Google vs. Yahoo, Microsoft, Facebook, and Apple in Mobile

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Overview:

Mobile communications has evolved to become a complex ecosystem with many players. The wireless carriers, while dominant in core services, are not the only major players when it comes to applications, content, and commerce. Google and their major competitors, Yahoo, Microsoft, Apple, and Facebook, battle fiercely with one another in the wireless arena. They are also collectively a force to be reckoned with for the mobile network operators.This report evaluates various key areas of competition including mobile platforms, gaming, e-commerce, mobile payments and more. The report also provides SWOT (Strengths, Weaknesses, Opportunities and Threats) for each company in different business development areas.

Target Audience:

Mobile network operatorsInvestment institutions of all typesThird-party managed service providersGoogle, Yahoo, Microsoft, Facebook, and AppleValue-added Service (VAS) application providers

1.1 CHALLENGES TO MOBILE INDUSTRY 61.1.1 NATURAL HUMAN INTERFACES 61.1.2 REAL-TIME 61.1.3 DYNAMICALLY GENERATED CONTENTS 61.1.4 INTEROPERABILITY 61.1.5 CONTENT PROTECTION 61.1.6 INTERACTIVITY 61.2 KEY PLAYERS 71.2.1 GOOGLE 71.2.2 MICROSOFT 71.2.3 YAHOO 91.2.4 FACEBOOK 91.2.5 APPLE 9

2.0 MOBILE PLATFORMS 10

2.1 ANDROID 102.1.1 SWOT ANALYSIS 112.2 IOS 122.2.1 SWOT ANALYSIS 132.3 WINDOWS MOBILE 142.4 WINDOWS PHONE 142.4.1 WINDOWS PHONE 7 142.4.2 WINDOWS PHONE 8 152.4.3 SWOT ANALYSIS 15

3.0 MOBILE MAIL 17

3.1 GMAIL MOBILE 173.2 LIVE MAIL MOBILE 173.3 YAHOO MAIL MOBILE 17

4.0 MOBILE PHOTO SHARING 19

4.1 GOOGLE 194.2 YAHOO FLICKR 194.3 FACEBOOK 19

5.0 MEDIA STREAMING 21

5.1 GOOGLE MUSIC 215.1.1 SWOT ANALYSIS 215.2 APPLE ITUNES 225.2.1 SWOT ANALYSIS 225.3 YAHOO MUSIC 235.3.1 RHAPSODY 24

6.0 MOBILE TV 25

6.1 GOOGLE TV 256.1.1 SWOT ANALYSIS 256.2 APPLE TV 266.2.1 SWOT ANALYSIS 27

7.0 MOBILE VOICE APPLICATIONS 29

7.1 GOOGLE VOICE 297.1.1 OVERVIEW 297.1.2 GOOGLE VOICE FEATURES 297.1.3 GOOGLE VOICE'S POWER 307.1.4 ABOUT AT&T 317.1.5 AT&T TO CONTROL MOBILE OPERATOR'S MARKET 317.1.6 AT&T COOPERATION WITH APPLE 337.1.7 RISING OF GOOGLE VOICE 337.1.8 GOOGLE VOICE SWOT ANALYSIS 337.1.9 PLANS FOR GOOGLE VOICE 35

8.0 MOBILE ADVERTISING 37

8.1 FACEBOOK MOBILE ADVERTISING 378.1.1 CASE STUDY: FACEBOOK MOBILE AS ADVERTISING PLATFORM 378.1.2 CASE STUDY: FACEBOOK – MOBILE OPERATORS ADVERTISING VALUE-ADDED 408.1.3 ENHANCING FACEBOOK MOBILE AD NETWORK 40

9.0 MOBILE GAMING 41

9.1 FACEBOOK MOBILE GAMING 429.1.1 CASE STUDIES FOR FACEBOOK MOBILE GAMING BUSINESS 429.2 GOOGLE VS. APPLE MOBILE GAMING 42

10.0 MOBILE PAYMENT 44

10.1 FACEBOOK MOBILE PAYMENT 4410.2 MICROSOFT MOBILE WALLET 4410.2.1 SWOT ANALYSIS 4410.3 GOOGLE WALLET 45

11.0 MOBILE CLOUD COMPUTING 46

11.1 BENEFITS OF CLOUD COMPUTING FOR SMALL BUSINESSES 4611.1.1 LOWER INITIAL INVESTMENT 4611.1.2 EASIER TO MANAGE 4611.1.3 PAY-AS-YOU-GO 4611.1.4 SCALABILITY 4611.1.5 DEPLOY FASTER 4711.1.6 LOCATION INDEPENDENT 4711.1.7 DEVICE INDEPENDENT 4711.2 GOOGLE 4711.2.1 GOOGLE APPS 4711.2.2 GOOGLE APPENGINE 4811.3 MICROSOFT 5011.3.1 MICROSOFT OFFICE LIVE 5011.3.2 WINDOWS AZURE PLATFORM 52

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