Gogo Selects Webtrends for Real-Time Digital Intelligence
LONDON, March 14, 2013 /PRNewswire/ --
In-flight Wireless Pioneer Deploys Webtrends Streams™ to Capture and Understand Customer Behaviour as it Happens
Webtrends, the global leader in digital intelligence, today announced that Gogo, a global leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions, is leveraging Webtrends Streams™ to gain deep insight in real-time into how customers are interacting with Gogo services during flights.
Webtrends Streams is a ground-breaking new digital intelligence solution that captures rich visitor-level data in real-time, across all digital properties. Organisations can stream visitor events as they happen, empowering marketers to instantaneously leverage this digital intelligence across their optimisation, segmentation and targeting efforts to improve engagement with customers while they visit and take immediate relevant action to deliver better e-business outcomes.
Gogo's services are available on more than 1,800 aircrafts, and each flight presents an opportunity for the company to engage with and convert passengers to customers. Webtrends Streams provides immediate insight into how customers are using the service. Additionally, the ability to test and experiment with new products on individual flights will assist Gogo in evaluating new products and services and provide valuable insights that will help Gogo continually improve.
"We are excited to use Webtrends Streams to better understand how our customers use our products and services," said Ash ElDifrawi, Chief Commercial Officer at Gogo. "We pride ourselves on providing exceptional service and see this as a way to continually improve the in-flight experience."
"Webtrends Streams is the most transformative solution released in our industry in the last decade because it brings the digital customer to life. It allows companies like Gogo to observe their customers in the moment and act on information without any delay," said Alex Yoder, CEO, Webtrends. "Enterprises of all sizes can benefit from an increase in the speed, relevance and effectiveness of their online marketing. We're proud to partner with Gogo and companies like it to redefine the future of consumer engagement and the digital experience."
Gogo is a global leader of in-flight connectivity and a pioneer in wireless in-flight digital entertainment solutions. Using Gogo's exclusive products and services, passengers with Wi-Fi enabled devices can get online on more than 1,800 Gogo equipped commercial aircraft. In-flight connectivity partners include American Airlines, Air Canada, AirTran Airways, Alaska Airlines, Delta Air Lines, Frontier Airlines, United Airlines, US Airways and Virgin America. In-flight entertainment partners include American Airlines, Delta Air Lines, Scoot and US Airways.
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimisation solutions, delivered across mobile, social and web enables marketers to optimise campaigns, maximise customer lifetime value and deliver highly relevant digital brand experiences in so much more than just real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, Alitalia, Lloyds Banking Group, Lastminute.com, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.