PR Newswire: news distribution, targeting and monitoring
2014
See more news releases in Fashion  | Retail  | Textiles  | New Products & Services

Goal Met: Flint and Tinder Doubles Funding Goal in Less Than 24 Hours

- American manufacturer aims to prove the point with a premium sweatshirt guaranteed to last a minimum of 10 years. $100K sold in first 24 hours! -

Share with Twitter Share with LinkedIn

   

NEW YORK, March 8, 2013 /PRNewswire/ -- It's no secret that among the world's top manufacturers the goal has long been profitability at any cost. What's not so widely known is that this often means designing things in a way that they actually fall apart thereby forcing customers to buy replacements. It's a process called "planned obsolescence" and one manufacturer, Flint and Tinder has had enough.

(Photo:  http://photos.prnewswire.com/prnh/20130308/NY74077 )

Eager to prove the point that it's time for customers to expect more from the companies they buy from, Flint and Tinder launched The 10-Year Hoodie yesterday at 3PM on Kickstarter.com. This premium sweatshirt is designed to last a lifetime, guaranteed for ten years, and backed with FREE MENDING.

In order to make the minimums required, Flint and Tinder, America's first high-volume domestically produced men's underwear maker was hoping to pre-sell just $50,000 worth.Within hours they blew past that goal, selling $100K+ worth of sweatshirts in what watchers are predicting might possibly be Kickstarter's first $1M fashion campaign!

The sweatshirt, available in red, navy, army green, grey, and black, is built to last and is made with a rare 100% cotton 18 oz. all-weather knit spun in such a way that it actually gets softer with wear and lasts through a lifetime of washing. The fleece inside the garment is made of 3-end yarns spun together to create a stronger quality. Flint and Tinder found the last standing manufacturer of this fabric right here in America.

"Manufacturing products here in the USA all the way down to the cotton and thread is tricky," explains Flint and Tinder founder, Jake Bronstein, "but it also allows us to do things other makers can't ‑ fixing a product like this, if we have to, in the very same factory where it was made in the first place. People are excited."

The company further confirms that with every 1,000 pairs of underwear sold per month; at least one sustainable job is added within America's supply chain.  Never could Bronstein have imagined Kickstarter would help him achieve his funding goal so quickly. To learn more about the hoodie, or see the video that's driving sales go to: http://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec

SOURCE Flint and Tinder



RELATED LINKS
http://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Next in Fashion News

 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release