NEW YORK, May 15, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, announced today that it has been hired by Golfsmith International to help lead communications efforts surrounding its Father's Day PR campaign and a series of new store openings for the company's Golfsmith brand. Golfsmith (www.golfsmith.com), the nation's largest specialty retailer of golf equipment, apparel and accessories, will also look to MWW to amplify its recently launched "Anything for Golf" marketing campaign which emphasizes the company's extreme commitment to serving golfers.
"Golfsmith is an icon in the golf category and a trusted and beloved brand for golf devotees. We're very excited to help support the company as it further builds its brand and to work with its integrated team to help shine attention on the brand during the critical Father's Day season," said Tara Naughton, executive vice president and East Coast consumer practice lead at MWW.
The assignment will be led by MWW's award-winning consumer marketing practice and staffed with experts with deep expertise in retail marketing, event marketing, gifting and e-commerce, sports and fitness, and apparel and accessories.
"MWW will be a valued strategic partner to Golfsmith during this important period of expansion for our brand. The firm is uniquely suited for the assignment and brings deep expertise in retail, gifting, sports and accessories," said Lisa Zoellner, chief marketing officer at Golfsmith. "The company has a proven track record in both event and local store marketing, holiday and seasonal outreach and importantly, an understanding and passion for the great game of golf."
About Golfsmith International
Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 150+ experiential retail locations or 24/7 shopping at its e-commerce sites, www.golfsmith.com and www.golftown.com. Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, advanced club-fitting services and pre-owned clubs.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.