Golden Seeds Leads $1,075,000 Series A Financing for Style for Hire Stacy London: Style made accessible for women nationwide

NEW YORK, Dec. 12, 2011 /PRNewswire/ -- Golden Seeds led a $1,075,000 round of financing for New York based Style for Hire that closed on December 1st. Style for Hire is a national network of trained and certified personal stylists, who provide in-home wardrobe advice and shopping assistance to clients. The capital will be used to accelerate a national launch, and expansion of the stylist, partner and client bases.

"We're building an army of veteran stylists, each of whom has been assessed by me -- and our team -- and trained in our methodology. We believe that style should be accessible and affordable, but most of all, it should be fun," said Style for Hire co-founder Stacy London, who is also co-host of TLC's What Not To Wear. "We offer a terrific value proposition for our stylists and their clients, as well as for our retail partners," said Cindy McLaughlin, co-founder and CEO.

"Most compelling is the national network for stylists. Instead of working alone, an independent stylist can work in a collaborative network where sharing and learning is for mutual benefit," said Daphne Kis, Managing Director, who now sits on the company's board. "Since its initial launch last fall, Style for Hire has grown tenfold in more than 15 states. Stylists have booked hundreds of clients, with nearly 50% of those returning to book additional appointments," added Barbarba Raho, Managing Director, who co-led the investment with Kis.

About Style for Hire
Style for Hire is a national network of top-tier, trained and certified personal stylists, co-founded by fashion executive Cindy McLaughlin and celebrity stylist Stacy London, who serves as the Company's spokesperson and Stylist-in-Chief. Style for Hire experts help clients learn to dress for their lifestyles; and to optimize the investment they make in their wardrobes. The Company's belief is that everyone should be able to get personal help with style.

About Golden Seeds
Golden Seeds is an investment firm dedicated to delivering above market returns for investors through the empowerment of women entrepreneurs. Its Angel Forum consisting of over 200 men and women is the fourth largest in the US, and its second Fund, investor in Style for Hire, closes in December.


CONTACT: Lou Peralta, +1-888-629-6774 x561, lou@goldenseeds.com

SOURCE Golden Seeds




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