Goodbye Boring, Hello Minteresting™

MONTCLAIR, N.J., Jan. 31, 2019 /PRNewswire/ -- As one of the fastest growing oral care companies in the USA, NJ-based Hello Products continues to expand its naturally friendly range of best-selling Activated Charcoal products. Beginning in February 2019, consumers will have access to three new, naturally irresistible™ Activated Charcoal Epic Whitening Toothpastes, available exclusively at Target, as well as new Activated Charcoal Infused Floss.

"We love to lead the way at hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we're psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone," says Craig Dubitsky, friendly founder of hello. "We're on a mission bring meaningful magic to oral care routines everywhere, and we can't wait to bring this incredible collection of new pastes to Target shoppers."

hello's latest additions to its #1 selling activated charcoal toothpaste line (source: IRI MULO, L52 weeks, 12.30.18) are available in Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, and Activated Charcoal + Dragon Fruit. These refreshing, invigorating ingredients, when combined with hello's signature effective, daily-use epic whitening formulas, take brushing to the next level. These new fluoride-free pastes feature thoughtfully sourced ingredients such as hemp seed oil, exotic superfruits, moisturizing coconut oil, farm grown mint and non-GMO xylitol, and address the growing demand for more natural products in the oral care space.

Specifically formulated with activated charcoal (made from sustainable bamboo), the three new black superpastes™ work to safely remove stubborn plaque, epically whiten teeth and provide mind-blowing freshness. Additionally, the new activated charcoal infused floss is coated with vegan candelilla wax and gently removes the pesky stuff hiding in between your teeth. "Oral care was way too boring for way too long, and we're obsessed with bringing something more 'minteresting' to the category—products folks can actually fall in love with," says Dubitsky. The modern and vibrant BPA-free, crinkle-free tubes and sleek, portable floss will be a welcomed addition to your bathroom shelf. The pastes and floss will put some magic in your mouth, take your taste buds to new heights, and reinvigorate your oral care regimen.

The new activated charcoal range will be exclusively available at all Target stores nationwide and online at Target.com. The new collection is gluten free, vegan, and free of dyes, artificial sweeteners/flavors, parabens, SLS, microbeads, and triclosan.

Launch: February 2019 exclusively available at Target and hello-products.com

• Hello Products Activated Charcoal + Hemp Seed Oil Epic Whitening Fluoride Free Toothpaste, $6.99 (4oz)
• Hello Products Activated Charcoal + Natural Açai Epic Whitening Fluoride Free Toothpaste, $6.99 (4oz)
• Hello Products Activated Charcoal + Natural Dragon Fruit Epic Whitening Fluoride Free Toothpaste, $6.99 (4oz)

Launch: February 2019 at Target, hello-products.com, and many more retailers and e-tailers

• Hello Products Activated Charcoal Infused Floss, $4.99 (54.6 yds)

About hello® products:
Say hello® to a new kind of naturally friendly™ oral care using thoughtful, effective ingredients to not only meet your needs, but to make you smile: teeth whitening, breath freshening, sensitivity relief, cavity protection and much more. Hello's pastes and rinses are made in the US with globally sourced ingredients, and all hello products are gluten free, vegan, cruelty-free and free of dyes, artificial sweeteners/flavors, parabens, microbeads, and triclosan. Learn more + smile more at http://www.hello-products.com/

Media Contact: Danielle Zacharia | [email protected]

SOURCE Hello Products

Related Links

https://www.hello-products.com