Goba Expands Business Model—Provides API Services to Organizations

NASHVILLE, Tenn., Nov. 10, 2011 /PRNewswire/ -- Goba, which last week released version 2.5 of its popular smartphone application that helps people get together with friends in person, today announces the expansion of its business model to offer API services for organizations looking to integrate sophisticated event and group management functions into their mobile operating systems and applications.

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Goba also announces an agreement with Enconcert, Inc. to integrate sophisticated group and event management capabilities into Backstage Pass™, a fan-focused, media sharing and capturing iPhone application.

"We like to think of this as Silicon Valley meets Music City," says John Dayani, CEO of Goba. "A killer music app from the tech capital of the world and killer technology from Music City."

CEO Ted Vucurevich of Enconcert said, "Backstage Pass is all about delivering the VIP experience to music lovers and encouraging interaction. By licensing the Goba technology, we facilitate even greater interaction through features like group chat and inviting friends from your mobile phone's contacts to get together for a show or to view the show remotely from your phone. We are also now able to add more value to artists and bands by launching text-to-join campaigns and more methods to directly message their fans."

Organizations like Enconcert, Inc. that license Goba's underlying technology platform via API are able to rapidly add the following capabilities to their mobile apps:  

• Sophisticated, scalable platform for group and event management
• Interactive communication platform that works across iPhone, Android, mobile web, web, email and text
• Proven platform for driving user engagement and helping people connect in person
• Ability for their app users to easily create events and groups, invite others, and group chat 
• SMS campaigns to capture and engage target audiences
• Group Chat functionality within their apps
• Twilio integration, a technology for scalable, reliable voice and text messaging apps
• Ability for their app users to add friends from their phone's contact database, regardless of how they currently implement their app memberships and sign-ups

Goba is expected in the coming weeks to announce additional details about agreements with other organizations for its enterprise and API services.

ABOUT GOBA

Goba LLC was founded with a passion to create technology that helps people build and maintain face-to-face relationships. Getting out, being active and building relationships are all key components to leading a happy and healthy lifestyle. Launched in May 2010, Goba is headquartered in Nashville, Tennessee, and has recently closed Series A round funding. Initial funding began with TriStar Technology Ventures as a part of the venture funds selected to participate in the TNInvestco program. Further information is available at http://www.goba.mobi. Download Goba iPhone or Android app today.

ABOUT ENCONCERT

Enconcert™ is a "live event" based media and information technology company. The company's technology platform enhances the delivery of media and information from live events in a manner that has not yet been achieved. The company's technology expands the live performance experience by capturing, sharing and distributing event-specific content in "real-time," bringing the artist and fan closer together. The Enconcert suite of products and applications elevates the live music experience by providing a more participatory, timely and socially rewarding event creating a higher value for all parties. For more information on Enconcert and Backstage Pass visit http://www.enconcert.com.

Media Contact:
Luther Cale
[email protected]

Sales/Business Development Contact:
Austin Walne
615-483-1925
[email protected]

SOURCE Goba, LLC