early detection and awareness has become key to survival. In partnership with the National Breast Cancer Foundation, Pilot Corporation of America (Pilot Pen) is supporting the cause and raising awareness during Breast Cancer Awareness Month with three of its bestselling pens specially designed with a Breast Cancer Awareness pink ribbon imprinted on the barrel.

(Photo:  http://photos.prnewswire.com/prnh/20131015/FL97315)

"We all understand the importance of supporting breast cancer research and promoting early detection," said Ariann Langsam, Director of Consumer Marketing, Pilot Pen. "Pilot is proud to support the National Breast Cancer Foundation in its efforts to save lives through early detection and to provide mammograms for those in need. Pilot's line of pink ribbon pens are stylish and write incredibly well.  They're great pens for an even greater cause."

Pilot will donate 10% of gross proceeds from each pink ribbon product sold now through December 31, 2015, up to $100,000, to the National Breast Cancer Foundation.  You can show your support with pink ribbon versions of the popular G2, Dr. Grip Center of Gravity and the FriXion Light Erasable Highlighter.

Additionally, as part of its Breast Cancer Awareness efforts, Pilot Pen is encouraging people to 'Pen it Forward' by sharing their "Words of Hope" with all those affected by breast cancer from survivors to people currently receiving treatment.  Bringing the written word to the digital world, Pilot will be sharing hand written notes of encouragement & advice from cancer patients and survivors.  For each user generated "Words of Hope" post shared on Pilot's Facebook, Twitter or Instagram pages before November 1, 2013, using #PenItFWD, Pilot will donate $5 to the National Breast Cancer Foundation.

The Pilot Pink Ribbon line for Breast Cancer Awareness includes: 

G2 in Pink
G2 is America's Go-2 gel ink pen.  Known for its smooth writing and comfortable grip, G2 is the #1 Selling gel ink brand in America. The G2 is proven to last 2X longer than other gel brands1, allowing users to write 2X more encouraging "Words of Hope." 

Dr. Grip Center of Gravity
Introduced in 1995, Dr. Grip was the first truly ergonomic writing instrument.  In 2012, Dr. Grip PureWhite and FullBlack launched, adding sleek, stylish design to the Dr. Grip line.  Dr. Grip is your prescription for writing comfort – featuring a unique balanced design, a cushioned grip that alleviates writing fatigue, and a smooth ink formula for an exceptional writing experience.

FriXion Light Erasable Highlighter
FriXion Light's brilliant fluorescent ink highlights bright and erases clean.  Now, any student, parent or master organizer can highlight and erase repeatedly for unlimited do-overs.

About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction.  Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing and currently maintains the top share position in the gel and rolling ball pen categories.  Pilot's product offering also includes the acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort grip that reduces writing fatigue; the G2, America's No. 1- selling gel ink, proven to last 2X longer than other brands; as well as the notable Precise V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art 305,000 square foot facility in Jacksonville, FL.  Its parent company is the oldest and largest manufacturer of writing instruments in Japan.  For more visit www.pilotpen.us.

1   Independent ISO testing: Average branded gel pens tested. Data on file, Pilot Corporation of America 2012;  Source #1 Selling Gel Pen, 2012              A.C. Nielson

SOURCE Pilot Corporation of America



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