Good Humor® Brings Summer Tour To Sam Adams Park In Boston

America's Iconic Ice Cream Truck Brand Launches "Welcome to Joyhood" Campaign in Beantown to Bring Joy and Frozen Treats to Fans

Aug 25, 2015, 08:00 ET from Good Humor

ENGLEWOOD CLIFFS, N.J., Aug. 25, 2015 /PRNewswire/ -- This summer, Good Humor® is embarking on a mission to bring joy to the mundane moments of everyday life, and transform East Coast cities into capitals of joy, one neighborhood at a time. After stopping off on its "Welcome to Joyhood" summer campaign in New York City, Philadelphia and Washington, D.C., the iconic brand is capping off its tour at Sam Adams Park in Boston with professional baseball champion Kevin Millar for a fun-filled event for those who live, work and play in the city.

The Good Humor® Joy Squad will serve up free Good Humor® frozen treats and other fun surprises (while supplies last) at Sam Adams Park at Congress and North Streets on Tuesday, August 25, from 12 p.m. to 1 p.m. The Joy Squad is led by the Good Humor® Man himself, and consists of a newly modernized Good Humor® Truck and a squad of unique Good Humor® Cars.

The newly modernized Good Humor® Truck is revolutionizing the traditional ice cream truck. The classic brand icon now comes equipped with contemporary features such as digital TV screens and social media capabilities, helping consumers connect with their friends and welcome them to "Joyhood." 

"For many years and throughout my baseball career, Boston has been a 'Joyhood' for me, and I'm happy to be here to spread joy to Bostonians," said professional baseball champion Kevin Millar.  "And because summer, ice cream and baseball go hand in hand, I'm looking forward to partnering with Good Humor® to bring joy to the great city of Boston."

"Good Humor has been bringing joy to fans for more than 90 years, and this summer we're setting out to turn major East Coast cities into 'Joyhood,'" said Nick Soukas, director of ice cream at Unilever. "With the help of the Good Humor Joy Squad and the iconic Good Humor Truck, we're celebrating summer, and bringing joy in the form of our frozen treats to the streets of Boston."

Fueled by consumer conversations, Good Humor® will engage with fans on Twitter, and send the Good Humor® Joy Squad through their neighborhoods in Boston from August 25 to September 12, surprising and delighting them with frozen treats and other unexpected delights. The Joy Squad will show up in neighborhoods and at events, local retailers and local businesses – as well as some unexpected places – to bring joy to everyday life.

Good Humor® fans can follow the Good Humor® Joy Squad all summer on Twitter @GoodHumor.

About Good Humor® Products 
For more than 90 years, Good Humor® has been making people smile by reimagining America's favorite candies and desserts as delicious frozen treats. Good Humor® is the original ice cream truck brand and invented the concept of "ice cream on a stick," delivering joy right to America's doorsteps.

Its line of classic sandwiches, bars and cones are also regarded as summer favorites and are available in several varieties, including the Good Humor® Chocolate Éclair Dessert Bar, Good Humor® Strawberry Shortcake Dessert Bar, Good Humor® Toasted Almond Dessert Bar, Good Humor® Giant Vanilla Sandwich and Good Humor® King Cone®

Good Humor® bars, sandwiches and cones are available nationwide in individually-packed single servings at convenience stores, drug stores, newsstands, parks, trucks, kiosks and entertainment venues, or in multipacks at grocery stores. For more information on Good Humor® products and where to buy them, visit www.goodhumor.com, www.facebook.com/goodhumor or www.twitter.com/goodhumor.

About Unilever United States, Inc. 
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

The Unilever Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities and dedicated distribution centers, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com 
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa 
To connect with Unilever US via Twitter follow: @unileverusa 
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us

SOURCE Good Humor



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