DALLAS, Oct. 25, 2016 /PRNewswire/ -- Gold's Gym, the world's leading authority in health and fitness, announced their partnership with Weldon Owen, the high-quality adult lifestyle publisher, in creating The Total Fitness Manual: Transform Your Body in 12 Weeks, a definitive guide to fitness, strength training and nutrition. Set to launch in December 2016, the fitness compendium gathers advice from Gold's Gym experts to get readers in the best shape of their lives.
Every year, Gold's Gym challenges its members to achieving their goals in just 12 weeks through the Gold's Gym Challenge. For the first time, a book will provide guidance on how to navigate this journey.
"We are very excited about the book we have created with Weldon Owen," said Michael Cobb, chief marketing officer of Gold's Gym. "Not many publishers rival their years of experience and could better introduce Gold's Gym in this new arena. For years the Gold's Gym Challenge has resulted in inspiring stories of physical and mental transformation. This book further reinforces our commitment to helping people realize their true strength and achieve their fitness goals."
Roger Shaw, president and publisher of Weldon Owen, said, "We're thrilled to be partnering with the most recognized gym in the world and a true fitness authority to create a book that gives men and women, no matter their level of experience, both the expert guidance and encouragement they need to get in the best condition of their lives."
The Total Fitness Manual retails for $29.00 and will be available wherever books are sold. The deal was negotiated and executed by Brand Sense Partners (BSP), the exclusive licensing agency for Gold's Gym.
About Gold's Gym
Since 1965 Gold's Gym has built a Legacy of Strength − a legacy that goes back to the very first Gold's Gym in Venice, California. Fifty years later, Gold's Gym is the most recognized gym chain in the world with more than 700 locations in 38 states and 23 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their potential through fitness. For more information, please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
About Weldon Owen
Founded in 1984, Weldon Owen US is a high-quality, non-fiction, adult book publisher specializing in producing innovative, richly illustrated lifestyle books. They illustrate great ideas, break down complex skills so anyone can learn them, and entertain and inspire along the way a wide range of readers' passions, be they practical, creative, adventurous, or all-out fun. Weldon Owen provides readers a way to feed their mind and fuel their passions. For more information and inspiration, visit, http://www.weldonowen.com. Weldon Owen is an imprint of Bonnier Publishing USA.
About Brand Sense Partners
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering agency with a holistic approach to branding, design, licensing and business development working with many of the leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. (www.bsp.com)
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SOURCE Brand Sense Partners